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Amazon FBA Guide

Amazon FBA Course Amazon FBA Ebook Amazon FBA Guide How to Make Money on Amazon

Money You Need to Start Selling on Amazon?

Introduction

This question comes up so often; I had to write an article about it.  The reason answers vary on this issue is due to many factors.  You have people who are trying to sell expensive courses and want to ease you in with lower start-up costs, and you have individuals who have invested different amounts into the Amazon FBA business and gotten different results.

I will tell you my general recommendation at the end of this article, but I also want to give you some insight.

The amount of money largely depends on the product and what level of competition you feel you can handle.  It comes down to wanting to go up against other small businesses, think iPhone repair shops versus going against the big guys like Microsoft or Coke.  Do you have the resources to battle giants (the Giants on Amazon aren’t that big) or do you want to go against other small businesses?

You also need to keep in mind the rewards that come with each type of competition come at different levels as well.

Let’s Look at Some Real Examples

Let’s looks at one of the popular products on “argan oil.”

Junglescout results

If you have no idea how sales work on Amazon when it comes to what products people generally choose, look at this article: Secret to Success on Amazon

Now if you take a quick look at the search result page, you will see your competition is quite stiff.  I count 16 products with over 1,000 reviews.   The winner when it comes to reviews has over 5,000.  Now the one’s with lower review counts are doing well, but we have to keep in mind they may be part of fledgling brand lines and are pickups by those familiar with the brand on other platforms or past purchases.

The fact here is to see your investment pay off you are going to have to unload a lot of product just to rank on the page, never mind the reviews, which will have to be the result of any more product sold.

Argan oil at 2 oz. can cost up as much as $4.00 a bottle to source, purchasing 500 units would cost upwards of 2,000 plus shipping, and that’s before adding packaging or launching.

Let’s look at something a lot less popular…a titanium whistle.

titanium junglescout

The average review count on the page is already a big difference.    The average review count on this page is just 59.   But you can already see the cost of picking such an unpopular product.  The top selling product sits at half the review count, but due to product design or brand name at just 63 reviews it sells about 4,000 a month.  A drop in the bucket compared to the $100,000 a month product in the argan oil SERP page.

Strangely, the cost of titanium whistle from a manufacturer can be at 4 or more.  But I have seen some that cost 0.99 with the right manufacturer.  So your cost for an order of 500 (I would not order that many on the first go around, as that could be a four month supply depending on fast you could get your reviews up) could range between $500 and $2,000.

Do you see why the money you need to start on Amazon fluctuates so much from person to person?

The factors that come into play vary.

  1. Product Competition
  2. Product Price
  3. Ease of access to product

These are just three factors that play a part in how much you need to invest.

My Recommendation

The bare minimum I suggest is $1500 but the more money on hand the easier it is to be successful.  If you wanted to be extra careful, you could put my recommendation up to $3,000.  The thing about an Amazon FBA business is the higher amount of resources you have to spend the easier your climb to the top will be.

————————
A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon UPC

Amazon UPCs and Services—The Real Deal

All e-commerce platforms utilize numbered codes and barcodes to keep track of inventory and Amazon is no different. On the Amazon platform, you will see four types of codes primarily. They are the UPC (Universal Product Code), the FNSKU (Fulfillment Network Stock Keeping Unit), the Seller SKU, and the ASIN. For today, we are just going to talk about the UPC and the FNKSU.

The Amazon UPC

The UPC is the unique 12-digit that every unit of inventory must have to identify it in the system. UPC’s originate from an organization called GS1 (Global Standard 1).  The GS1 Company issues UPCs globally to companies.  Every UPC has a company prefix assigned to it.  You would have to register your company with the GS1 company, in order, to have your own UPC created and this can get expensive.

Due to the fact, it is so expensive most Amazon sellers, including myself, went to 3rd-party sites to get the UPCs for my products. The truth of the matter is that you will only need this UPC number once to create your listing on Amazon. That is it. The number you’ll need most or that you will most often is the FNSKU (which is free and generated by Amazon).

Amazon UPC Services (Resellers) are Kind of Scammy

You have to understand; if you go to these resellers, the UPCs you receive are registered to other companies. If you plan on going into retail with your product, you will have to register your company with GS1 and get your own UPCs. But, for Amazon currently going third-party is still okay.

