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How to Do Keyword Research for your Amazon Product?

I find many people lack direction when it comes to this topic, so I figure I will run through it.

Find a Product

The first step to keyword research is finding a product to source. You want to keep in mind all your research will go to waste if your product does not meet the requirements in this article: Private Label Products–What to Sell

Keyword Collection Process

This is the most important part of the process.  Here you are going to collect all the keywords that could lead to your product. The first place you will want to is Amazon search suggestions.  You want to start by topping all the “top of mind” phrases you think of when trying to look for the product.  Amazon’s auto-complete will give you long term phrases your “future customers” type to get your product.

Once you have gathered all the keywords, you can there.   Another alternative to this is to go to Amazon’s pay-per-click platform and select a manual campaign Amazon will then give you a list of keywords customers’ type to reach your product.

 

  1. Go to Amazon Seller Central portal
  2. Go to the Advertising tab
  3. Then click “Campaign Manager” in the ‘Advertising’ tab drop-down menu

  1. Click “Create Campaign” it will be a gold button

(If you haven’t already set up a quick listing for your potential product)

  1. Create a Campaign Name, then leave the daily budget on default and the start/end date on default. We won’t be making this campaign live anyway
  2. You then want to select “Manual Targeting” option for your “targeting type.”

7. Then click “Continue to Next Step.”

8. Keep “Ad Group 1” name and then select your product you wish to find keywords for

9. Then under the Heading “select a bid and Provide Keywords” you will find Amazon has populated the suggested keyword box with all the phrases Amazon feels match your product.

  1. Record all the keywords that are relevant. (Sometimes competitor’s keywords and keywords that don’t directly match your product will show up)

Evaluating the Keywords Worth Going For

Amazon only gives you so much space to include keywords. So you can’t optimize your listing for every possible keyword. After all some of these keywords may only be searched a few times a month.

The free tool you are going to use to evaluate which keywords are worth going for is Merchantwords.com. They allow five free searches a day, you can also pay $9 a month for unlimited searches.

The next step is to go to Merchantwords.com you will need a subscription there. You will then put all those keywords you collected in Amazon there.  All the keywords searched more than 10,000 times you want to record and place somewhere safe.  You will want to mark the three ones searched most; these are the keywords you will want somewhere in your listing.  The rest can go into your back office keywords section.

Determine Money Keyword

Now I developed a term for the most searched keyword when it comes to an Amazon product.  This most searched keyword is what I call “the money keyword.” Most likely the product’s base phrase, what it is, is the “money keyword.”  For example, the “money keyword” for “baking mat” is surprise, surprise “baking mat.”

For those who have tougher money keyword’s to determine.  You will have to look at the search result pages of Amazon and use a tool like Junglescout or Unicorn Smasher to determine which page has products that see the most amounts of sales.

For Junglescout all you have to do is look at the average estimated sales metric for each page of those keywords searched the most in your research.  And once you find the money keyword…

That’s It!

It is simple as that. Keyword research is not complicated at all.   For a more in-depth look at how to use this research, you have to join the promotional course I created for you.

Note: Any keyword that is not the money keyword is considered a secondary keyword and you can target those keywords as well to increase your profits.  Alternatively, if you  want to avoid the heaviest of your competitors you could ignore the “money keyword” entirely and focus on the secondary keyword, of course, you will want to check with Junglescout to make sure this strategy will be profitable for you.

See below for more details.

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  J

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon Product Research Amazon Seller Tools Amazon SEO

Junglescout – the Only Product Finding Tool You Need

I know you are looking for an affiliate link, but to put it quite simply this really the only product I can endorse, in full confidence. If I had to pick one tool to use for the Amazon business, it would be between Junglescout and Merchantwords, plain and simple.

Junglescout’s tool gives you the average review count and sales and best of the revenue each page in the SERP. The best part of Junglescout is that is inexpensive compared to what it can do. You only need the lite version of the Google Chrome extension to use it successfully.

Before Junglescout…

Before Junglescout, all you had to rely on to know if a product was a good pick was the bestseller rank and how many reviews most other versions of the same product from other brands had.

Now with Junglescout, you do not have to follow those rules you pick products based on the desired level of revenue you wish to bring in.  Junglescout creates almost a no lose situation.

