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jonbowsir

Amazon Product Launch How to Make Money on Amazon

The Secret to Success on Amazon

Selling on Amazon has been a big trend the past two years. According to Webretailer.com despite the burst in interest, the number of sellers on the platform has remained at a constant of 2 million active sellers. Why is this? The answer is simply people start run into some resistance and then quit.

The Resistance, Why Sellers Quit

Most sellers start the journey extremely optimistic with a distorted view of how competition is on Amazon. They think simply picking a product in the Top 100, promoting it to a few friends, and turning on Facebook ads will turn them into overnight sensations. After all, this is what they were told would happen after all the instructional Youtube videos, Udemy courses, and books. This is not the case.

ONLY PUTTING AN “IN DEMAND” PRODUCT ON AMAZON WILL NOT LEAD TO SUCCESS.

The Secret To Success on Amazon

The secret to success on Amazon is one word, TRAFFIC.

The more opportunities potential customers have to see your product the higher your chance to make sales. Don’t get confused this is only the first part of the equation. If you start putting up banner ads, Google ads, Facebook ads and directing them to your brand new product, you will get the same results you have been getting most likely one sale, every 5–6 days if you are lucky.

The Correct Traffic Source

If you want the highest conversion on your product page, the right traffic source to use is Amazon.

Most forget Amazon itself is a search engine. Who is more likely to buy the person who is actively looking for baking mats on a website (Amazon) that you can buy them on or the person that randomly liked a “baking” page on Amazon on a random Thursday when they were bored.

The first is Amazon does all the heavy lifting for you. Once Amazon sees your product as a profitable part of its catalog it will begin to promote your product through re-targeted ads, email marketing, and “Customers Also Bought…” ads.

The second principle is that Amazon is a keyword-based platform much like Google. If you have your product target the keywords (this can be done both in the title and the back-end keyword section) that generate sales this will give you significant leverage when it comes to organic sales. Of course, where your product is located in the keyword results is tied to how many sales it garners as well.

The SERPS (Search Result Pages)

You will find on Amazon using a tool like the Junglescout app, which estimates revenue of products that appear on Amazon’s search result pages, the higher the number of the search result page, the less money products that are present on the page make.

Check it out using the term baking mat.

Here’s Page One….

Page Two.

And Page Three….

How Do I Rank? Use Keyword Rank Strategy…

It is critical you use the correct keywords when listing your product. Amazon is a search-based platform. This means Amazon serves product search results in the order they are most relevant to the keyword searched (similar to Google).

  • Product Relevance to keyword (listed in title, back office keyword terms, reviews)
  • Conversions upon being pulled through the specific keyword
  • Number of sales through both the relevant and related keywords
  • Note: The reason you use a launch service (to be covered later) is to increase all these factors so when people search your product’s keywords it show up.

    Keyword Targeting and MerchantWords.com

    Amazon gives you several places to target keywords. This includes your title, a back-end keyword section, and your bullet points. (If you’d like to know some secret places Amazon tracks keywords, see the note at the end of this post.)

    You want to make sure you target all the keywords profitable to your product. The goal of targeting these keywords is to bring in traffic that will lead to sales.

    Use Merchant Words and Amazon’s search suggestions to determine your “main” and “secondary keywords” for your product. Merchantwords.com a site where you can get estimates of how many times a keyword is searched a month.

     

    Check that out baking mat is searched 264,000 a month. Imagine being on the first page of the search results for this keyword. This means every month you would have 264,000 opportunities to make a sale.

    Focusing on your main keyword is a priority because the “most searched” (popular) keyword on the Amazon platform for your product gives you more opportunities to garner the sale, as you see above. You can easily determine this most popular keyword also called the “money keyword” using MerchantWords.

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily. When you reach page 1 on Amazon’s search result pages for this profitable keyword, begin focusing on secondary keywords that could bring in even more sales.

    Always continue testing keywords for your product. You should even attempt to remove certain keywords that may not be bringing in the best traffic for your product to make sales from.

    See this article to determine several other ways to find the most profitable keywords: How to Do Keyword Research for Your Amazon Product

    Ranking On Page One

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily.”

    I hope that sentence caught your eye because it should sound harder than it is. Now, your next question should be “How do I get to the 1st page of the search results? The answer to this is in my highly controversial post (hint: SuperUrl*)

    Basically a “Super URL” is designed to make it seem as if a customer searched the term you want to show up on page 1 or 2 for the keyword. Some say Super Urls are against Amazon’s Terms of Service. This is INCORRECT.

    Amazon cracks down on false reviews and sellers trying to game the system by hiring agents or freelancers to place fake orders in efforts to raise their rankings in the SERPs.

    Get more information on the Super URL and the use of Launch Services click here: Amazon FBA for Beginners

    To properly utilize a “Super URL” you will need the help of a launch service. A Launch Service gives your product away at a discount to a group of buyers who through their own will (and the law of reciprocity) leave reviews and boost your sales and ranking through purchasing your product. Some trusted sites you can use are Viral-Launch.com and Zonblast.com.

    *Note/Update on Super URLs: Some sellers are reporting that “Super URLs” are currently ineffective, but this has no bearing on the strategy. Target your keywords and get sales, you will rank. How effective Super URLs are, does not matter.

    How Do I Keep My Rank? The Product Listing Page

    When potential customers search using keywords that lead to your product, they have to choose your product over the others that appear. A critical part of keeping your rank once you achieve it, is to continue making sales consistently, beating out your other competitors on the page.

    Here are the elements that will help you draw the sale and rank consistently for your keyword.

    1. Product Title: can drive a massive amount of traffic from Amazon because it is the primary source for keywords

    2. Product Images: have to be high quality, and stand out to SELL your product — DRAW ATTENTION

    3. Well-written Product Description: learn to write sales copy, focus on benefits of the user and differentiate your product and others

    4. Reviews: from your first customers to get social proof your product is worth the dollars; the more social proof (reviews) the better.

