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Amazon Product Launch

Amazon Product Launch How to Make Money on Amazon

The Secret to Success on Amazon

Selling on Amazon has been a big trend the past two years. According to Webretailer.com despite the burst in interest, the number of sellers on the platform has remained at a constant of 2 million active sellers. Why is this? The answer is simply people start run into some resistance and then quit.

The Resistance, Why Sellers Quit

Most sellers start the journey extremely optimistic with a distorted view of how competition is on Amazon. They think simply picking a product in the Top 100, promoting it to a few friends, and turning on Facebook ads will turn them into overnight sensations. After all, this is what they were told would happen after all the instructional Youtube videos, Udemy courses, and books. This is not the case.

ONLY PUTTING AN “IN DEMAND” PRODUCT ON AMAZON WILL NOT LEAD TO SUCCESS.

The Secret To Success on Amazon

The secret to success on Amazon is one word, TRAFFIC.

The more opportunities potential customers have to see your product the higher your chance to make sales. Don’t get confused this is only the first part of the equation. If you start putting up banner ads, Google ads, Facebook ads and directing them to your brand new product, you will get the same results you have been getting most likely one sale, every 5–6 days if you are lucky.

The Correct Traffic Source

If you want the highest conversion on your product page, the right traffic source to use is Amazon.

Most forget Amazon itself is a search engine. Who is more likely to buy the person who is actively looking for baking mats on a website (Amazon) that you can buy them on or the person that randomly liked a “baking” page on Amazon on a random Thursday when they were bored.

The first is Amazon does all the heavy lifting for you. Once Amazon sees your product as a profitable part of its catalog it will begin to promote your product through re-targeted ads, email marketing, and “Customers Also Bought…” ads.

The second principle is that Amazon is a keyword-based platform much like Google. If you have your product target the keywords (this can be done both in the title and the back-end keyword section) that generate sales this will give you significant leverage when it comes to organic sales. Of course, where your product is located in the keyword results is tied to how many sales it garners as well.

The SERPS (Search Result Pages)

You will find on Amazon using a tool like the Junglescout app, which estimates revenue of products that appear on Amazon’s search result pages, the higher the number of the search result page, the less money products that are present on the page make.

Check it out using the term baking mat.

Here’s Page One….

Page Two.

And Page Three….

How Do I Rank? Use Keyword Rank Strategy…

It is critical you use the correct keywords when listing your product. Amazon is a search-based platform. This means Amazon serves product search results in the order they are most relevant to the keyword searched (similar to Google).

  • Product Relevance to keyword (listed in title, back office keyword terms, reviews)
  • Conversions upon being pulled through the specific keyword
  • Number of sales through both the relevant and related keywords
  • Note: The reason you use a launch service (to be covered later) is to increase all these factors so when people search your product’s keywords it show up.

    Keyword Targeting and MerchantWords.com

    Amazon gives you several places to target keywords. This includes your title, a back-end keyword section, and your bullet points. (If you’d like to know some secret places Amazon tracks keywords, see the note at the end of this post.)

    You want to make sure you target all the keywords profitable to your product. The goal of targeting these keywords is to bring in traffic that will lead to sales.

    Use Merchant Words and Amazon’s search suggestions to determine your “main” and “secondary keywords” for your product. Merchantwords.com a site where you can get estimates of how many times a keyword is searched a month.

     

    Check that out baking mat is searched 264,000 a month. Imagine being on the first page of the search results for this keyword. This means every month you would have 264,000 opportunities to make a sale.

    Focusing on your main keyword is a priority because the “most searched” (popular) keyword on the Amazon platform for your product gives you more opportunities to garner the sale, as you see above. You can easily determine this most popular keyword also called the “money keyword” using MerchantWords.

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily. When you reach page 1 on Amazon’s search result pages for this profitable keyword, begin focusing on secondary keywords that could bring in even more sales.

    Always continue testing keywords for your product. You should even attempt to remove certain keywords that may not be bringing in the best traffic for your product to make sales from.

    See this article to determine several other ways to find the most profitable keywords: How to Do Keyword Research for Your Amazon Product

    Ranking On Page One

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily.”

    I hope that sentence caught your eye because it should sound harder than it is. Now, your next question should be “How do I get to the 1st page of the search results? The answer to this is in my highly controversial post (hint: SuperUrl*)

    Basically a “Super URL” is designed to make it seem as if a customer searched the term you want to show up on page 1 or 2 for the keyword. Some say Super Urls are against Amazon’s Terms of Service. This is INCORRECT.