There are reports Amazon will start cross-checking UPCs to make sure they are listings are with the registered company, but there has yet to be any report of anyone’s listing being pulled because their UPCs did not match their company name.

Now to the most important topic surrounding these UPC resellers. Many will have deals where they offer 100 or 1000 UPCs for a discount. Do not fall for this scam. You do not need 1000 UPCs or 100; it is very likely you won’t ever reach 20 UPCs. Remember, you will only be using each UPC code once per product listing.

Think about how much money and resources required just to put up one listing. You think you are going to need a 1000 UPCs code? NO WAY. You should purchase five at most, and even that may be pushing it.

My Only Recommendations

 

Speedybarcodes.com

Speedybarcodes is a reseller. None of their codes have failed me, in fact, all my UPCs currently registered were with this site. This site does have bulk deals but remember you want to purchase no more than five codes your first go around.

SingleUpc.com (Highest Recommendation)

SingleUPC is where I will be buying my codes for now on. SingleUpc’s codes are more expensive than speedybarcodes, but for a good reason. SingleUpc has registered with GS1 itself, and gives out UPCs from their own company prefix.

The FNSKU

Amazon.com generates the FNSKU, like the ASIN, once you list your product.

The FNSKU is the barcode that is generated as a scannable label in your Seller Central dashboard when you are creating a shipment to send to Amazon. The FNKSU sticker needs to be affixed to every unit of inventory you plan to store at an Amazon Fulfillment Center. The FNKSU barcode sticker is also used to cover other scannable barcodes your product may have.

Conclusion

Those are the broad strokes for UPCs; the most important nugget here is not to buy 1000 UPCs, you will not need them.

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

Amazon Sales Rank—What it Really Means…

Introduction

Amazon Sales Rank or Amazon Bestseller Rank has always been the most overrated feature of Amazon. There were even many services created for the specific purpose of boosting your bestseller rank. Inexperienced sellers thought this sudden boost of bestseller rank would lead to more organic sales down the line.

Instead, they got what they ordered, a temporary boost in bestseller rank, found the product went right back to the rank it was before they enlisted the help of the service. The sellers received these disappointing results due to their misinterpretation of exactly what bestseller ranking was.

The Definition of Amazon Bestseller Rank/Amazon Sales Rank

Amazon ranks products according to sales for each major product category like “Electronics” and “Home and Kitchen.” Amazon also ranks products in subcategories within these major categories. For instance within the “Home and Kitchen” category, “Bakeware” is also ranked.

Amazon then breaks these subcategories down further into product-type categories or types. For instance, a product category with “bakeware” is “baking tools.” You would think it would stop there, but most likely there is product category ranking as well.

This is usually the product name, for instance, within the “baking tools” product-type category there is the product category, “baking mats.” So, if you are selling any product on Amazon, you can check the rankings and determine if you are the number one bestselling and who your closest competitors are.

Let’s narrow are our topic however to just the bestseller rank for the major categories like “Electronics” and “Home and Kitchen” because these ranks are what most services were referring to. But you should also recognize that all bestseller ranks from the major categories (Electronics and Home and Kitchen) to the product category (keyboards and baking mats).

What new sellers don’t understand is that bestseller rank is not static. It is a metric based on “relativity.” The relation of how many products you have sold compared to the other products in your category.

Here’s an example of what I mean. Let’s say all the products in the “Home and Kitchen” Section stopped selling for 4 hours on Amazon.(Amazon resets its bestselling ranking system every 3-4 hours or so) Then, suddenly your brand of baking mat (that you just threw up on Amazon a week ago that has ten reviews) sells exactly 1 unit, guess what, you are now the number 1 selling product in Amazon’s Home and Kitchen category.

Now let’s say all the products on Amazon started selling, as usual, your new ten review-count baking mat’s bestseller rank will fall back to where it was before “Amazon’s mysterious sales gap.”

The Truth of Amazon Bestseller Rank

In the grand scheme of things, it doesn’t matter 99% of the time. The real factor that matters when it comes to getting sales on Amazon organically is ranking for the keywords customer’s use to search for your product and optimizing your listing through several factors.