    A Little Secret about Product Detail Page

    Most Amazon Sellers are incredibly lazy! Do your best to get the best quality pictures and spend time on your listing. Make your bullet points and description aid in the selling of your product.

    For more detail go here: Amazon FBA for Beginners

    Amazon PPC: Keywords

    You can usurp organic rank results by using Amazon’s PPC platform. But, where you rank in the organic search will lead to higher conversions than PPC when it comes to impressions (number of times your product is given to potential buyers on their computer screen). Do not look at Amazon PPC as a savior to your product it is simply a traffic source, not a magic sales generator.

    Amazon PPC can help raise keyword ranking if you find you continuously convert well for one or two keywords. Do not depend on it to take you to page 1 though. I admit though Amazon’s Pay-Per-Click platform is a helpful tool for determining which “secondary keywords” will lead you to the most sales.

    Now I’ll Leave You with Some Tips…

    1. Make sure the launch as a giveaway service uses “Super Urls”* in some form, reviews will not help you unless future customers can see your product.
    2. No mobile accessories or supplements unless you have a lot of resources to back them.


    This is only part of the solution; you can get this entire lecture for ABSOLUTELY FREE, I repeat absolutely free…

    Rather See this Concept in Action?

    Want to see this article in video format? See the video below…

    ————————

    A note from Crushing Azon: We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works. For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t). 🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon sellers Amazon SEO

    How to Do Keyword Research for your Amazon Product?

    I find many people lack direction when it comes to this topic, so I figure I will run through it.

    Find a Product

    The first step to keyword research is finding a product to source. You want to keep in mind all your research will go to waste if your product does not meet the requirements in this article: Private Label Products–What to Sell

    Keyword Collection Process

    This is the most important part of the process.  Here you are going to collect all the keywords that could lead to your product. The first place you will want to is Amazon search suggestions.  You want to start by topping all the “top of mind” phrases you think of when trying to look for the product.  Amazon’s auto-complete will give you long term phrases your “future customers” type to get your product.

    Once you have gathered all the keywords, you can there.   Another alternative to this is to go to Amazon’s pay-per-click platform and select a manual campaign Amazon will then give you a list of keywords customers’ type to reach your product.

     

    1. Go to Amazon Seller Central portal
    2. Go to the Advertising tab
    3. Then click “Campaign Manager” in the ‘Advertising’ tab drop-down menu

    1. Click “Create Campaign” it will be a gold button

    (If you haven’t already set up a quick listing for your potential product)

    1. Create a Campaign Name, then leave the daily budget on default and the start/end date on default. We won’t be making this campaign live anyway
    2. You then want to select “Manual Targeting” option for your “targeting type.”

    7. Then click “Continue to Next Step.”

    8. Keep “Ad Group 1” name and then select your product you wish to find keywords for

    9. Then under the Heading “select a bid and Provide Keywords” you will find Amazon has populated the suggested keyword box with all the phrases Amazon feels match your product.

    1. Record all the keywords that are relevant. (Sometimes competitor’s keywords and keywords that don’t directly match your product will show up)

    Evaluating the Keywords Worth Going For

    Amazon only gives you so much space to include keywords. So you can’t optimize your listing for every possible keyword. After all some of these keywords may only be searched a few times a month.

    The free tool you are going to use to evaluate which keywords are worth going for is Merchantwords.com. They allow five free searches a day, you can also pay $9 a month for unlimited searches.

    The next step is to go to Merchantwords.com you will need a subscription there. You will then put all those keywords you collected in Amazon there.  All the keywords searched more than 10,000 times you want to record and place somewhere safe.  You will want to mark the three ones searched most; these are the keywords you will want somewhere in your listing.  The rest can go into your back office keywords section.

    Determine Money Keyword

    Now I developed a term for the most searched keyword when it comes to an Amazon product.  This most searched keyword is what I call “the money keyword.” Most likely the product’s base phrase, what it is, is the “money keyword.”  For example, the “money keyword” for “baking mat” is surprise, surprise “baking mat.”

    For those who have tougher money keyword’s to determine.  You will have to look at the search result pages of Amazon and use a tool like Junglescout or Unicorn Smasher to determine which page has products that see the most amounts of sales.

    For Junglescout all you have to do is look at the average estimated sales metric for each page of those keywords searched the most in your research.  And once you find the money keyword…

    That’s It!

    It is simple as that. Keyword research is not complicated at all.   For a more in-depth look at how to use this research, you have to join the promotional course I created for you.

    Note: Any keyword that is not the money keyword is considered a secondary keyword and you can target those keywords as well to increase your profits.  Alternatively, if you  want to avoid the heaviest of your competitors you could ignore the “money keyword” entirely and focus on the secondary keyword, of course, you will want to check with Junglescout to make sure this strategy will be profitable for you.

    See below for more details.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  J

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon Product Research Amazon Seller Tools Amazon SEO

    Junglescout – the Only Product Finding Tool You Need

    I know you are looking for an affiliate link, but to put it quite simply this really the only product I can endorse, in full confidence. If I had to pick one tool to use for the Amazon business, it would be between Junglescout and Merchantwords, plain and simple.

    Junglescout’s tool gives you the average review count and sales and best of the revenue each page in the SERP. The best part of Junglescout is that is inexpensive compared to what it can do. You only need the lite version of the Google Chrome extension to use it successfully.

    Before Junglescout…

    Before Junglescout, all you had to rely on to know if a product was a good pick was the bestseller rank and how many reviews most other versions of the same product from other brands had.

    Now with Junglescout, you do not have to follow those rules you pick products based on the desired level of revenue you wish to bring in.  Junglescout creates almost a no lose situation.