    Amazon cracks down on false reviews and sellers trying to game the system by hiring agents or freelancers to place fake orders in efforts to raise their rankings in the SERPs.

    Get more information on the Super URL and the use of Launch Services click here: Amazon FBA for Beginners

    To properly utilize a “Super URL” you will need the help of a launch service. A Launch Service gives your product away at a discount to a group of buyers who through their own will (and the law of reciprocity) leave reviews and boost your sales and ranking through purchasing your product. Some trusted sites you can use are Viral-Launch.com and Zonblast.com.

    *Note/Update on Super URLs: Some sellers are reporting that “Super URLs” are currently ineffective, but this has no bearing on the strategy. Target your keywords and get sales, you will rank. How effective Super URLs are, does not matter.

    How Do I Keep My Rank? The Product Listing Page

    When potential customers search using keywords that lead to your product, they have to choose your product over the others that appear. A critical part of keeping your rank once you achieve it, is to continue making sales consistently, beating out your other competitors on the page.

    Here are the elements that will help you draw the sale and rank consistently for your keyword.

    1. Product Title: can drive a massive amount of traffic from Amazon because it is the primary source for keywords

    2. Product Images: have to be high quality, and stand out to SELL your product — DRAW ATTENTION

    3. Well-written Product Description: learn to write sales copy, focus on benefits of the user and differentiate your product and others

    4. Reviews: from your first customers to get social proof your product is worth the dollars; the more social proof (reviews) the better.

    A Little Secret about Product Detail Page

    Most Amazon Sellers are incredibly lazy! Do your best to get the best quality pictures and spend time on your listing. Make your bullet points and description aid in the selling of your product.

    For more detail go here: Amazon FBA for Beginners

    Amazon PPC: Keywords

    You can usurp organic rank results by using Amazon’s PPC platform. But, where you rank in the organic search will lead to higher conversions than PPC when it comes to impressions (number of times your product is given to potential buyers on their computer screen). Do not look at Amazon PPC as a savior to your product it is simply a traffic source, not a magic sales generator.

    Amazon PPC can help raise keyword ranking if you find you continuously convert well for one or two keywords. Do not depend on it to take you to page 1 though. I admit though Amazon’s Pay-Per-Click platform is a helpful tool for determining which “secondary keywords” will lead you to the most sales.

    Now I’ll Leave You with Some Tips…

    1. Make sure the launch as a giveaway service uses “Super Urls”* in some form, reviews will not help you unless future customers can see your product.
    2. No mobile accessories or supplements unless you have a lot of resources to back them.


    This is only part of the solution; you can get this entire lecture for ABSOLUTELY FREE, I repeat absolutely free…

    Rather See this Concept in Action?

    Want to see this article in video format? See the video below…

    ————————

    A note from Crushing Azon: We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works. For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t). 🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

    Amazon Sales Rank—What it Really Means…

    Introduction

    Amazon Sales Rank or Amazon Bestseller Rank has always been the most overrated feature of Amazon. There were even many services created for the specific purpose of boosting your bestseller rank. Inexperienced sellers thought this sudden boost of bestseller rank would lead to more organic sales down the line.

    Instead, they got what they ordered, a temporary boost in bestseller rank, found the product went right back to the rank it was before they enlisted the help of the service. The sellers received these disappointing results due to their misinterpretation of exactly what bestseller ranking was.

    The Definition of Amazon Bestseller Rank/Amazon Sales Rank

    Amazon ranks products according to sales for each major product category like “Electronics” and “Home and Kitchen.” Amazon also ranks products in subcategories within these major categories. For instance within the “Home and Kitchen” category, “Bakeware” is also ranked.

    Amazon then breaks these subcategories down further into product-type categories or types. For instance, a product category with “bakeware” is “baking tools.” You would think it would stop there, but most likely there is product category ranking as well.

    This is usually the product name, for instance, within the “baking tools” product-type category there is the product category, “baking mats.” So, if you are selling any product on Amazon, you can check the rankings and determine if you are the number one bestselling and who your closest competitors are.

    Let’s narrow are our topic however to just the bestseller rank for the major categories like “Electronics” and “Home and Kitchen” because these ranks are what most services were referring to. But you should also recognize that all bestseller ranks from the major categories (Electronics and Home and Kitchen) to the product category (keyboards and baking mats).