You can learn more about how to do that free for 30 days at Skillshare (http://skl.sh/2nSevaF) or see this article: Secret to Success on Amazon

The Only Bestseller Rank that Matters

I promised myself to have an honesty hour for every article. I cannot completely say that Amazon sales rank does not matter at all for one reason. There is one rank that matters, but not for the reason you think…

The only rank that matters is number one. It is not because you have the number 1 rank but the result of becoming number one. The bestseller tag you receive under your listing title. This tiny tag increases the conversion metric for any product that holds it, which adds a nice sales boost, sometimes to upwards of 10%.

Bestseller Tag

Conclusion

That’s the real deal on Amazon Sales Rank, now stop using those rank boosting services, they do not help.  You want sales to go up, work on optimizing your listing and ranking for keywords.

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

 

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon SEO How to Make Money on Amazon

Gamified Marketplaces: Cracking Amazon, Ebay, Flippa and Beyond

Introduction

Those who are familiar with my work see me as an Amazon guy. Well today, I hope you see me as the eCommerce guy. I am going to open your eyes to the eCommerce marketplace and why it is easier than ever to not only succeed but to dominate in 2016 and beyond.

The first thing I want you to realize is eCommerce marketplaces give you opportunities to exploit them. They do this by giving you data, for example, search result pages (every commerce site), reviews (every commerce site), bestseller rank (Amazon), sales history, and feedback of sellers (eBay and Amazon), etc. All these pieces of data can be manipulated in your favor. These pieces of data should be used to create conditions for a successful product launch.

The Traffic Problem is Solved…Here’s Your Job

One of the hardest things for any new eCommerce brand is to get traffic and at the same time convert those potential customers. Marketplaces sustain the traffic you need to make continuous sales. The job of you, as the seller, is to prime your product listing(s) so potential buyers see your product, can evaluate if it is what they are looking for, and see your product as the only option to buy. To do this, you must prepare your product before doing any extensive advertising or launching.

Prepping Your Product For Launch

When I mention “launch” in this article, I simply mean marketing your product or advertising your product to a niche community (product hunt, niche forum, magazine ad, YouTube Channel) or even spending advertising dollars yourself with ad platforms (Facebook Ads, Google Adwords, Amazon PPC, etc..) A launch can also be a giveaway or contest to get your product in the hands of potential customers.

There are three steps to follow when it comes to any placing any product on an eCommerce platform.

Step 1: Perfecting Offer Presentation and Search Engine Optimization

Step 2: Positioning (particularly in the keyword search result pages for product offer)

Step 3: Launch or promotion of that product.

All these steps can be utilized to affect your bottom line.

First I’m going to go into what can be done on all platforms. Then I’ll break it down to specifics.

Step 1: Offer Presentation and Search Engine Optimization

Offer Presentation

Be sure that your product offer looks as professional as possible. Make sure your product description covers all the questions a potential customer may have. Additionally, your product photos should be of the best resolution. The stock photos provided by your manufacturer simply will not do.

Search Engine Optimization

The first step to every commerce profile is the SEO or the Search Engine Optimization. The main thing is people need to find your product when they type it into the marketplaces search box. So we use the familiar concept the “keyword” or “keywords” that will describe your product and allow it to be found.

How do you find keywords? Top of mind analysis, the keyword for “Double A battery” is obviously “Double A Battery.” But how are most people typing this phrase in (Two Options: Double A Battery or “AA Battery”) which way is most popular.

Three ways to confirm:

  1. The search box suggestions of the platform

  1. Go to the Internet’s keeper, Google, and use their Adwords tool: Keyword Planner
  2. There are also spy tools you can use, simply search “keyword spy tool [insert marketplace]” to see if they are available for your ecommerce platform.

Once you find the keywords, you will place them in your title or tags.

Note: Put keywords in your description of the product as well. Many people forget this and simply list features.

Steps 2 and 3

 

Positioning (Social Proof)

You can consider these the next steps of offer presentation.

Before the big launch or any promotions, you need social proof for your product. You will need to generate some activity that signals to prospective buyers that your offer is good. On Ebay, this activity sign could be watchers or few sales you have already made with the product. On Amazon, and most other marketplaces, this is signaled by reviews of your product. The most basic rule of sales on any marketplace is the more activity (reviews, sales rank) the higher your conversion rate (percentage of people who land on your listing and purchase vs. those who land and do not purchase).