    Here’s an example of Junglescout in use:

    How I Assess

    This is how I use Junglescout, I have never released this information before, and I am not sure I will keep it on the site, to be honest with you, so if you are reading this now screenshot or save this in a word document.

    First of all make sure whatever product you are researching meets the base requirements like being a simple, small product. You can see the rest of the pre-evaluation factors here: Best Private Label Products

    After I run Junglescout on the SERP of the most searched keyword for the product, which is usually the product’s root phrase, for instance, the “baking mat.”

    1. Write down the number of the lowest review count and it’s sales revenue

    2. Write down the number of the highest review count and it’s sales revenue

    3. Look at the prices of both the products

    4. Determine if the products you are looking at are indeed the same (if it’s Argan oil, is it strictly for hair and the other not, is there is a bottle size difference, is one a 2-pack). Skip to 6. if the same, go to 5., if not.

    5. If the products are not essentially the same, find the match for each on the page and run through steps 1-3 again. Usually, you want to pick the one you prefer to continue to number 6.

    6. Look at the lowest review count do you feel you can compete, if not, you can end your evaluation there. If you feel you can, go to number 7.

    7. If you feel you can reach within 100 of the highest review count competitively, this is a good sign that this is your product.

    8.Look at the revenue of the lowest review count, does the revenue sustain your product cost. Look at the price of the product here, is it far below everyone else’s or is it right in line.  If it’s far below, this may be a sign of a product that may head toward the bottom of prices after months of competition.

    9. Finally, see if the revenue by the highest review count product is in line with your goals.

    The biggest factor here, is making sure the products you pick are in line with your business goals and you can sustain and profit with the product with your level of resources when it comes to sourcing and launching your product.

    A Free Alternative

    Still not sure you want to take up the investment.  Well, check out this free alternative called Unicorn Smasher.  It gives you all the data points Junglescout does but I just personally feel that Junglescout is slightly more accurate, but that’s just an assumption by me, do not take it as fact.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Course Amazon FBA Ebook Amazon FBA Guide How to Make Money on Amazon

    Money You Need to Start Selling on Amazon?

    Introduction

    This question comes up so often; I had to write an article about it.  The reason answers vary on this issue is due to many factors.  You have people who are trying to sell expensive courses and want to ease you in with lower start-up costs, and you have individuals who have invested different amounts into the Amazon FBA business and gotten different results.

    I will tell you my general recommendation at the end of this article, but I also want to give you some insight.

    The amount of money largely depends on the product and what level of competition you feel you can handle.  It comes down to wanting to go up against other small businesses, think iPhone repair shops versus going against the big guys like Microsoft or Coke.  Do you have the resources to battle giants (the Giants on Amazon aren’t that big) or do you want to go against other small businesses?

    You also need to keep in mind the rewards that come with each type of competition come at different levels as well.

    Let’s Look at Some Real Examples

    Let’s looks at one of the popular products on “argan oil.”

    Junglescout results

    If you have no idea how sales work on Amazon when it comes to what products people generally choose, look at this article: Secret to Success on Amazon

    Now if you take a quick look at the search result page, you will see your competition is quite stiff.  I count 16 products with over 1,000 reviews.   The winner when it comes to reviews has over 5,000.  Now the one’s with lower review counts are doing well, but we have to keep in mind they may be part of fledgling brand lines and are pickups by those familiar with the brand on other platforms or past purchases.

    The fact here is to see your investment pay off you are going to have to unload a lot of product just to rank on the page, never mind the reviews, which will have to be the result of any more product sold.

    Argan oil at 2 oz. can cost up as much as $4.00 a bottle to source, purchasing 500 units would cost upwards of 2,000 plus shipping, and that’s before adding packaging or launching.

    Let’s look at something a lot less popular…a titanium whistle.

    titanium junglescout

    The average review count on the page is already a big difference.    The average review count on this page is just 59.   But you can already see the cost of picking such an unpopular product.  The top selling product sits at half the review count, but due to product design or brand name at just 63 reviews it sells about 4,000 a month.  A drop in the bucket compared to the $100,000 a month product in the argan oil SERP page.

    Strangely, the cost of titanium whistle from a manufacturer can be at 4 or more.  But I have seen some that cost 0.99 with the right manufacturer.  So your cost for an order of 500 (I would not order that many on the first go around, as that could be a four month supply depending on fast you could get your reviews up) could range between $500 and $2,000.

    Do you see why the money you need to start on Amazon fluctuates so much from person to person?

    The factors that come into play vary.

    1. Product Competition
    2. Product Price
    3. Ease of access to product

    These are just three factors that play a part in how much you need to invest.

    My Recommendation

    The bare minimum I suggest is $1500 but the more money on hand the easier it is to be successful.  If you wanted to be extra careful, you could put my recommendation up to $3,000.  The thing about an Amazon FBA business is the higher amount of resources you have to spend the easier your climb to the top will be.

    ————————
    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon UPC

    Amazon UPCs and Services—The Real Deal

    All e-commerce platforms utilize numbered codes and barcodes to keep track of inventory and Amazon is no different. On the Amazon platform, you will see four types of codes primarily. They are the UPC (Universal Product Code), the FNSKU (Fulfillment Network Stock Keeping Unit), the Seller SKU, and the ASIN. For today, we are just going to talk about the UPC and the FNKSU.

    The Amazon UPC

    The UPC is the unique 12-digit that every unit of inventory must have to identify it in the system. UPC’s originate from an organization called GS1 (Global Standard 1).  The GS1 Company issues UPCs globally to companies.  Every UPC has a company prefix assigned to it.  You would have to register your company with the GS1 company, in order, to have your own UPC created and this can get expensive.

    Due to the fact, it is so expensive most Amazon sellers, including myself, went to 3rd-party sites to get the UPCs for my products. The truth of the matter is that you will only need this UPC number once to create your listing on Amazon. That is it. The number you’ll need most or that you will most often is the FNSKU (which is free and generated by Amazon).