    What new sellers don’t understand is that bestseller rank is not static. It is a metric based on “relativity.” The relation of how many products you have sold compared to the other products in your category.

    Here’s an example of what I mean. Let’s say all the products in the “Home and Kitchen” Section stopped selling for 4 hours on Amazon.(Amazon resets its bestselling ranking system every 3-4 hours or so) Then, suddenly your brand of baking mat (that you just threw up on Amazon a week ago that has ten reviews) sells exactly 1 unit, guess what, you are now the number 1 selling product in Amazon’s Home and Kitchen category.

    Now let’s say all the products on Amazon started selling, as usual, your new ten review-count baking mat’s bestseller rank will fall back to where it was before “Amazon’s mysterious sales gap.”

    The Truth of Amazon Bestseller Rank

    In the grand scheme of things, it doesn’t matter 99% of the time. The real factor that matters when it comes to getting sales on Amazon organically is ranking for the keywords customer’s use to search for your product and optimizing your listing through several factors.

    You can learn more about how to do that free for 30 days at Skillshare (http://skl.sh/2nSevaF) or see this article: Secret to Success on Amazon

    The Only Bestseller Rank that Matters

    I promised myself to have an honesty hour for every article. I cannot completely say that Amazon sales rank does not matter at all for one reason. There is one rank that matters, but not for the reason you think…

    The only rank that matters is number one. It is not because you have the number 1 rank but the result of becoming number one. The bestseller tag you receive under your listing title. This tiny tag increases the conversion metric for any product that holds it, which adds a nice sales boost, sometimes to upwards of 10%.

    Bestseller Tag

    Conclusion

    That’s the real deal on Amazon Sales Rank, now stop using those rank boosting services, they do not help.  You want sales to go up, work on optimizing your listing and ranking for keywords.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

     

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon Product Launch Amazon SEO How to Make Money on Amazon

    Don’t Spend $5000 on an Amazon Course…(Amazon FBA for Beginners)

    Today, I’m going to save you $5000 (keep in mind there are many complexities to Amazon you will not run into 99.9% of them). If any of you have Facebook and have any entrepreneurial aspirations, you have seen it. Amazon courses and the prices are starting to become more and more ridiculous. So I’m a going to tell you to push the pause button on buying. These courses promise you the world. They offer “masterminds” cool software, and fancy getaways to Vegas, maybe even Miami. Well, I have made this post to steer you in the right direction and tell you everything you need to succeed in the physical products business.

    Upfront Costs

    Starting small with $1500 is ideal because you want to test your product before diving head first. Of course, shipping and other fees can put a hankering on this budget it may not be realistic at this point in the game. It is important you start with the least amount of money/inventory possible. Do not be a miser, but do not go overboard when it comes to how much inventory you purchase. Even if you think you have found a great product, anything could happen. Hollywood’s fascinating tales of entrepreneurship simply choose to skip over testing as a part of good business. If something goes wrong, you will need the resources to rebound. So be smart and have intentions of starting small.

    Amazon

    To profit massively and have free time on your hands, use FBA, Fulfillment by Amazon. Fulfillment by Amazon is a service by which Amazon houses your product and when an order is placed packs and ships it themselves. You will need a Professional Seller account. It is $40.00 bucks a month. Don’t cry; this cost is necessary as there are many benefits to this service.

    1. No having to hold product in your house

    2. Never having to buy your shipping supplies

    3. No daily trips to the post office

    4. No matter how many units you sell the cost is always $40 (plus fees from each sale)

    5. If your product breaks in transit to the customer Amazon will pay for it

    6. If you get a bad review because of poor shipping time or handling of the package Amazon will remove it from your listing.

    7. If your product goes missing or breaks at the warehouse Amazon will reimburse

    8. Every person that buys your product has the option for Prime shipping (free two-day shipping)

    Create a Brand

    Deciding on your niche is the first step of any Internet business. Pick a product category you are interested in, or one that you find makes enough money for you to sustain your lifestyle. The top categories on Amazon are Supplements, Health and Beauty, Kitchen and Dining, and Mobile Accessories. There are other categories, but these are the major players. Choose a category with low competition your rise to the top will be quick. Choose a high competition category, and moderate success can still be very profitable. It is best to aim for a mix of both, although it comes down to preference. A creation of multiple brands might become a must for the more lucrative entrepreneur. Two lower competition categories are “Sports and Outdoors” and “Travel”…you are very welcome.