You want to have some semblance of activity before you start advertising your product to the general niche audience. Skipping this step your product offer will most certainly fall on deaf ears.

The next metric you can manipulate, is “reviews.” In this metric, we will also say ratings (one, two, three stars rating) count as reviews as well. I am going to start by saying; sometimes it is okay to “cheat.” The biggest companies in the world fake tests, hire celebrity doctors, misquote, and hire actors in attempts to prove to you their product is the best. It is okay for the little guy to do this too. The Federal Trade Commission (FTC) is aware of this practice too. Hence the small font you see at the bottom of most commercials with testimonial sequences. It is okay for your reviewers to state I got this because of a contest or I received this product at a discount. You can hire someone to review or ask friends and family.

The Launch

You can also host a contest or giveaway requiring buyers to leave a testimonial or review. There is nothing wrong with doing this. People need to know your product is good; you cannot contact them personally and vouch for your product. The ethics here is in the product you sell; sell high-quality products that actually solve the problems of your customers.

The next metric is sales history; maybe you can manufacture a few sales with friends and family. Due to budget issues for most, this aspect is limited. So you have to perform what is known to the Internet marketing world as a “launch.” You have to present your product to a large number of people, hopefully, a targeted audience. This can be an email list, Facebook Group post, Twitter post, or Instagram shoutout from an influencer (paying them for advertisement is also in the cards). Focus on finding a large number of people who might be interested in what you have to offer.

Now We Move to Specifics

 

Amazon

My favorite is Amazon. This marketplace has been completely cracked. I you haven’t read my breakdown go here, if you’ve read it before I have added some things so please review: https://www.reddit.com/r/Entrepreneur/comments/33ix6y/want_to_buy_an_amazon_course_let_me_save_you_5000/

Ebay

Ebay is a little backwards when it comes to listing optimization as you have to keyword stuff in the title and description of your product or offer. Now you can manipulate Ebay’s search rankings in the same way you can with Amazon. You do this through sales history and Watchcount. Sales history is a little difficult, but watch count is much easier to manufacture. Just go Fiverr’s search bar type in “eBay watchers.”

The in-demand categories it can still be hard to rank. There are sellers selling an iPhone 6 every hour and an iPhone case every two minutes. So with this, you find speed to market is also a shining factor in eCommerce, especially regarding Ebay.

Of course, an excellent Ebay HTML description is also necessary and can be found as a Fiverr gig for that as well.

Flippa

Flippa is weird in that; the focus is centered on seller history rather than offer specifications. Again, in this instance sales, history is difficult to manipulate. Flippa’s search results pages operate much like Ebay and Amazon and are manipulated through offer listing activity. Again, go to Fiverr and type in “Flippa” and look for gigs that say they will increase activity in your listing.

Udemy

Udemy’s Search Result Pages (SERP) is heavily keyword, and activity focused. The best way to bring your course to the top of the SERP is a Free Coupon coupled with a promotion from Fiverr. These combined with a course that measures up to your competition regarding length and perceived value (price), will make you successful in some form. You should put an excellent and detailed description and have your course have something extra added, for mine, I have a textbook and exclusive deals with services I mention within the course.

To the Pessimistic Commenter…

Can marketplaces read this and change to close the loop?

Yes and No. These platforms optimize through search result pages so that you are more likely to buy what returns. How can they determine what you will probably buy? The common thread among all these marketplaces is buyer activity, offers that either received a consistent or a burst of reviews, sales activity, watches, etc. It would be a disservice to themselves and customers to end this activity — optimization because it simply works. The very basics of capitalism the cream will rise to the top through competition those less innovative with inferior product offers or listings, or just lazy in their listing’s promotion will fall to the bottom.

Conclusion

Realize though these sites can be exploited, the responsibility of finding a good product offer relies on you. In terms of physical products, see Watchcount.com or Amazon’s Top 100–2000 BSRs (see Amazon post for in-depth look at finding products: Amazon FBA for Beginners).  For Flippa, you want a good-looking site that can be heavily automated.  Udemy’s most in-demand courses focus on something with the potential for those to earn money like coding, accounting, dropship e-commerce, and solo ads.