    Amazon UPC Services (Resellers) are Kind of Scammy

    You have to understand; if you go to these resellers, the UPCs you receive are registered to other companies. If you plan on going into retail with your product, you will have to register your company with GS1 and get your own UPCs. But, for Amazon currently going third-party is still okay.

    There are reports Amazon will start cross-checking UPCs to make sure they are listings are with the registered company, but there has yet to be any report of anyone’s listing being pulled because their UPCs did not match their company name.

    Now to the most important topic surrounding these UPC resellers. Many will have deals where they offer 100 or 1000 UPCs for a discount. Do not fall for this scam. You do not need 1000 UPCs or 100; it is very likely you won’t ever reach 20 UPCs. Remember, you will only be using each UPC code once per product listing.

    Think about how much money and resources required just to put up one listing. You think you are going to need a 1000 UPCs code? NO WAY. You should purchase five at most, and even that may be pushing it.

    My Only Recommendations

     

    Speedybarcodes.com

    Speedybarcodes is a reseller. None of their codes have failed me, in fact, all my UPCs currently registered were with this site. This site does have bulk deals but remember you want to purchase no more than five codes your first go around.

    SingleUpc.com (Highest Recommendation)

    SingleUPC is where I will be buying my codes for now on. SingleUpc’s codes are more expensive than speedybarcodes, but for a good reason. SingleUpc has registered with GS1 itself, and gives out UPCs from their own company prefix.

    The FNSKU

    Amazon.com generates the FNSKU, like the ASIN, once you list your product.

    The FNSKU is the barcode that is generated as a scannable label in your Seller Central dashboard when you are creating a shipment to send to Amazon. The FNKSU sticker needs to be affixed to every unit of inventory you plan to store at an Amazon Fulfillment Center. The FNKSU barcode sticker is also used to cover other scannable barcodes your product may have.

    Conclusion

    Those are the broad strokes for UPCs; the most important nugget here is not to buy 1000 UPCs, you will not need them.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

    Amazon Sales Rank—What it Really Means…

    Introduction

    Amazon Sales Rank or Amazon Bestseller Rank has always been the most overrated feature of Amazon. There were even many services created for the specific purpose of boosting your bestseller rank. Inexperienced sellers thought this sudden boost of bestseller rank would lead to more organic sales down the line.

    Instead, they got what they ordered, a temporary boost in bestseller rank, found the product went right back to the rank it was before they enlisted the help of the service. The sellers received these disappointing results due to their misinterpretation of exactly what bestseller ranking was.

    The Definition of Amazon Bestseller Rank/Amazon Sales Rank

    Amazon ranks products according to sales for each major product category like “Electronics” and “Home and Kitchen.” Amazon also ranks products in subcategories within these major categories. For instance within the “Home and Kitchen” category, “Bakeware” is also ranked.

    Amazon then breaks these subcategories down further into product-type categories or types. For instance, a product category with “bakeware” is “baking tools.” You would think it would stop there, but most likely there is product category ranking as well.

    This is usually the product name, for instance, within the “baking tools” product-type category there is the product category, “baking mats.” So, if you are selling any product on Amazon, you can check the rankings and determine if you are the number one bestselling and who your closest competitors are.

    Let’s narrow are our topic however to just the bestseller rank for the major categories like “Electronics” and “Home and Kitchen” because these ranks are what most services were referring to. But you should also recognize that all bestseller ranks from the major categories (Electronics and Home and Kitchen) to the product category (keyboards and baking mats).

    What new sellers don’t understand is that bestseller rank is not static. It is a metric based on “relativity.” The relation of how many products you have sold compared to the other products in your category.

    Here’s an example of what I mean. Let’s say all the products in the “Home and Kitchen” Section stopped selling for 4 hours on Amazon.(Amazon resets its bestselling ranking system every 3-4 hours or so) Then, suddenly your brand of baking mat (that you just threw up on Amazon a week ago that has ten reviews) sells exactly 1 unit, guess what, you are now the number 1 selling product in Amazon’s Home and Kitchen category.

    Now let’s say all the products on Amazon started selling, as usual, your new ten review-count baking mat’s bestseller rank will fall back to where it was before “Amazon’s mysterious sales gap.”

    The Truth of Amazon Bestseller Rank

    In the grand scheme of things, it doesn’t matter 99% of the time. The real factor that matters when it comes to getting sales on Amazon organically is ranking for the keywords customer’s use to search for your product and optimizing your listing through several factors.

    You can learn more about how to do that free for 30 days at Skillshare (http://skl.sh/2nSevaF) or see this article: Secret to Success on Amazon

    The Only Bestseller Rank that Matters

    I promised myself to have an honesty hour for every article. I cannot completely say that Amazon sales rank does not matter at all for one reason. There is one rank that matters, but not for the reason you think…

    The only rank that matters is number one. It is not because you have the number 1 rank but the result of becoming number one. The bestseller tag you receive under your listing title. This tiny tag increases the conversion metric for any product that holds it, which adds a nice sales boost, sometimes to upwards of 10%.

    Bestseller Tag

    Conclusion

    That’s the real deal on Amazon Sales Rank, now stop using those rank boosting services, they do not help.  You want sales to go up, work on optimizing your listing and ranking for keywords.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

     

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon SEO How to Make Money on Amazon

    Gamified Marketplaces: Cracking Amazon, Ebay, Flippa and Beyond

    Introduction

    Those who are familiar with my work see me as an Amazon guy. Well today, I hope you see me as the eCommerce guy. I am going to open your eyes to the eCommerce marketplace and why it is easier than ever to not only succeed but to dominate in 2016 and beyond.