Here’s an example of Junglescout in use:

How I Assess

This is how I use Junglescout, I have never released this information before, and I am not sure I will keep it on the site, to be honest with you, so if you are reading this now screenshot or save this in a word document.

First of all make sure whatever product you are researching meets the base requirements like being a simple, small product. You can see the rest of the pre-evaluation factors here: Best Private Label Products

After I run Junglescout on the SERP of the most searched keyword for the product, which is usually the product’s root phrase, for instance, the “baking mat.”

1. Write down the number of the lowest review count and it’s sales revenue

2. Write down the number of the highest review count and it’s sales revenue

3. Look at the prices of both the products

4. Determine if the products you are looking at are indeed the same (if it’s Argan oil, is it strictly for hair and the other not, is there is a bottle size difference, is one a 2-pack). Skip to 6. if the same, go to 5., if not.

5. If the products are not essentially the same, find the match for each on the page and run through steps 1-3 again. Usually, you want to pick the one you prefer to continue to number 6.

6. Look at the lowest review count do you feel you can compete, if not, you can end your evaluation there. If you feel you can, go to number 7.

7. If you feel you can reach within 100 of the highest review count competitively, this is a good sign that this is your product.

8.Look at the revenue of the lowest review count, does the revenue sustain your product cost. Look at the price of the product here, is it far below everyone else’s or is it right in line.  If it’s far below, this may be a sign of a product that may head toward the bottom of prices after months of competition.

9. Finally, see if the revenue by the highest review count product is in line with your goals.

The biggest factor here, is making sure the products you pick are in line with your business goals and you can sustain and profit with the product with your level of resources when it comes to sourcing and launching your product.

A Free Alternative

Still not sure you want to take up the investment.  Well, check out this free alternative called Unicorn Smasher.  It gives you all the data points Junglescout does but I just personally feel that Junglescout is slightly more accurate, but that’s just an assumption by me, do not take it as fact.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon SEO How to Make Money on Amazon

Gamified Marketplaces: Cracking Amazon, Ebay, Flippa and Beyond

Introduction

Those who are familiar with my work see me as an Amazon guy. Well today, I hope you see me as the eCommerce guy. I am going to open your eyes to the eCommerce marketplace and why it is easier than ever to not only succeed but to dominate in 2016 and beyond.

The first thing I want you to realize is eCommerce marketplaces give you opportunities to exploit them. They do this by giving you data, for example, search result pages (every commerce site), reviews (every commerce site), bestseller rank (Amazon), sales history, and feedback of sellers (eBay and Amazon), etc. All these pieces of data can be manipulated in your favor. These pieces of data should be used to create conditions for a successful product launch.

The Traffic Problem is Solved…Here’s Your Job

One of the hardest things for any new eCommerce brand is to get traffic and at the same time convert those potential customers. Marketplaces sustain the traffic you need to make continuous sales. The job of you, as the seller, is to prime your product listing(s) so potential buyers see your product, can evaluate if it is what they are looking for, and see your product as the only option to buy. To do this, you must prepare your product before doing any extensive advertising or launching.

Prepping Your Product For Launch

When I mention “launch” in this article, I simply mean marketing your product or advertising your product to a niche community (product hunt, niche forum, magazine ad, YouTube Channel) or even spending advertising dollars yourself with ad platforms (Facebook Ads, Google Adwords, Amazon PPC, etc..) A launch can also be a giveaway or contest to get your product in the hands of potential customers.

There are three steps to follow when it comes to any placing any product on an eCommerce platform.

Step 1: Perfecting Offer Presentation and Search Engine Optimization

Step 2: Positioning (particularly in the keyword search result pages for product offer)

Step 3: Launch or promotion of that product.

All these steps can be utilized to affect your bottom line.

First I’m going to go into what can be done on all platforms. Then I’ll break it down to specifics.

Step 1: Offer Presentation and Search Engine Optimization

Offer Presentation

Be sure that your product offer looks as professional as possible. Make sure your product description covers all the questions a potential customer may have. Additionally, your product photos should be of the best resolution. The stock photos provided by your manufacturer simply will not do.