    Picking Products

    You will find different people have different rules for products. As a person, starting a private label company, there are certain rules you have to abide by. The first goal of product sourcing is to pick product(s) that will save your money and reduce risk.

    In order to reduce risk, you want products that are small. Products that are lightweight will reduce shipping costs, saying that, avoid heavier items like Kettle bells (and while we are at a furniture too). You want to avoid products that are too complex, with a lot of moving parts, this rules out electronics like Bluetooth speakers, only do these if you have capital to replace defective units). You want to avoid products that already have popular brand names behind them, or top-of-mind recognition. For instance, when you think batteries you think Duracell, when you think diapers you think Huggies,etc. You want to avoid seasonal items because you want profits coming in all-year round.

    It is amazing how many seller stop at the “Pick Your Product” Stage, because they get overwhelmed. The truth is as long as you follow the guidelines above you’re fine. You can be successful with any product as long as you know what elements of your product listing will bring you sales (more on that later in the course)

    There are tools that can assist you finding products, but many are overpriced. One, I will suggest is Junglescout. It’s a Google Chrome extension that gives you sales estimates on products, both number of units sold and revenue. So you can make an educated guess how much money a product will give you and make decisions based on any financial goals you have set for yourself.

    Note: The first iteration of this article was originally written before tools like Junglescout were created.  Now, it doesn’t really matter what BSR the product is, with an estimate on how much the product actually makes you can makes your sourcing decisions based on this revenue estimate.  This should lead you to a more educated decision to reach your desired financial goals.

    Sourcing

    Another level of difficulty, but you can make it easier if you know what you’re doing. Two ways to source: You can Google [private label/wholesale/OEM (insert product name here)] -– or — you go to these sites (a couple of tips next to each):

    Alibaba.com: When looking at manufacturers use Gold Suppliers with one million in sales. A tip to avoid getting scammed is using Paypal instead of a bank transfer. An extra step toward protection on this site is the trade assurance program.
    Aliexpress.com: wholesale marketplace, smaller order quantities, not for long-term purchases.
    Dhgate.com: Wholesale marketplace, full OEM services sometimes, free shipping sometimes (free shipping is a huge plus)

    WHEN SOURCING PRODUCT ALWAYS ASK FOR SAMPLE, NO EXCEPTIONS

    Trust me, save yourself a headache.

    Shipping

    If you can get free shipping, go for it. Shipping is a lot to fit in here. But it is not complicated at all. Courses try to confuse you, to make you think it ‘s hard, but it is not. The manufacturers you contact will have a lot of experience and can guide you through the process you follow. Want more details you go to: http://www.chinaimportal.com/blog/sea-freight-shipping-from-china-guide/ Customs fees come when shipping products that have a combined value of $2500. If you are shipping by sea, you will need the help of freight forwarder. Google can assist you in finding a good freight forwarding company. Calculate custom charges and shipping cost before it arrives, you do not want any surprises. If you need assistance, talk to a freight forwarder.

    FBA Requirements

    Make sure you are not shipping more products than you are allowed to have. You will begin with 5000 unit limit unless your product is oversized like a yoga mat (then you are limited to 500). Have your supplier limit any additional instructions or papers on the outside of the boxes your product is shipped in. Amazon provides a shipping label; tell your supplier it should be the largest thing outside the box. Your product should have what is called a UPC; you buy one here: speedybarcodes.com

    If this is not present in barcode form on your packaging, you will need stickers applied to the packaging of each item you ship. These are called FNSKU stickers. When creating your shipment within Amazon, they will provide these stickers for you. Sometimes your manufacturer will apply these stickers to each of your products for free, or Amazon can apply them for you for a fee. I usually have my first package from a new supplier shipped to my house first to see if they followed my instructions. After the initial shipment, which should be small, I then ship them off to the assigned FBA warehouse. After correcting the factory, you should be able to have them send your products directly into the FBA warehouses.

    Now your Products on Amazon

    Three things matter on Amazon, NOTHING ELSE.

    PICTURES: Picture quality correlates with sales, this is not a theory this is a fact. Stock photos from your manufacturer are not going to cut it. You need pictures that feature your packaging and cast your product in a professional light. Follow Amazon’s rules regarding pictures like representing the actual quantity you are selling in your main photo. For example, if you are selling your product in packs of two your main photo should have two products.

    REVIEWS (RATING): You will need them to get sales. Start with friends and family, if they are not supportive do a giveaway on niche forums and Reddit, get their email address, bug them respectfully until they leave a review.