    The first thing I want you to realize is eCommerce marketplaces give you opportunities to exploit them. They do this by giving you data, for example, search result pages (every commerce site), reviews (every commerce site), bestseller rank (Amazon), sales history, and feedback of sellers (eBay and Amazon), etc. All these pieces of data can be manipulated in your favor. These pieces of data should be used to create conditions for a successful product launch.

    The Traffic Problem is Solved…Here’s Your Job

    One of the hardest things for any new eCommerce brand is to get traffic and at the same time convert those potential customers. Marketplaces sustain the traffic you need to make continuous sales. The job of you, as the seller, is to prime your product listing(s) so potential buyers see your product, can evaluate if it is what they are looking for, and see your product as the only option to buy. To do this, you must prepare your product before doing any extensive advertising or launching.

    Prepping Your Product For Launch

    When I mention “launch” in this article, I simply mean marketing your product or advertising your product to a niche community (product hunt, niche forum, magazine ad, YouTube Channel) or even spending advertising dollars yourself with ad platforms (Facebook Ads, Google Adwords, Amazon PPC, etc..) A launch can also be a giveaway or contest to get your product in the hands of potential customers.

    There are three steps to follow when it comes to any placing any product on an eCommerce platform.

    Step 1: Perfecting Offer Presentation and Search Engine Optimization

    Step 2: Positioning (particularly in the keyword search result pages for product offer)

    Step 3: Launch or promotion of that product.

    All these steps can be utilized to affect your bottom line.

    First I’m going to go into what can be done on all platforms. Then I’ll break it down to specifics.

    Step 1: Offer Presentation and Search Engine Optimization

    Offer Presentation

    Be sure that your product offer looks as professional as possible. Make sure your product description covers all the questions a potential customer may have. Additionally, your product photos should be of the best resolution. The stock photos provided by your manufacturer simply will not do.

    Search Engine Optimization

    The first step to every commerce profile is the SEO or the Search Engine Optimization. The main thing is people need to find your product when they type it into the marketplaces search box. So we use the familiar concept the “keyword” or “keywords” that will describe your product and allow it to be found.

    How do you find keywords? Top of mind analysis, the keyword for “Double A battery” is obviously “Double A Battery.” But how are most people typing this phrase in (Two Options: Double A Battery or “AA Battery”) which way is most popular.

    Three ways to confirm:

    1. The search box suggestions of the platform

    1. Go to the Internet’s keeper, Google, and use their Adwords tool: Keyword Planner
    2. There are also spy tools you can use, simply search “keyword spy tool [insert marketplace]” to see if they are available for your ecommerce platform.

    Once you find the keywords, you will place them in your title or tags.

    Note: Put keywords in your description of the product as well. Many people forget this and simply list features.

    Steps 2 and 3

     

    Positioning (Social Proof)

    You can consider these the next steps of offer presentation.

    Before the big launch or any promotions, you need social proof for your product. You will need to generate some activity that signals to prospective buyers that your offer is good. On Ebay, this activity sign could be watchers or few sales you have already made with the product. On Amazon, and most other marketplaces, this is signaled by reviews of your product. The most basic rule of sales on any marketplace is the more activity (reviews, sales rank) the higher your conversion rate (percentage of people who land on your listing and purchase vs. those who land and do not purchase).

    You want to have some semblance of activity before you start advertising your product to the general niche audience. Skipping this step your product offer will most certainly fall on deaf ears.

    The next metric you can manipulate, is “reviews.” In this metric, we will also say ratings (one, two, three stars rating) count as reviews as well. I am going to start by saying; sometimes it is okay to “cheat.” The biggest companies in the world fake tests, hire celebrity doctors, misquote, and hire actors in attempts to prove to you their product is the best. It is okay for the little guy to do this too. The Federal Trade Commission (FTC) is aware of this practice too. Hence the small font you see at the bottom of most commercials with testimonial sequences. It is okay for your reviewers to state I got this because of a contest or I received this product at a discount. You can hire someone to review or ask friends and family.

    The Launch

    You can also host a contest or giveaway requiring buyers to leave a testimonial or review. There is nothing wrong with doing this. People need to know your product is good; you cannot contact them personally and vouch for your product. The ethics here is in the product you sell; sell high-quality products that actually solve the problems of your customers.

    The next metric is sales history; maybe you can manufacture a few sales with friends and family. Due to budget issues for most, this aspect is limited. So you have to perform what is known to the Internet marketing world as a “launch.” You have to present your product to a large number of people, hopefully, a targeted audience. This can be an email list, Facebook Group post, Twitter post, or Instagram shoutout from an influencer (paying them for advertisement is also in the cards). Focus on finding a large number of people who might be interested in what you have to offer.

    Now We Move to Specifics

     

    Amazon

    My favorite is Amazon. This marketplace has been completely cracked. I you haven’t read my breakdown go here, if you’ve read it before I have added some things so please review: https://www.reddit.com/r/Entrepreneur/comments/33ix6y/want_to_buy_an_amazon_course_let_me_save_you_5000/

    Ebay

    Ebay is a little backwards when it comes to listing optimization as you have to keyword stuff in the title and description of your product or offer. Now you can manipulate Ebay’s search rankings in the same way you can with Amazon. You do this through sales history and Watchcount. Sales history is a little difficult, but watch count is much easier to manufacture. Just go Fiverr’s search bar type in “eBay watchers.”

    The in-demand categories it can still be hard to rank. There are sellers selling an iPhone 6 every hour and an iPhone case every two minutes. So with this, you find speed to market is also a shining factor in eCommerce, especially regarding Ebay.

    Of course, an excellent Ebay HTML description is also necessary and can be found as a Fiverr gig for that as well.

    Flippa

    Flippa is weird in that; the focus is centered on seller history rather than offer specifications. Again, in this instance sales, history is difficult to manipulate. Flippa’s search results pages operate much like Ebay and Amazon and are manipulated through offer listing activity. Again, go to Fiverr and type in “Flippa” and look for gigs that say they will increase activity in your listing.