Search Engine Optimization

The first step to every commerce profile is the SEO or the Search Engine Optimization. The main thing is people need to find your product when they type it into the marketplaces search box. So we use the familiar concept the “keyword” or “keywords” that will describe your product and allow it to be found.

How do you find keywords? Top of mind analysis, the keyword for “Double A battery” is obviously “Double A Battery.” But how are most people typing this phrase in (Two Options: Double A Battery or “AA Battery”) which way is most popular.

Three ways to confirm:

  1. The search box suggestions of the platform

  1. Go to the Internet’s keeper, Google, and use their Adwords tool: Keyword Planner
  2. There are also spy tools you can use, simply search “keyword spy tool [insert marketplace]” to see if they are available for your ecommerce platform.

Once you find the keywords, you will place them in your title or tags.

Note: Put keywords in your description of the product as well. Many people forget this and simply list features.

Steps 2 and 3

 

Positioning (Social Proof)

You can consider these the next steps of offer presentation.

Before the big launch or any promotions, you need social proof for your product. You will need to generate some activity that signals to prospective buyers that your offer is good. On Ebay, this activity sign could be watchers or few sales you have already made with the product. On Amazon, and most other marketplaces, this is signaled by reviews of your product. The most basic rule of sales on any marketplace is the more activity (reviews, sales rank) the higher your conversion rate (percentage of people who land on your listing and purchase vs. those who land and do not purchase).

You want to have some semblance of activity before you start advertising your product to the general niche audience. Skipping this step your product offer will most certainly fall on deaf ears.

The next metric you can manipulate, is “reviews.” In this metric, we will also say ratings (one, two, three stars rating) count as reviews as well. I am going to start by saying; sometimes it is okay to “cheat.” The biggest companies in the world fake tests, hire celebrity doctors, misquote, and hire actors in attempts to prove to you their product is the best. It is okay for the little guy to do this too. The Federal Trade Commission (FTC) is aware of this practice too. Hence the small font you see at the bottom of most commercials with testimonial sequences. It is okay for your reviewers to state I got this because of a contest or I received this product at a discount. You can hire someone to review or ask friends and family.

The Launch

You can also host a contest or giveaway requiring buyers to leave a testimonial or review. There is nothing wrong with doing this. People need to know your product is good; you cannot contact them personally and vouch for your product. The ethics here is in the product you sell; sell high-quality products that actually solve the problems of your customers.

The next metric is sales history; maybe you can manufacture a few sales with friends and family. Due to budget issues for most, this aspect is limited. So you have to perform what is known to the Internet marketing world as a “launch.” You have to present your product to a large number of people, hopefully, a targeted audience. This can be an email list, Facebook Group post, Twitter post, or Instagram shoutout from an influencer (paying them for advertisement is also in the cards). Focus on finding a large number of people who might be interested in what you have to offer.

Now We Move to Specifics

 

Amazon

My favorite is Amazon. This marketplace has been completely cracked. I you haven’t read my breakdown go here, if you’ve read it before I have added some things so please review: https://www.reddit.com/r/Entrepreneur/comments/33ix6y/want_to_buy_an_amazon_course_let_me_save_you_5000/

Ebay

Ebay is a little backwards when it comes to listing optimization as you have to keyword stuff in the title and description of your product or offer. Now you can manipulate Ebay’s search rankings in the same way you can with Amazon. You do this through sales history and Watchcount. Sales history is a little difficult, but watch count is much easier to manufacture. Just go Fiverr’s search bar type in “eBay watchers.”

The in-demand categories it can still be hard to rank. There are sellers selling an iPhone 6 every hour and an iPhone case every two minutes. So with this, you find speed to market is also a shining factor in eCommerce, especially regarding Ebay.

Of course, an excellent Ebay HTML description is also necessary and can be found as a Fiverr gig for that as well.

Flippa

Flippa is weird in that; the focus is centered on seller history rather than offer specifications. Again, in this instance sales, history is difficult to manipulate. Flippa’s search results pages operate much like Ebay and Amazon and are manipulated through offer listing activity. Again, go to Fiverr and type in “Flippa” and look for gigs that say they will increase activity in your listing.