    SALES: You will need them to bump your BSR. This raises you for keywords your product should appear for in Amazon’s search result pages. After about 20 or so reviews from Redditors, friends, and family then go to a…

    Launch Service

    The “big” secret courses are pushing. You probably heard of Zonblast, great, but extremely overpriced. A cheaper service to get the same exact results: Viral-Launch.com. Follow up with customers who take part in your launch for reviews. You are “buying” reviews and a bump in keyword ranking.

    Repeat/Diversify your Bonds

    Oh, you’ve gotten some success…selling about 20–30 a day now with no ad dollars spent on your part. Good, pick another product and start again within your brand. Then create a new brand and begin again. Repeat, repeat…diversify your bonds (brands). Anyone can do this… it is easy. I even revealed the “secret”… the launch service.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch Amazon SEO How to Make Money on Amazon

    The Importance of Factoring in Amazon’s Mobile Site — Why Amazon PPC and Other Gimmicks Won’t Save Your Product

    Importance of Amazon’s Mobile Platform

    Amazon’s mobile site and app are often neglected by the Amazon private label “gurus” and “podcasters.” Seventy percent of holiday purchases were made on mobile in 2015, up 10% from 2014. It is also found 68.6% of Smartphone users use Amazon’s app [Source: Expanded Ramblings]. These numbers tell you that you will want to optimize for this mobile platform, hence the reason for this article.

    The nature of eCommerce is a battle for visibility. The business itself is the struggle for visibility, hence the thousands of ads you see every week.  This is even more relevant when it comes to huge marketplaces like Amazon. Products like Vitamin C Serum have over 100 pages on Amazon; I can assure you those who benefit from the popularity of this product are those on the first and second page of the search result pages (SERP) of Amazon when a customer types “Vitamin C Serum” in the search bar.

    Why Traditional Ads Don’t Have Proper ROI

    When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. So many of my students think they can get around this by using Amazon Pay Per Click, Google, and Bing ads, then ask why they cannot make a significant profit. I admit for most of these instances, they still have not fully optimized their listings, but even still… they would not see the stream of sales they would like to occur. Those who count on Google and Bing ads, do not realize most who search using those platforms are still in the research phase for his or her product. These particular searches may not lead to a sale, especially not right away. As for Amazon PPC…

    Amazon’s Mobile Platform and Amazon PPC

    As I stated earlier, “When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. The best way to illustrate this point is to simply pull up Amazon.com on your mobile device, particularly your smartphone.

    Check out this screenshot from the SERP (search result page) when viewed on desktop (click the picture to zoom in): http://i.imgur.com/pPXPjTV.png

    Desktop search for the term “baking mat.” You will notice here you have 2 Sponsored (PPC ads) at the top in the main search column and a number in the side column as well. The organic search results (non-paid ads) start at “TTLIFE Set of 3.”

    As far as the sequence of products it’s the same on mobile: http://i.imgur.com/uUDuGMG.png

    You will notice on the mobile site, the sponsored ad placements have been reduced to 1.

    And on the app as well: http://i.imgur.com/RK9oinJ.png

    In this photo the only one paid ad presented happens to be Amazon’s…

    It is not hard to tell the extraneous parts of Amazon’s page are gone. Even the sponsored ads number is reduced to “1.” And in the case of the baking mat, the one shown in the sponsored ad spot is Amazon’s private-label branded baking mat.

    How to Overcome these “Difficulties”

    If you have not utilized some semblance of a launch strategy, you are in a losing battle when it comes to your Amazon product.

    You start by optimizing your listing and regarding mobile; your picture may be the most important thing. You want to start by standing out here. The second thing is reviews, and the last is actually implementing the giveaway that will help you get rank for the keywords most relevant to your product. For a full guide: Click Here

    Key Takeaways

    This use of Amazon PPC as a “hope and pray” method has to end.

    Anyone saying the launch strategy is not viable, is frankly, uneducated.

    How much time are people spending time scrolling endless pages of his or phone to buy something? If they are searching for a product, find it, and it looks good, they’re going to purchase it. I have rarely gone to page 2 on Amazon to buy anything.