    Udemy

    Udemy’s Search Result Pages (SERP) is heavily keyword, and activity focused. The best way to bring your course to the top of the SERP is a Free Coupon coupled with a promotion from Fiverr. These combined with a course that measures up to your competition regarding length and perceived value (price), will make you successful in some form. You should put an excellent and detailed description and have your course have something extra added, for mine, I have a textbook and exclusive deals with services I mention within the course.

    To the Pessimistic Commenter…

    Can marketplaces read this and change to close the loop?

    Yes and No. These platforms optimize through search result pages so that you are more likely to buy what returns. How can they determine what you will probably buy? The common thread among all these marketplaces is buyer activity, offers that either received a consistent or a burst of reviews, sales activity, watches, etc. It would be a disservice to themselves and customers to end this activity — optimization because it simply works. The very basics of capitalism the cream will rise to the top through competition those less innovative with inferior product offers or listings, or just lazy in their listing’s promotion will fall to the bottom.

    Conclusion

    Realize though these sites can be exploited, the responsibility of finding a good product offer relies on you. In terms of physical products, see Watchcount.com or Amazon’s Top 100–2000 BSRs (see Amazon post for in-depth look at finding products: Amazon FBA for Beginners).  For Flippa, you want a good-looking site that can be heavily automated.  Udemy’s most in-demand courses focus on something with the potential for those to earn money like coding, accounting, dropship e-commerce, and solo ads.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon SEO

    The “Perfect” Amazon Sales Page

    I am going to break down how to have the perfect Amazon sales page. So enough of the introduction, let’s get right into it…

    Most Important Things on your Sales Page:

    1. Images
    2. Title
    3. Bullets
    4. Description (special note on this)
    5. Reviews

    Images

    The images are the absolute most important part of your Amazon Sales Page. The main image will get the click for all your advertisements. The factory photos are what everyone will have. You need to hire your professional photographers to take pictures of your product. Preferably, you want photos showing either your packaging or branded item. This keeps hijackers from listing on your Amazon product in an attempt to steal sales from you.

    Ex. Main Image

    Note: When creating the main photo image for Amazon be true to what you are offering if you’re selling two mats show two in the main picture. It seems simple, but many sellers get into trouble for this.

    1. Look at the definition presented in the picture it gives potential customers the best view of your product. This is the perfect example of a main image photo (in line with Amazon’s picture rules) that will catch the attention of potential customers

    1. This picture increased my click through rate 10% on FaceBook ads. (Same as first picture) Another Note: If your product pertains to food, make your potential customers hungry

    1. For pictures other than your main image, try adding text to highlight product benefits or features. Make an attempt to sell through the pictures themselves.

    Title

    Make sure our title stands out from similar products. The goal of the image is to assist your image in getting the click. The title should detail what your product is, a unique feature, the quantity, and whatever special deal or discount you have running at the time (the deal or discount is currently frowned upon by Amazon, but if you can get away with it put it).

    Bullets

    This should be a review of your product. Name the benefits of using your product, rather than features (like size, this should be in the title or your child listings). How do I review my product? Look at your competition see what good things people say then steal those and place them in your bullets. If a negative theme picks up, it burns at 160 Fahrenheit…” our product solves x…” The last bullet should either be a call- to-action like “Buy it Now” or a customer quote for a quick show of social proof.

    Description

    The least important part of your Amazon sales page. The idea with this portion of your page is to just sound professional. You want to do your best to list the benefits of your product to the customer rather than features. For example, “…cuts cooking time in half…” rather than “…made with a heat-sensitive polymer…”

    Add FAQ (Frequently Asked Questions) to Product Description

    A “Frequent Asked Question” section provides reassurance to potential buyers and helps overcome any objections they may have.  There is another “Question and Answer” Section but adding a FAQ to your product description can assist in getting those buyer question out the way when your listing is first activated.

    I look at questions posed at other Amazon seller’s Question and Answer section to calculate the most common questions and answer them here the FAQ section.

    Reviews

    The number of reviews you have on your product will directly affect how many sales you make. It is important you have email follow-up or follow-up call to gather enough reviews to make picking your product a no-brainer for potential customers. What should your target number of reviews be? Look at the lead product that is most similar to yours, and try to gather about one-third reviews over theirs. For example, if the top product has 1,000 reviews aim for about 1,333 reviews before you let up in your aggression of obtaining them.

    For more information on how to jack up your reviews with speed, check out this post: Amazon FBA for Beginners

    Other Sections to Consider

     

    The Truncation

    Amazon gives you 111 characters to play with before they cut you off with ellipsis (…)

    Therefore to entice buyers to click remember to put your “money back guarantee” or “buy one, get one free’ offer before you are cut off.

     

    Coupon Stack

    You can increase orders by creating multiple listing coupons. Most people skim over this section because the text is so small.

    Just post multiple “25% off” coupons or “buy one, get one free” coupons you want people to see and use these.

    <br?>

    Customer’s Questions and Answers

    Anyone can post a question and anyone can answer. Use this to your advantage.

    Have someone ask a question that may increase his or her chances of buying?

    Ex. 1

    Q: “Is this organic?”

    A: “Yes, we also give 10% of our profits to …” (don’t lie, but make your answers awesome)

    Ex. 2

    Q: “I heard there’s a 25% off coupon?”

    A: Yes, the code is XX001

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon Product Launch Amazon SEO How to Make Money on Amazon

    Don’t Spend $5000 on an Amazon Course…(Amazon FBA for Beginners)

    Today, I’m going to save you $5000 (keep in mind there are many complexities to Amazon you will not run into 99.9% of them). If any of you have Facebook and have any entrepreneurial aspirations, you have seen it. Amazon courses and the prices are starting to become more and more ridiculous. So I’m a going to tell you to push the pause button on buying. These courses promise you the world. They offer “masterminds” cool software, and fancy getaways to Vegas, maybe even Miami. Well, I have made this post to steer you in the right direction and tell you everything you need to succeed in the physical products business.