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon SEO

The “Perfect” Amazon Sales Page

I am going to break down how to have the perfect Amazon sales page. So enough of the introduction, let’s get right into it…

Most Important Things on your Sales Page:

  1. Images
  2. Title
  3. Bullets
  4. Description (special note on this)
  5. Reviews

Images

The images are the absolute most important part of your Amazon Sales Page. The main image will get the click for all your advertisements. The factory photos are what everyone will have. You need to hire your professional photographers to take pictures of your product. Preferably, you want photos showing either your packaging or branded item. This keeps hijackers from listing on your Amazon product in an attempt to steal sales from you.

Ex. Main Image

Note: When creating the main photo image for Amazon be true to what you are offering if you’re selling two mats show two in the main picture. It seems simple, but many sellers get into trouble for this.

  1. Look at the definition presented in the picture it gives potential customers the best view of your product. This is the perfect example of a main image photo (in line with Amazon’s picture rules) that will catch the attention of potential customers

  1. This picture increased my click through rate 10% on FaceBook ads. (Same as first picture) Another Note: If your product pertains to food, make your potential customers hungry

  1. For pictures other than your main image, try adding text to highlight product benefits or features. Make an attempt to sell through the pictures themselves.

Title

Make sure our title stands out from similar products. The goal of the image is to assist your image in getting the click. The title should detail what your product is, a unique feature, the quantity, and whatever special deal or discount you have running at the time (the deal or discount is currently frowned upon by Amazon, but if you can get away with it put it).

Bullets

This should be a review of your product. Name the benefits of using your product, rather than features (like size, this should be in the title or your child listings). How do I review my product? Look at your competition see what good things people say then steal those and place them in your bullets. If a negative theme picks up, it burns at 160 Fahrenheit…” our product solves x…” The last bullet should either be a call- to-action like “Buy it Now” or a customer quote for a quick show of social proof.

Description

The least important part of your Amazon sales page. The idea with this portion of your page is to just sound professional. You want to do your best to list the benefits of your product to the customer rather than features. For example, “…cuts cooking time in half…” rather than “…made with a heat-sensitive polymer…”

Add FAQ (Frequently Asked Questions) to Product Description

A “Frequent Asked Question” section provides reassurance to potential buyers and helps overcome any objections they may have.  There is another “Question and Answer” Section but adding a FAQ to your product description can assist in getting those buyer question out the way when your listing is first activated.

I look at questions posed at other Amazon seller’s Question and Answer section to calculate the most common questions and answer them here the FAQ section.

Reviews

The number of reviews you have on your product will directly affect how many sales you make. It is important you have email follow-up or follow-up call to gather enough reviews to make picking your product a no-brainer for potential customers. What should your target number of reviews be? Look at the lead product that is most similar to yours, and try to gather about one-third reviews over theirs. For example, if the top product has 1,000 reviews aim for about 1,333 reviews before you let up in your aggression of obtaining them.

For more information on how to jack up your reviews with speed, check out this post: Amazon FBA for Beginners

Other Sections to Consider

 

The Truncation

Amazon gives you 111 characters to play with before they cut you off with ellipsis (…)

Therefore to entice buyers to click remember to put your “money back guarantee” or “buy one, get one free’ offer before you are cut off.

 

Coupon Stack

You can increase orders by creating multiple listing coupons. Most people skim over this section because the text is so small.

Just post multiple “25% off” coupons or “buy one, get one free” coupons you want people to see and use these.

<br?>

Customer’s Questions and Answers

Anyone can post a question and anyone can answer. Use this to your advantage.

Have someone ask a question that may increase his or her chances of buying?

Ex. 1

Q: “Is this organic?”

A: “Yes, we also give 10% of our profits to …” (don’t lie, but make your answers awesome)

Ex. 2

Q: “I heard there’s a 25% off coupon?”

A: Yes, the code is XX001

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research Private Label Products

Dangerous Products (Dropship and Private Label No-No’s)

I see a lot of posts of confused entrepreneurs either confused on what to sell or just plain heading into the wrong direction when it comes to picking a product.

Dangerous Products You Never Want to Pick

Stay away from products that rely heavily on brand names (Swiffer)

You cannot compete with brands with a significant presence. They catch the customer’s eye every time. These brands also have 1000s of reviews. Do not private label a Cola, in efforts to try to beat Coca-Cola, trust me it will not workout.