Udemy

Udemy’s Search Result Pages (SERP) is heavily keyword, and activity focused. The best way to bring your course to the top of the SERP is a Free Coupon coupled with a promotion from Fiverr. These combined with a course that measures up to your competition regarding length and perceived value (price), will make you successful in some form. You should put an excellent and detailed description and have your course have something extra added, for mine, I have a textbook and exclusive deals with services I mention within the course.

To the Pessimistic Commenter…

Can marketplaces read this and change to close the loop?

Yes and No. These platforms optimize through search result pages so that you are more likely to buy what returns. How can they determine what you will probably buy? The common thread among all these marketplaces is buyer activity, offers that either received a consistent or a burst of reviews, sales activity, watches, etc. It would be a disservice to themselves and customers to end this activity — optimization because it simply works. The very basics of capitalism the cream will rise to the top through competition those less innovative with inferior product offers or listings, or just lazy in their listing’s promotion will fall to the bottom.

Conclusion

Realize though these sites can be exploited, the responsibility of finding a good product offer relies on you. In terms of physical products, see Watchcount.com or Amazon’s Top 100–2000 BSRs (see Amazon post for in-depth look at finding products: Amazon FBA for Beginners).  For Flippa, you want a good-looking site that can be heavily automated.  Udemy’s most in-demand courses focus on something with the potential for those to earn money like coding, accounting, dropship e-commerce, and solo ads.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon SEO

The “Perfect” Amazon Sales Page

I am going to break down how to have the perfect Amazon sales page. So enough of the introduction, let’s get right into it…

Most Important Things on your Sales Page:

  1. Images
  2. Title
  3. Bullets
  4. Description (special note on this)
  5. Reviews

Images

The images are the absolute most important part of your Amazon Sales Page. The main image will get the click for all your advertisements. The factory photos are what everyone will have. You need to hire your professional photographers to take pictures of your product. Preferably, you want photos showing either your packaging or branded item. This keeps hijackers from listing on your Amazon product in an attempt to steal sales from you.

Ex. Main Image

Note: When creating the main photo image for Amazon be true to what you are offering if you’re selling two mats show two in the main picture. It seems simple, but many sellers get into trouble for this.

  1. Look at the definition presented in the picture it gives potential customers the best view of your product. This is the perfect example of a main image photo (in line with Amazon’s picture rules) that will catch the attention of potential customers

  1. This picture increased my click through rate 10% on FaceBook ads. (Same as first picture) Another Note: If your product pertains to food, make your potential customers hungry

  1. For pictures other than your main image, try adding text to highlight product benefits or features. Make an attempt to sell through the pictures themselves.

Title

Make sure our title stands out from similar products. The goal of the image is to assist your image in getting the click. The title should detail what your product is, a unique feature, the quantity, and whatever special deal or discount you have running at the time (the deal or discount is currently frowned upon by Amazon, but if you can get away with it put it).

Bullets

This should be a review of your product. Name the benefits of using your product, rather than features (like size, this should be in the title or your child listings). How do I review my product? Look at your competition see what good things people say then steal those and place them in your bullets. If a negative theme picks up, it burns at 160 Fahrenheit…” our product solves x…” The last bullet should either be a call- to-action like “Buy it Now” or a customer quote for a quick show of social proof.

Description

The least important part of your Amazon sales page. The idea with this portion of your page is to just sound professional. You want to do your best to list the benefits of your product to the customer rather than features. For example, “…cuts cooking time in half…” rather than “…made with a heat-sensitive polymer…”

Add FAQ (Frequently Asked Questions) to Product Description

A “Frequent Asked Question” section provides reassurance to potential buyers and helps overcome any objections they may have.  There is another “Question and Answer” Section but adding a FAQ to your product description can assist in getting those buyer question out the way when your listing is first activated.

I look at questions posed at other Amazon seller’s Question and Answer section to calculate the most common questions and answer them here the FAQ section.

Reviews

The number of reviews you have on your product will directly affect how many sales you make. It is important you have email follow-up or follow-up call to gather enough reviews to make picking your product a no-brainer for potential customers. What should your target number of reviews be? Look at the lead product that is most similar to yours, and try to gather about one-third reviews over theirs. For example, if the top product has 1,000 reviews aim for about 1,333 reviews before you let up in your aggression of obtaining them.