    Upfront Costs

    Starting small with $1500 is ideal because you want to test your product before diving head first. Of course, shipping and other fees can put a hankering on this budget it may not be realistic at this point in the game. It is important you start with the least amount of money/inventory possible. Do not be a miser, but do not go overboard when it comes to how much inventory you purchase. Even if you think you have found a great product, anything could happen. Hollywood’s fascinating tales of entrepreneurship simply choose to skip over testing as a part of good business. If something goes wrong, you will need the resources to rebound. So be smart and have intentions of starting small.

    Amazon

    To profit massively and have free time on your hands, use FBA, Fulfillment by Amazon. Fulfillment by Amazon is a service by which Amazon houses your product and when an order is placed packs and ships it themselves. You will need a Professional Seller account. It is $40.00 bucks a month. Don’t cry; this cost is necessary as there are many benefits to this service.

    1. No having to hold product in your house

    2. Never having to buy your shipping supplies

    3. No daily trips to the post office

    4. No matter how many units you sell the cost is always $40 (plus fees from each sale)

    5. If your product breaks in transit to the customer Amazon will pay for it

    6. If you get a bad review because of poor shipping time or handling of the package Amazon will remove it from your listing.

    7. If your product goes missing or breaks at the warehouse Amazon will reimburse

    8. Every person that buys your product has the option for Prime shipping (free two-day shipping)

    Create a Brand

    Deciding on your niche is the first step of any Internet business. Pick a product category you are interested in, or one that you find makes enough money for you to sustain your lifestyle. The top categories on Amazon are Supplements, Health and Beauty, Kitchen and Dining, and Mobile Accessories. There are other categories, but these are the major players. Choose a category with low competition your rise to the top will be quick. Choose a high competition category, and moderate success can still be very profitable. It is best to aim for a mix of both, although it comes down to preference. A creation of multiple brands might become a must for the more lucrative entrepreneur. Two lower competition categories are “Sports and Outdoors” and “Travel”…you are very welcome.

    Picking Products

    You will find different people have different rules for products. As a person, starting a private label company, there are certain rules you have to abide by. The first goal of product sourcing is to pick product(s) that will save your money and reduce risk.

    In order to reduce risk, you want products that are small. Products that are lightweight will reduce shipping costs, saying that, avoid heavier items like Kettle bells (and while we are at a furniture too). You want to avoid products that are too complex, with a lot of moving parts, this rules out electronics like Bluetooth speakers, only do these if you have capital to replace defective units). You want to avoid products that already have popular brand names behind them, or top-of-mind recognition. For instance, when you think batteries you think Duracell, when you think diapers you think Huggies,etc. You want to avoid seasonal items because you want profits coming in all-year round.

    It is amazing how many seller stop at the “Pick Your Product” Stage, because they get overwhelmed. The truth is as long as you follow the guidelines above you’re fine. You can be successful with any product as long as you know what elements of your product listing will bring you sales (more on that later in the course)

    There are tools that can assist you finding products, but many are overpriced. One, I will suggest is Junglescout. It’s a Google Chrome extension that gives you sales estimates on products, both number of units sold and revenue. So you can make an educated guess how much money a product will give you and make decisions based on any financial goals you have set for yourself.

    Note: The first iteration of this article was originally written before tools like Junglescout were created.  Now, it doesn’t really matter what BSR the product is, with an estimate on how much the product actually makes you can makes your sourcing decisions based on this revenue estimate.  This should lead you to a more educated decision to reach your desired financial goals.

    Sourcing

    Another level of difficulty, but you can make it easier if you know what you’re doing. Two ways to source: You can Google [private label/wholesale/OEM (insert product name here)] -– or — you go to these sites (a couple of tips next to each):

    Alibaba.com: When looking at manufacturers use Gold Suppliers with one million in sales. A tip to avoid getting scammed is using Paypal instead of a bank transfer. An extra step toward protection on this site is the trade assurance program.
    Aliexpress.com: wholesale marketplace, smaller order quantities, not for long-term purchases.
    Dhgate.com: Wholesale marketplace, full OEM services sometimes, free shipping sometimes (free shipping is a huge plus)

    WHEN SOURCING PRODUCT ALWAYS ASK FOR SAMPLE, NO EXCEPTIONS

    Trust me, save yourself a headache.

    Shipping

    If you can get free shipping, go for it. Shipping is a lot to fit in here. But it is not complicated at all. Courses try to confuse you, to make you think it ‘s hard, but it is not. The manufacturers you contact will have a lot of experience and can guide you through the process you follow. Want more details you go to: http://www.chinaimportal.com/blog/sea-freight-shipping-from-china-guide/ Customs fees come when shipping products that have a combined value of $2500. If you are shipping by sea, you will need the help of freight forwarder. Google can assist you in finding a good freight forwarding company. Calculate custom charges and shipping cost before it arrives, you do not want any surprises. If you need assistance, talk to a freight forwarder.

    FBA Requirements

    Make sure you are not shipping more products than you are allowed to have. You will begin with 5000 unit limit unless your product is oversized like a yoga mat (then you are limited to 500). Have your supplier limit any additional instructions or papers on the outside of the boxes your product is shipped in. Amazon provides a shipping label; tell your supplier it should be the largest thing outside the box. Your product should have what is called a UPC; you buy one here: speedybarcodes.com

    If this is not present in barcode form on your packaging, you will need stickers applied to the packaging of each item you ship. These are called FNSKU stickers. When creating your shipment within Amazon, they will provide these stickers for you. Sometimes your manufacturer will apply these stickers to each of your products for free, or Amazon can apply them for you for a fee. I usually have my first package from a new supplier shipped to my house first to see if they followed my instructions. After the initial shipment, which should be small, I then ship them off to the assigned FBA warehouse. After correcting the factory, you should be able to have them send your products directly into the FBA warehouses.

