People will make Amazon SEO (search engine optimization) seem like it is the most advanced thing ever. They throw around words like A9 algorithm to sound smart and informed on the subject. You will find this kind of attitudes across the Internet when it comes to any issue. But I digress, in this article; I am going to give you the real deal on Amazon SEO.
“The Tale of the A9 Algorithm” or Any Algorithm Ever
When it comes to any algorithm on the net whether it be Google, Amazon, or YouTube they all look for key factors. Every expert on any of these algorithms will always highlight the minutiae of the algorithms to make you feel like they need them but the simple fact of the matter is that all these algorithms serve businesses.
What do businesses want to give their customers? The answer to this question is easy … the best products, that’s it. The goal of every business is to give your customers the best product time and time again to keep them coming back. Every algorithm is structured to deliver those “best products.”
So how do algorithms tell which products are the best? It depends on the platform. Every algorithm has a key metric they use to determine which products are the best. The key algorithm for Youtube is watch minutes. Google, the most complex, is the most complex but it’s safe to say traffic is its’ key metric.
So with those two explained, have you guessed Amazon’s key metric? It’s sales.
It does not matter what technicalities any expert brings up if you are targeting keywords correctly and getting a steady stream of sales; you will rank.
All About Keywords
Amazon is the world’s 3rd largest search engine behind Google and Youtube. Amazon is essentially a game of keywords.
To see how to correctly do keyword research, see this article: How to do Keyword Research
Where Keywords are Tracked and the Most Important Places
This is the core of the article.
Once you have determined the keywords, you want to target you have to figure out where to put them. Now there are weights attached to where you put the keywords so pick wisely what keyword will be your “money keyword.”
The place with the most weight on your Amazon listing is your title. You will want to put your “money keyword” there. For the rest of the “weights” see the note at the end of this article.
Of course, you can put your second-hand keywords in the back office of your Amazon.
That’s all there is to it, I wish this article could be longer, but that’s it. Once your keywords are placed, the next step is to get your listing optimized and then get those sales coming in steadily.
Want to Learn Secret Places Keywords Are Tracked
If you would like to learn some secret places keywords are tracked on Amazon look at our note below.
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