For more information on how to jack up your reviews with speed, check out this post: Amazon FBA for Beginners

Other Sections to Consider

 

The Truncation

Amazon gives you 111 characters to play with before they cut you off with ellipsis (…)

Therefore to entice buyers to click remember to put your “money back guarantee” or “buy one, get one free’ offer before you are cut off.

 

Coupon Stack

You can increase orders by creating multiple listing coupons. Most people skim over this section because the text is so small.

Just post multiple “25% off” coupons or “buy one, get one free” coupons you want people to see and use these.

<br?>

Customer’s Questions and Answers

Anyone can post a question and anyone can answer. Use this to your advantage.

Have someone ask a question that may increase his or her chances of buying?

Ex. 1

Q: “Is this organic?”

A: “Yes, we also give 10% of our profits to …” (don’t lie, but make your answers awesome)

Ex. 2

Q: “I heard there’s a 25% off coupon?”

A: Yes, the code is XX001

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon Product Launch Amazon SEO How to Make Money on Amazon

Don’t Spend $5000 on an Amazon Course…(Amazon FBA for Beginners)

Today, I’m going to save you $5000 (keep in mind there are many complexities to Amazon you will not run into 99.9% of them). If any of you have Facebook and have any entrepreneurial aspirations, you have seen it. Amazon courses and the prices are starting to become more and more ridiculous. So I’m a going to tell you to push the pause button on buying. These courses promise you the world. They offer “masterminds” cool software, and fancy getaways to Vegas, maybe even Miami. Well, I have made this post to steer you in the right direction and tell you everything you need to succeed in the physical products business.

Upfront Costs

Starting small with $1500 is ideal because you want to test your product before diving head first. Of course, shipping and other fees can put a hankering on this budget it may not be realistic at this point in the game. It is important you start with the least amount of money/inventory possible. Do not be a miser, but do not go overboard when it comes to how much inventory you purchase. Even if you think you have found a great product, anything could happen. Hollywood’s fascinating tales of entrepreneurship simply choose to skip over testing as a part of good business. If something goes wrong, you will need the resources to rebound. So be smart and have intentions of starting small.

Amazon

To profit massively and have free time on your hands, use FBA, Fulfillment by Amazon. Fulfillment by Amazon is a service by which Amazon houses your product and when an order is placed packs and ships it themselves. You will need a Professional Seller account. It is $40.00 bucks a month. Don’t cry; this cost is necessary as there are many benefits to this service.

1. No having to hold product in your house

2. Never having to buy your shipping supplies

3. No daily trips to the post office

4. No matter how many units you sell the cost is always $40 (plus fees from each sale)

5. If your product breaks in transit to the customer Amazon will pay for it

6. If you get a bad review because of poor shipping time or handling of the package Amazon will remove it from your listing.

7. If your product goes missing or breaks at the warehouse Amazon will reimburse

8. Every person that buys your product has the option for Prime shipping (free two-day shipping)

Create a Brand

Deciding on your niche is the first step of any Internet business. Pick a product category you are interested in, or one that you find makes enough money for you to sustain your lifestyle. The top categories on Amazon are Supplements, Health and Beauty, Kitchen and Dining, and Mobile Accessories. There are other categories, but these are the major players. Choose a category with low competition your rise to the top will be quick. Choose a high competition category, and moderate success can still be very profitable. It is best to aim for a mix of both, although it comes down to preference. A creation of multiple brands might become a must for the more lucrative entrepreneur. Two lower competition categories are “Sports and Outdoors” and “Travel”…you are very welcome.

Picking Products

You will find different people have different rules for products. As a person, starting a private label company, there are certain rules you have to abide by. The first goal of product sourcing is to pick product(s) that will save your money and reduce risk.

In order to reduce risk, you want products that are small. Products that are lightweight will reduce shipping costs, saying that, avoid heavier items like Kettle bells (and while we are at a furniture too). You want to avoid products that are too complex, with a lot of moving parts, this rules out electronics like Bluetooth speakers, only do these if you have capital to replace defective units). You want to avoid products that already have popular brand names behind them, or top-of-mind recognition. For instance, when you think batteries you think Duracell, when you think diapers you think Huggies,etc. You want to avoid seasonal items because you want profits coming in all-year round.