    Now your Products on Amazon

    Three things matter on Amazon, NOTHING ELSE.

    PICTURES: Picture quality correlates with sales, this is not a theory this is a fact. Stock photos from your manufacturer are not going to cut it. You need pictures that feature your packaging and cast your product in a professional light. Follow Amazon’s rules regarding pictures like representing the actual quantity you are selling in your main photo. For example, if you are selling your product in packs of two your main photo should have two products.

    REVIEWS (RATING): You will need them to get sales. Start with friends and family, if they are not supportive do a giveaway on niche forums and Reddit, get their email address, bug them respectfully until they leave a review.

    SALES: You will need them to bump your BSR. This raises you for keywords your product should appear for in Amazon’s search result pages. After about 20 or so reviews from Redditors, friends, and family then go to a…

    Launch Service

    The “big” secret courses are pushing. You probably heard of Zonblast, great, but extremely overpriced. A cheaper service to get the same exact results: Viral-Launch.com. Follow up with customers who take part in your launch for reviews. You are “buying” reviews and a bump in keyword ranking.

    Repeat/Diversify your Bonds

    Oh, you’ve gotten some success…selling about 20–30 a day now with no ad dollars spent on your part. Good, pick another product and start again within your brand. Then create a new brand and begin again. Repeat, repeat…diversify your bonds (brands). Anyone can do this… it is easy. I even revealed the “secret”… the launch service.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Research Private Label Products

    Dangerous Products (Dropship and Private Label No-No’s)

    I see a lot of posts of confused entrepreneurs either confused on what to sell or just plain heading into the wrong direction when it comes to picking a product.

    Dangerous Products You Never Want to Pick

    Stay away from products that rely heavily on brand names (Swiffer)

    You cannot compete with brands with a significant presence. They catch the customer’s eye every time. These brands also have 1000s of reviews. Do not private label a Cola, in efforts to try to beat Coca-Cola, trust me it will not workout.

    My general rule is to avoid products that already have a top of mind presence. For instance, I wouldn’t source batteries because Duracell comes to mind. I wouldn’t source the “cola” because Coca-cola comes to mind.

    Heavy items (kettle balls)

    You want to alleviate shipping costs as much as possible. This is not really a dropship no-no as much as an FBA or warehousing no-no. Yes, when it comes to traditional dropshipping the customer would pay this cost. But if you are warehousing your own product or sending it to FBA that cost is coming out of your pocket, so you will want to avoid it, especially, if these items are coming from China.

    Seasonal items (Christmas ornaments, small Christmas trees)

    You want products to sell all year long. You do not want a business based on the season. You want what is called evergreen products for consistent cash flow.

    Large Items (Furniture)

    This one is similar to the heavy items in regards to shipping. This also is a problem with storage. Particularly in Amazon FBA, items as large as yoga mats will restrict you to 500 starting out. You want to higher sales velocity on these items as well. Traditionally, larger items are more expensive, and this leads to a slower sales volume.

    For Aspiring Entrepreneurs Who Do Not Know What to Sell…

    The hardest thing for aspiring entrepreneurs to wrap their heads around is what to sell. They either do not know how to find what to sell or are overwhelmed with the options.

    The biggest factor holding them back is the inability to pull the trigger to make a decision. Sellers want to avoid a loss at all costs whether this is monetary, time, or reputation. This risk aversion puts them in a state where they feel they have to pick the “perfect product.”

    The thing is…

    Your Product DOES NOT Have to be Perfect…It’s all about Marketing.

    Marketing is all about choosing your sales channel and your method to get traffic. What’s a sales channel? This could be Amazon or a Shopify website. This is anywhere you can take money for your product.

    The next step is choosing how to draw traffic to this sales channel. Will you use affiliates, Pay per click services (Google ads, Facebook ads), contests on social media, or use of influencers like bloggers or just those with huge social media followings. You can win by doing just one of these really well. Some blogs cover each in detail.

    Bonus: Marketing in Marketplaces

    Traffic for your product can be taken care of with marketplaces like Amazon, Etsy, and Buy.com. Buyers come to this sites looking for products to purchase with the card in hand giving higher conversion in the long run than with PPC campaigns. The key to winning is to outdo your competitors on the very same marketplace. You have to stand out as a competitor; you want the best-looking listing. This means better or more quality reviews and photos. You can compete by having a better main image try creating a digital rendering of your photo to make it stand out; this will produce a better quality image than your competition. You can find someone who can digitally render your product photos at Upwork.com or Fiverr.com.

    A wrote guide to this in particular to Amazon here: Amazon FBA for Beginners

    Think about the potential of reorders and cross-sells and think about creating a brand, not just a one-off product.

    You have to understand giving your customers more than one option takes stress off having to pick one perfect product. If they decide not to purchase your main product maybe they will pick a cheaper product that you offer. This cheaper product can work as a cross-sell or up-sell.

    In regards, to reorders this goes along with consumables like beauty products (creams and lotions), supplemental products (Vitamin B12 and fish oil), food (coffee). The new entrepreneurial trend is subscriptions and this model works well with all the types of products I listed above. This gives you consistency in your revenue making them a bit more predictable.

    Do Not Misunderstand…

    You still want to set some parameters for yourself. For instance, for dropshippers you want small products that you can easily ship (for more info: Amazon for Beginners

    You also may not want a long sales process, so real estate may not be your business model. We live in a unique time where you can design your life. You can also design your business as well. It’s possible to have a 7-figure business with only you and your spouse as employees.

    So investigate business models and determine exactly what you are willing to do in your business.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

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