My general rule is to avoid products that already have a top of mind presence. For instance, I wouldn’t source batteries because Duracell comes to mind. I wouldn’t source the “cola” because Coca-cola comes to mind.

Heavy items (kettle balls)

You want to alleviate shipping costs as much as possible. This is not really a dropship no-no as much as an FBA or warehousing no-no. Yes, when it comes to traditional dropshipping the customer would pay this cost. But if you are warehousing your own product or sending it to FBA that cost is coming out of your pocket, so you will want to avoid it, especially, if these items are coming from China.

Seasonal items (Christmas ornaments, small Christmas trees)

You want products to sell all year long. You do not want a business based on the season. You want what is called evergreen products for consistent cash flow.

Large Items (Furniture)

This one is similar to the heavy items in regards to shipping. This also is a problem with storage. Particularly in Amazon FBA, items as large as yoga mats will restrict you to 500 starting out. You want to higher sales velocity on these items as well. Traditionally, larger items are more expensive, and this leads to a slower sales volume.

For Aspiring Entrepreneurs Who Do Not Know What to Sell…

The hardest thing for aspiring entrepreneurs to wrap their heads around is what to sell. They either do not know how to find what to sell or are overwhelmed with the options.

The biggest factor holding them back is the inability to pull the trigger to make a decision. Sellers want to avoid a loss at all costs whether this is monetary, time, or reputation. This risk aversion puts them in a state where they feel they have to pick the “perfect product.”

The thing is…

Your Product DOES NOT Have to be Perfect…It’s all about Marketing.

Marketing is all about choosing your sales channel and your method to get traffic. What’s a sales channel? This could be Amazon or a Shopify website. This is anywhere you can take money for your product.

The next step is choosing how to draw traffic to this sales channel. Will you use affiliates, Pay per click services (Google ads, Facebook ads), contests on social media, or use of influencers like bloggers or just those with huge social media followings. You can win by doing just one of these really well. Some blogs cover each in detail.

Bonus: Marketing in Marketplaces

Traffic for your product can be taken care of with marketplaces like Amazon, Etsy, and Buy.com. Buyers come to this sites looking for products to purchase with the card in hand giving higher conversion in the long run than with PPC campaigns. The key to winning is to outdo your competitors on the very same marketplace. You have to stand out as a competitor; you want the best-looking listing. This means better or more quality reviews and photos. You can compete by having a better main image try creating a digital rendering of your photo to make it stand out; this will produce a better quality image than your competition. You can find someone who can digitally render your product photos at Upwork.com or Fiverr.com.

A wrote guide to this in particular to Amazon here: Amazon FBA for Beginners

Think about the potential of reorders and cross-sells and think about creating a brand, not just a one-off product.

You have to understand giving your customers more than one option takes stress off having to pick one perfect product. If they decide not to purchase your main product maybe they will pick a cheaper product that you offer. This cheaper product can work as a cross-sell or up-sell.

In regards, to reorders this goes along with consumables like beauty products (creams and lotions), supplemental products (Vitamin B12 and fish oil), food (coffee). The new entrepreneurial trend is subscriptions and this model works well with all the types of products I listed above. This gives you consistency in your revenue making them a bit more predictable.

Do Not Misunderstand…

You still want to set some parameters for yourself. For instance, for dropshippers you want small products that you can easily ship (for more info: Amazon for Beginners

You also may not want a long sales process, so real estate may not be your business model. We live in a unique time where you can design your life. You can also design your business as well. It’s possible to have a 7-figure business with only you and your spouse as employees.

So investigate business models and determine exactly what you are willing to do in your business.

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research

Need an “Innovative” Product Idea, The 1-Up Product (The Sexy Product)

Are you one of those people that want a disrupter? Do you dream of having the next Uber? The only problem is you were not blessed with the brain of Steve Jobs. What if I told you there was a cheat code to designing the perfect product. Could you consider it a disrupter? No, but you could get close.

If you are interested in technology whether it be an app or a product, you will find the consumers of this current product telling you exactly what the next step is for your product.

The Steps:

1. Go to Amazon (or another marketplace) or Itunes and look at your product at the one to three-star reviews and see what people complain about and when you go to your manufacturer ask them to fix this issue with the product.