It is amazing how many seller stop at the “Pick Your Product” Stage, because they get overwhelmed. The truth is as long as you follow the guidelines above you’re fine. You can be successful with any product as long as you know what elements of your product listing will bring you sales (more on that later in the course)

There are tools that can assist you finding products, but many are overpriced. One, I will suggest is Junglescout. It’s a Google Chrome extension that gives you sales estimates on products, both number of units sold and revenue. So you can make an educated guess how much money a product will give you and make decisions based on any financial goals you have set for yourself.

Note: The first iteration of this article was originally written before tools like Junglescout were created.  Now, it doesn’t really matter what BSR the product is, with an estimate on how much the product actually makes you can makes your sourcing decisions based on this revenue estimate.  This should lead you to a more educated decision to reach your desired financial goals.

Sourcing

Another level of difficulty, but you can make it easier if you know what you’re doing. Two ways to source: You can Google [private label/wholesale/OEM (insert product name here)] -– or — you go to these sites (a couple of tips next to each):

Alibaba.com: When looking at manufacturers use Gold Suppliers with one million in sales. A tip to avoid getting scammed is using Paypal instead of a bank transfer. An extra step toward protection on this site is the trade assurance program.
Aliexpress.com: wholesale marketplace, smaller order quantities, not for long-term purchases.
Dhgate.com: Wholesale marketplace, full OEM services sometimes, free shipping sometimes (free shipping is a huge plus)

WHEN SOURCING PRODUCT ALWAYS ASK FOR SAMPLE, NO EXCEPTIONS

Trust me, save yourself a headache.

Shipping

If you can get free shipping, go for it. Shipping is a lot to fit in here. But it is not complicated at all. Courses try to confuse you, to make you think it ‘s hard, but it is not. The manufacturers you contact will have a lot of experience and can guide you through the process you follow. Want more details you go to: http://www.chinaimportal.com/blog/sea-freight-shipping-from-china-guide/ Customs fees come when shipping products that have a combined value of $2500. If you are shipping by sea, you will need the help of freight forwarder. Google can assist you in finding a good freight forwarding company. Calculate custom charges and shipping cost before it arrives, you do not want any surprises. If you need assistance, talk to a freight forwarder.

FBA Requirements

Make sure you are not shipping more products than you are allowed to have. You will begin with 5000 unit limit unless your product is oversized like a yoga mat (then you are limited to 500). Have your supplier limit any additional instructions or papers on the outside of the boxes your product is shipped in. Amazon provides a shipping label; tell your supplier it should be the largest thing outside the box. Your product should have what is called a UPC; you buy one here: speedybarcodes.com

If this is not present in barcode form on your packaging, you will need stickers applied to the packaging of each item you ship. These are called FNSKU stickers. When creating your shipment within Amazon, they will provide these stickers for you. Sometimes your manufacturer will apply these stickers to each of your products for free, or Amazon can apply them for you for a fee. I usually have my first package from a new supplier shipped to my house first to see if they followed my instructions. After the initial shipment, which should be small, I then ship them off to the assigned FBA warehouse. After correcting the factory, you should be able to have them send your products directly into the FBA warehouses.

Now your Products on Amazon

Three things matter on Amazon, NOTHING ELSE.

PICTURES: Picture quality correlates with sales, this is not a theory this is a fact. Stock photos from your manufacturer are not going to cut it. You need pictures that feature your packaging and cast your product in a professional light. Follow Amazon’s rules regarding pictures like representing the actual quantity you are selling in your main photo. For example, if you are selling your product in packs of two your main photo should have two products.

REVIEWS (RATING): You will need them to get sales. Start with friends and family, if they are not supportive do a giveaway on niche forums and Reddit, get their email address, bug them respectfully until they leave a review.

SALES: You will need them to bump your BSR. This raises you for keywords your product should appear for in Amazon’s search result pages. After about 20 or so reviews from Redditors, friends, and family then go to a…

Launch Service

The “big” secret courses are pushing. You probably heard of Zonblast, great, but extremely overpriced. A cheaper service to get the same exact results: Viral-Launch.com. Follow up with customers who take part in your launch for reviews. You are “buying” reviews and a bump in keyword ranking.