    This video will give you insight into why you should ditch Amazon PPC for awhile and how to launch products to search engine (for desktop as well): Launch Logic of Amazon.com(best viewed in full screen, video below as well)

     

    For those of you who are beginners check out my general overview of the Amazon business model: Amazon FBA for Beginners

    Jon Bowser

    Signing Off…

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon Product Launch Amazon SEO How to Make Money on Amazon

    Get Consistent Ecommerce Sales with No Ad Spend (For Dropshippers, Course Creators, Anything eCommerce)

    The Problem

    Anybody who has had trouble selling anything, online and offline, has had a problem finding customers. To make any consistent sales, you have to find people who are in need or are in want of the product. The rule is the same online, and off, you have to drive traffic to make sales. For online, this usually means buying ads on Facebook, Google, Bing, and maybe even Instagram shoutouts.

    But here lies another issue, those people may click just to peer in, but don’t buy, which can be detrimental to those with smaller budgets.

    Every opportunity seeker knows the now classic Shopify + Facebook ads strategy, but you spend a good portion of your budget finding a good product and audience fit if you find one at all. It’s a wheel of spending money to make (or not) money. This fact is the reason I chose to go the Amazon FBA selling route as the “testing” has already been done for me, through the bestseller ranking system. Here’s a link an article where I explain this in much deeper detail.

    Also many platforms like Facebook work on interruptive ad models. People go to Facebook for content rather than to buy things. It’s the same for Google and Bing unless a search has buyer intent, for example, “buy product z” or “Cheap product x,” for the most part they may just be doing research on the product and have not yet made a buying decision.

    The Solution…

    Is to have products on sites where the buyers go, people with their cards in hand. Also the best thing you can do once your product is listed is to turn off your ads…all of them…no Facebook, Google, or Bing ads.

    Here are some of these buyer sites with how much they are trafficked globally:

    Amazon (8th most visited)

    Ebay (27th most visited)

    Flippa (8,541st most visited)

    Udemy (472nd most visited)

    Upwork (433rd most visited)

    Freelancer (1,119 most visited)

    You feel that, that’s your traffic problem solved.

    Social Proof

    Another issue you have when it comes to eCommerce is trust. If people who reach your offer do not trust your site or the product itself you will lose out on the sale. This is why many eCommerce sites, particularly fly-by-night Shopify stores have so much trouble getting sales initially. You will encounter this very same problem on these sites, so when you start, you will have to engineer some social proof.

    Check out this article: Gamified Marketplaces

    For the most part, social proof comes in the form of reviews and ratings, the more you have, the better. You will find especially on Amazon those with the most reviews tend to get the most share of the sales; I will expand on this in the next section.

    Ranking and Keywords

    To benefit from the traffic generated by these sites, you’ll have to rank on these sites “search results pages.” You will find those that rank with the most social proof, especially on Amazon, soak up the most sales, but for the most part everyone on the page is a winner, but the further back you go the more difficult the battle.

    Just look at the difference between these two pages for vitamin c serum:

    Page One:

    Page Two:

    This is one of Amazon’s most popular products, and there is a clear difference in just averages between page one. Almost a 50% drop in the average number of sales per month and reviews. There is a clear correlation there, that is why I feel Amazon is one of the most underrated games in town, but at the same time, this isn’t just Amazon, it’s almost every site.

    It is not all that difficult to rank, the driving factor for most sites is sales. The best way to rank is to target your product’s top-of-mind keywords there are tools like Terapeak or the suggested search terms that pop up on the site’s search box.

    Once you have targeted the keywords, perform a sale (or heavily discount) your service, on the site you want to be sure to have those first few review, so people don’t believe they are getting something sub-par. For more in-depth strategies you should really see the article, I linked above.

    So No Ads Ever? /“Going From Inside Out”

    So no ads ever? No, but once you have sufficient reviews and rank on these sites, you have provided yourself a “profit base.”

    So instead of having to rely on the efficiency of your ad spend, you can use the proceeds to fund business growth. This strategy is perfect for those just getting started in the eCommerce game. Not only that, but you can build everything off of these sites, you can use the profits, reviews, and ratings to get more business. For instance, imagine paying for an Instagram shoutout and the influencer, not only does he or she give your potential customers a coupon code, but also they arrive at a site they trust (Amazon), and 300 reviews are telling them the product is great. It will do wonders for your conversion.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

    How to Promote Amazon Products Without a Website


    You can have complete success on Amazon without having a website.

    Head over to this article for a complete rundown:  Secret to Success on Amazon

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses and Trainings” Page.