2. For more extensive research: search your product with the words “sucks” and “don’t buy” on Google and Bing

3. Explore Youtube, Blogs, and Forums and see what people like and dislike about your potential product.

4. When your product is finished and corrects the issues, don’t be afraid to come back to these posts and post your product as a solution to their problems.

It may cost more, but having the best product on the market will more than pay for your initial expenses.

In regards to Amazon, I teach you how to get a jump-start on your competition: Amazon FBA for Beginners

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Launch Amazon SEO How to Make Money on Amazon

The Importance of Factoring in Amazon’s Mobile Site — Why Amazon PPC and Other Gimmicks Won’t Save Your Product

Importance of Amazon’s Mobile Platform

Amazon’s mobile site and app are often neglected by the Amazon private label “gurus” and “podcasters.” Seventy percent of holiday purchases were made on mobile in 2015, up 10% from 2014. It is also found 68.6% of Smartphone users use Amazon’s app [Source: Expanded Ramblings]. These numbers tell you that you will want to optimize for this mobile platform, hence the reason for this article.

The nature of eCommerce is a battle for visibility. The business itself is the struggle for visibility, hence the thousands of ads you see every week.  This is even more relevant when it comes to huge marketplaces like Amazon. Products like Vitamin C Serum have over 100 pages on Amazon; I can assure you those who benefit from the popularity of this product are those on the first and second page of the search result pages (SERP) of Amazon when a customer types “Vitamin C Serum” in the search bar.

Why Traditional Ads Don’t Have Proper ROI

When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. So many of my students think they can get around this by using Amazon Pay Per Click, Google, and Bing ads, then ask why they cannot make a significant profit. I admit for most of these instances, they still have not fully optimized their listings, but even still… they would not see the stream of sales they would like to occur. Those who count on Google and Bing ads, do not realize most who search using those platforms are still in the research phase for his or her product. These particular searches may not lead to a sale, especially not right away. As for Amazon PPC…

Amazon’s Mobile Platform and Amazon PPC

As I stated earlier, “When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. The best way to illustrate this point is to simply pull up Amazon.com on your mobile device, particularly your smartphone.

Check out this screenshot from the SERP (search result page) when viewed on desktop (click the picture to zoom in): http://i.imgur.com/pPXPjTV.png

Desktop search for the term “baking mat.” You will notice here you have 2 Sponsored (PPC ads) at the top in the main search column and a number in the side column as well. The organic search results (non-paid ads) start at “TTLIFE Set of 3.”

As far as the sequence of products it’s the same on mobile: http://i.imgur.com/uUDuGMG.png

You will notice on the mobile site, the sponsored ad placements have been reduced to 1.

And on the app as well: http://i.imgur.com/RK9oinJ.png

In this photo the only one paid ad presented happens to be Amazon’s…

It is not hard to tell the extraneous parts of Amazon’s page are gone. Even the sponsored ads number is reduced to “1.” And in the case of the baking mat, the one shown in the sponsored ad spot is Amazon’s private-label branded baking mat.

How to Overcome these “Difficulties”

If you have not utilized some semblance of a launch strategy, you are in a losing battle when it comes to your Amazon product.

You start by optimizing your listing and regarding mobile; your picture may be the most important thing. You want to start by standing out here. The second thing is reviews, and the last is actually implementing the giveaway that will help you get rank for the keywords most relevant to your product. For a full guide: Click Here

Key Takeaways

This use of Amazon PPC as a “hope and pray” method has to end.

Anyone saying the launch strategy is not viable, is frankly, uneducated.

How much time are people spending time scrolling endless pages of his or phone to buy something? If they are searching for a product, find it, and it looks good, they’re going to purchase it. I have rarely gone to page 2 on Amazon to buy anything.

This video will give you insight into why you should ditch Amazon PPC for awhile and how to launch products to search engine (for desktop as well): Launch Logic of Amazon.com(best viewed in full screen, video below as well)

 

For those of you who are beginners check out my general overview of the Amazon business model: Amazon FBA for Beginners

Jon Bowser

Signing Off…

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research How to Make Money on Amazon

What Most Podcasters and Gurus Get Wrong About Amazon FBA

Many people are over-complicating Amazon. Do not let countless articles, podcasts, and webinars confuse you. Honestly, if I had a podcast, it would be one episode. This is going to sound crazy but when it comes to Amazon only two factors matter.