Repeat/Diversify your Bonds

Oh, you’ve gotten some success…selling about 20–30 a day now with no ad dollars spent on your part. Good, pick another product and start again within your brand. Then create a new brand and begin again. Repeat, repeat…diversify your bonds (brands). Anyone can do this… it is easy. I even revealed the “secret”… the launch service.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Launch Amazon SEO How to Make Money on Amazon

The Importance of Factoring in Amazon’s Mobile Site — Why Amazon PPC and Other Gimmicks Won’t Save Your Product

Importance of Amazon’s Mobile Platform

Amazon’s mobile site and app are often neglected by the Amazon private label “gurus” and “podcasters.” Seventy percent of holiday purchases were made on mobile in 2015, up 10% from 2014. It is also found 68.6% of Smartphone users use Amazon’s app [Source: Expanded Ramblings]. These numbers tell you that you will want to optimize for this mobile platform, hence the reason for this article.

The nature of eCommerce is a battle for visibility. The business itself is the struggle for visibility, hence the thousands of ads you see every week.  This is even more relevant when it comes to huge marketplaces like Amazon. Products like Vitamin C Serum have over 100 pages on Amazon; I can assure you those who benefit from the popularity of this product are those on the first and second page of the search result pages (SERP) of Amazon when a customer types “Vitamin C Serum” in the search bar.

Why Traditional Ads Don’t Have Proper ROI

When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. So many of my students think they can get around this by using Amazon Pay Per Click, Google, and Bing ads, then ask why they cannot make a significant profit. I admit for most of these instances, they still have not fully optimized their listings, but even still… they would not see the stream of sales they would like to occur. Those who count on Google and Bing ads, do not realize most who search using those platforms are still in the research phase for his or her product. These particular searches may not lead to a sale, especially not right away. As for Amazon PPC…

Amazon’s Mobile Platform and Amazon PPC

As I stated earlier, “When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. The best way to illustrate this point is to simply pull up Amazon.com on your mobile device, particularly your smartphone.

Check out this screenshot from the SERP (search result page) when viewed on desktop (click the picture to zoom in): http://i.imgur.com/pPXPjTV.png

Desktop search for the term “baking mat.” You will notice here you have 2 Sponsored (PPC ads) at the top in the main search column and a number in the side column as well. The organic search results (non-paid ads) start at “TTLIFE Set of 3.”

As far as the sequence of products it’s the same on mobile: http://i.imgur.com/uUDuGMG.png

You will notice on the mobile site, the sponsored ad placements have been reduced to 1.

And on the app as well: http://i.imgur.com/RK9oinJ.png

In this photo the only one paid ad presented happens to be Amazon’s…

It is not hard to tell the extraneous parts of Amazon’s page are gone. Even the sponsored ads number is reduced to “1.” And in the case of the baking mat, the one shown in the sponsored ad spot is Amazon’s private-label branded baking mat.

How to Overcome these “Difficulties”

If you have not utilized some semblance of a launch strategy, you are in a losing battle when it comes to your Amazon product.

You start by optimizing your listing and regarding mobile; your picture may be the most important thing. You want to start by standing out here. The second thing is reviews, and the last is actually implementing the giveaway that will help you get rank for the keywords most relevant to your product. For a full guide: Click Here

Key Takeaways

This use of Amazon PPC as a “hope and pray” method has to end.

Anyone saying the launch strategy is not viable, is frankly, uneducated.

How much time are people spending time scrolling endless pages of his or phone to buy something? If they are searching for a product, find it, and it looks good, they’re going to purchase it. I have rarely gone to page 2 on Amazon to buy anything.

This video will give you insight into why you should ditch Amazon PPC for awhile and how to launch products to search engine (for desktop as well): Launch Logic of Amazon.com(best viewed in full screen, video below as well)

 

For those of you who are beginners check out my general overview of the Amazon business model: Amazon FBA for Beginners

Jon Bowser

Signing Off…

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon SEO How to Make Money on Amazon

“Why have my Amazon Sales Dropped?” Response

In this article, I’m going to explain why this may occur.

It’s mainly due to two causes.