    Amazon Product Launch Amazon SEO How to Make Money on Amazon

    Amazon SEO—The Real Deal [Amazon SEO Strategy]

    People will make Amazon SEO (search engine optimization) seem like it is the most advanced thing ever.  They throw around words like A9 algorithm to sound smart and informed on the subject. You will find this kind of attitudes across the Internet when it comes to any issue. But I digress, in this article; I am going to give you the real deal on Amazon SEO.

    “The Tale of the A9 Algorithm” or Any Algorithm Ever

    When it comes to any algorithm on the net whether it be Google, Amazon, or YouTube they all look for key factors.  Every expert on any of these algorithms will always highlight the minutiae of the algorithms to make you feel like they need them but the simple fact of the matter is that all these algorithms serve businesses.

    What do businesses want to give their customers?  The answer to this question is easy … the best products, that’s it. The goal of every business is to give your customers the best product time and time again to keep them coming back.  Every algorithm is structured to deliver those “best products.”

    So how do algorithms tell which products are the best?  It depends on the platform.  Every algorithm has a key metric they use to determine which products are the best.  The key algorithm for Youtube is watch minutes. Google, the most complex, is the most complex but it’s safe to say traffic is its’ key metric.

    So with those two explained, have you guessed Amazon’s key metric? It’s sales.

    It does not matter what technicalities any expert brings up if you are targeting keywords correctly and getting a steady stream of sales; you will rank.

    All About Keywords

    Amazon is the world’s 3rd largest search engine behind Google and Youtube.  Amazon is essentially a game of keywords.

    To see how to correctly do keyword research, see this article: How to do Keyword Research

    Where Keywords are Tracked and the Most Important Places

    This is the core of the article.

    Once you have determined the keywords, you want to target you have to figure out where to put them.  Now there are weights attached to where you put the keywords so pick wisely what keyword will be your “money keyword.”

    The place with the most weight on your Amazon listing is your title.  You will want to put your “money keyword” there.  For the rest of the “weights” see the note at the end of this article.

    Of course, you can put your second-hand keywords in the back office of your Amazon.

     Conclusion

    That’s all there is to it, I wish this article could be longer, but that’s it.   Once your keywords are placed, the next step is to get your listing optimized and then get those sales coming in steadily.

    Want to Learn Secret Places Keywords Are Tracked

    If you would like to learn some secret places keywords are tracked on Amazon look at our note below.

     

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Course Amazon FBA Ebook Amazon FBA Guide Amazon Product Launch

    The Perfect Amazon FBA Guide

    How to Crush it on Amazon Description

     

    Make Money with Amazon

    “How to Crush it on Amazon: A Proven Amazon Course” is a book that teaches you how to sell on Amazon and build a brand while doing so with private label products. Selling on Amazon is perfect for those interested in starting a home-based business. This book is also ideal for those interested in Amazon selling, but just cannot afford the price of high-cost courses and mastermind groups.

    This eBook gives you A to Z how to create a passive income using Amazon FBA. I’ve taken some of the Internet’s best courses and was able to weed out all the fluff. So you’ll know everything the pros do. I spent hours researching and testing every tactic in this book…and good news…they all work!

    This, in addition to Jon Bowser’s coaching, means you cannot lose.

    Too Good to Be True?

    The Amazon Business Model is perfect for what’s considered the “average” Warrior Forum user or Internet Marketer:

    • No Phone Calls
    • No Talking to People (Can Be Run Entirely Email + Skype)
    • Can be Entirely Outsourced
    • No Social Networking
    • No Tricking Small Businesses

    I know what you’re thinking…Everyone’s talking about Amazon, that’s because it’s a gold mine and it will only get bigger!

    Here’s What You Will Learn

    • How and Where to Find the Best Products
    • How to Pack and Ship your Products
    • How to Construct the Perfect Amazon Sales Page
    • How to Construct Ads
    • How to Properly Promote without Overspending

    And Much More…Even a Bonus Section that Includes

    • Productivity Hacks
    • An Initial Reviews Plan
    • How to Differentiate Your Product from the Competition on Amazon

    Already on Amazon?


    This book is widely regarded as the Amazon Bible and the perfect Amazon course for both beginners and the advanced. If you are a seller who just can’t seem to gain traction on your products this book is for you. It will teach you how to promote your product properly without the headaches.

    What Separates It From Other Guides


    What is it that separates this from other guides? For starters, this guide comes with a 24-hour response email service. If you have a question shoot it to the coaching email and you will receive an answer within 24 hours.  Many similar services charge $250-500 for the very same service.  Many authors of guides like these leave students without a helping hand when they have questions outside of the book’s focus or topics that they were unable to cover.