That’s right, only two factors determine your product’s success on Amazon everything else is optional.

2 Factors Determine your Success

Amazon comes down to two factors you hack these two factors, and you have a winning product this course /article teaches you what they are and how to hack for maximum results with what I call launch logic.

These two factors will also allow you to determine the level of competition you will face with your product. You will be able to determine how fast you will get organic sales, how much money you will have to spend before you even source a product. It’s like seeing the matrix for the very first time.  If you would like to know these two factors I reveal them in this article: Success on Amazon.com AKA Launch Logic

BSR: Best Seller Rank

Gurus and podcasters talk about it all day. Services offered to help give you a boost! Let me tell you BSR doesn’t matter as much as they make it out. BSR only represents how much a product is selling in relation to other products at a particular time. So, yeah these services can give you a boost, but if you haven’t hacked the two factors I spoke about earlier, your product’s BSR will snap right back to where it started.

Testing

All these guys seem cool telling you to buy something generic o Aliexpress, set up Amazon pay-per-click service, see if you get sales. If you do the product is a winner, and you can spend more money on it.

You could go through that process, but 9.9 times out of ten you have wasted your time and money. Amazon is the world’s biggest library of products, a database; this means the testing is already done for you. Just go back to that BSR those podcasters love telling you about, while it is only a measure of sales a product has had in relation to others at a given time, it is an accurate measure of demand for a product. A product can reach a certain level of BSR if customers don’t want it. The BSR is all you need to determine if a product is worthy to source or not. If a BSR for all versions of a product is low (1–4000), then you know that many people want it. If the BSR for any product is below 4,000, you know this product is a safe bet.

Amazon Pay-Per-Click Platform

This is the biggest topic students ask me. Podcasters, gurus, and experts treat PPC like a sales machine.” Just put up a product, throw some keywords in, and watch the sales come in.” Any experienced seller will tell you this simply isn’t the case, I’ve had students burn 100’s of dollars and get frustrated as to why it is not working as so-and-so said. The issue isn’t that PPC is flawed, it’s not your keywords, or how much you bid… It comes back to those two factors that determine your success, one in particular. If you do not hack that factor, PPC’s not going to work for you.

Bonus: Amazon Arbitrage and Textbook Trade-in

Let me first state Amazon arbitrage and textbook trade-in are an excellent way to make money ON THE SIDE. If you want a business an asset, you can pass on or sell a private label brand is the way to go.

It’s far easier to create a product once then having to keep searching for discounted product you can resell. Think of Coke, the very same product more or less for over ten years. Take a chance and truly invest in yourself by building a brand.

Conclusion

Now if you want to learn those two factors, want to get BSR and make it stick, stop guessing when it comes to competition level, and want Amazon PPC check out this article: Success on Amazon.com AKA Launch Logic

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon SEO How to Make Money on Amazon

“Why have my Amazon Sales Dropped?” Response

In this article, I’m going to explain why this may occur.

It’s mainly due to two causes.

Amazon’s Product Promotions Strategy and your Conversion Rate

For many small businesses, Amazon is a lifesaver. They help companies save costs that would go into traditional forms of advertising. Promotional methods like email, banner ads, and re-targeting are all taken care of by Amazon. But for Amazon to do these things for your product, you have to meet certain requirements. The primary factor is your listings conversion rate; Amazon cannot spend money on any product. Amazon is a business they can only pay for advertising the products that sell in their very extensive catalog.

Amazon is a business, they so they can only afford (not really) to spend on products that get the sales. SO it is safe to say if your conversion rate isn’t around Amazon’s average of around 8–10%, they will stop sending traffic to your listing using the advertising methods I previously mentioned.

Customers Can No Longer Find your Product

This one is going to sound incredibly simple. It can be broken down with one question “How do customer’s find your product?” They search for it using keywords. If your product does not come up on page one or two for your product’s most popular search terms, it’s likely you will make few if any sale at all. It is likely that your competitors may have done a sales promotion and bumped you off the search results pages (SERPS) that lead to your product. I know some sellers who were bumped to page four and completely lost all access to sales.

Conclusion

I hope that cleared some things up for you!

Now that you know your issues, the next step is to remedy them. Luckily, I’ve already created a blueprint for you here: Success on Amazon.com AKA Launch Logic

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

 

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