    Amazon is a big subject; there is no possible way to cover it all in a book of any size.  The topic of international shipping alone could have volumes written about it.

    Where to Get it

    Surprisingly, you can find this guide on Amazon, and if you have Kindle Unlimited, you can even read it completely free to you.

    How to Crush it on Amazon

    We know our guide is good, but we are aware some concepts are better expressed visually than in text. So we would like to ask you to take a look below to see our special gift to you.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  J

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch

    Amazon Update on Customer Reviews: Plain and Simple

    In response to the Oct 3, 2006 Community Guidelines Change to Amazon’s Terms of Service regarding Free and Discounted Product.

    Reviews and the New Policy

    This article was made in response to the October 3, 2016 TOS (Terms of Service) update so be assured all the instructions are in line with these requirements, but first a brief overview of what Amazon does not want.

    The email I received that I will be citing from was the third in my customer service (Amazon seller support) exchange about the TOS. I put about 75% of my trust in Amazon’s lower level customer representatives but the last email I received took almost the full 48 hours to get back to me when I usually get my answered within the first 12 hours.

    So, Let’s Start with What…

    Amazon’s new TOS, in regards, to reviews specifically calls out the act of giving customers free or discounted products in exchange for reviews or as payment to solicit a positive review. To put it simply this is what Amazon doesn’t want.

    Now the Why?

    Sellers were gaming the system. Amazon is a customer-centric platform. If Amazon’s customers cannot trust the reviews of products on their platform, then Amazon believes they will stop shopping there.

    Amazon’s initial fix to this was requiring reviewers who received these free or discounted products to state they receive these products free or discounted in turn for a review. The phrase most reviewers used was some form of the phrase:

    “I received this product for free/discounted in exchange for an unbiased review.”

    Due to a number of recent significant launches of product like iPhone 7 cases Amazon’s customers are starting to mistrust reviews that contain “the phrase.” So because of this Amazon has retroactively started deleting reviews on products with this phrase and now with this TOS change. Amazon has decided to not only ban “the phrase” from their reviews but also the act of giving free or discounted product in exchange for reviews.

    As far as what is allowed see this picture below (on the next page):

    You catch that?

    For Amazon, the only thing that matters is that you ask for an objective review, you can’t give free or discounted product in exchange for a positive review or in an attempt to solicit (pay for) a review.

    If you check off these two boxes, the launch strategy is within Amazon’s Terms of Service.

    YOU CAN GIVE A CUSTOMER A DISCOUNT AND ASK FOR AN OBJECTIVE REVIEW AT A LATER TIME, THIS IS ALLOWED.

    This takes care of your launch.

    The real tricky issue is our initial reviews plan.

    Unfortunately, there is more to this issue…

    Before you use the launch strategy in my “Secret to Success on Amazon” strategy, you will want to get some reviews, so participants in your promotion know your product is a good buy.

    In fairness to my students, I can’t go over my strategies to these, but you can become one of my students for free for 30 days just see below.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch Amazon Verified Purchases

    Amazon Verified Purchases and Reviews – The Real Deal

    I have a ton of people messaging me every day saying that the reviews they get from their promotions are coming up as unverified purchased reviews.  The reason reviews are showing up as unverified is a result of the “October 2016 Reviews Update.”

    Amazon Verified Purchase Reviews

    Before the October 2016 Review Update, an Amazon product review would show up with an Amazon Verified Purchase Tag if the reviewer had bought the product on the Amazon platform.

    Verified Purchase tag

    As it stands now, currently if a person receives a discount for more 50% off, the review will not show up as a Verified Purchase Review.  Amazon did this so that people would put stock in their “Verified Purchase Reviews.”

    So what’s the solution here…

    DO NOT PANIC!

    Verified Purchase Reviews, at this point, are just nice to have.  You will find that average customers do not care!  Also, why should they? In the current state of Amazon, they cannot tell if the person got a product at a discount or not.  For all they know, the person who left the review purchased the product elsewhere re-encountered it on Amazon and decided to write a review.

    Most customers only look at the number of reviews.  Reviews are still the most important factor next to the professionalism of your first product and the title.

    The quantity of feedback or social proof still outweighs every factor when it comes to your listing is more important.

    So keep launching and keep pushing for reviews.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put out entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Free Amazon FBA Guide

    Sign-up to get a 150+ page guide on starting an Amazon FBA business.
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