Amazon’s Product Promotions Strategy and your Conversion Rate

For many small businesses, Amazon is a lifesaver. They help companies save costs that would go into traditional forms of advertising. Promotional methods like email, banner ads, and re-targeting are all taken care of by Amazon. But for Amazon to do these things for your product, you have to meet certain requirements. The primary factor is your listings conversion rate; Amazon cannot spend money on any product. Amazon is a business they can only pay for advertising the products that sell in their very extensive catalog.

Amazon is a business, they so they can only afford (not really) to spend on products that get the sales. SO it is safe to say if your conversion rate isn’t around Amazon’s average of around 8–10%, they will stop sending traffic to your listing using the advertising methods I previously mentioned.

Customers Can No Longer Find your Product

This one is going to sound incredibly simple. It can be broken down with one question “How do customer’s find your product?” They search for it using keywords. If your product does not come up on page one or two for your product’s most popular search terms, it’s likely you will make few if any sale at all. It is likely that your competitors may have done a sales promotion and bumped you off the search results pages (SERPS) that lead to your product. I know some sellers who were bumped to page four and completely lost all access to sales.

Conclusion

I hope that cleared some things up for you!

Now that you know your issues, the next step is to remedy them. Luckily, I’ve already created a blueprint for you here: Success on Amazon.com AKA Launch Logic

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

 

Amazon FBA Guide Amazon Product Research Amazon SEO Private Label Products

Lightbox – new

Many sellers have no direction when it comes to determining keywords. Many podcasters will tell you to waste money using Amazon’s PPC Platform to determine which keywords your product converts best. They neglect to tell you that other factors contribute to the success of these campaigns. When starting a campaign on a new product, it is rare you will receive a positive return on your pay-per-click campaign. In most cases, if you spend enough, you will find which keywords, will get you a click, but it’s rare you’ll turn the customers who do click into a sale. (They may have just been attracted to your product photo…you never know.)

So in this article, I am going to break down some keyword tips mainly, how to find the best keywords for your product, how to evaluate competition for this keyword, and how to develop the best keyword strategy for your products, so you will be able to come into battle or avoid certain competitors.

But before that, let me enlighten you to a bad practice.

One Bad Practice

Do NOT put your competitor’s brand into the back office of your keywords. This will hurt your product’s conversion rate. (This also factors into how much Amazon itself will promote your listing outside of Amazon.) Customers who type a particular brand are looking for that brand; it is unlikely, your most times “new,” listing will change their mind from buying an already established product.

Find Your Keywords

Now to finding the best keywords for your product…

The first step is your top-of-mind keywords. If you were to look for your product what words would you put in the search bar on Amazon?  You want to start there with exactly what your product is whether it is a “baking mat” or an “iPhone case.”

You then want this think of alternatives to this top-of-mind keyword. If you cannot think of any, this is okay too. It’s not the end of the road. The next step is beginning to type these keywords into Amazon’s search bar (see the picture below to get what I mean…) Amazon will then start giving you suggestions; these suggestions are what other sellers are typing in. You can use this to your advantage.

Amazon PPC Platform (Not What You Think)

The next step is you want to go into Amazon’s PPC platform to see a full list of keywords Amazon thinks pertain to your product.

  1. Go to Amazon Seller Central portal
  2. Go to the Advertising tab
  3. Then click “Campaign Manager” in the ‘Advertising’ tab drop-down menu

  1. Click “Create Campaign” it will be a gold button

(If you haven’t already set up a quick listing for your potential product)

  1. Create a Campaign Name, then leave the daily budget on default and the start/end date on default. We won’t be making this campaign live anyway
  2. You then want to select “Manual Targeting” option for your “targeting type”

  1. Then click “Continue to Next Step”
  2. Keep “Ad Group 1” name and then select your product you wish to find keywords for

  1. Then under the Heading “select a bid and Provide Keywords” you will find Amazon has populated the suggested keyword box with all the phrases Amazon feels match your product.

Amazon’s keywords suggestions

  1. Record all the keywords that are relevant. (Sometimes competitors keywords and keywords that don’t directly match your product will show up)

Evaluating the Keywords Worth Going For

Amazon only gives you so much space to include keywords. So you cannot optimize your listing for every possible keyword. After all, some of these keywords may only be searched a few times a month.

The free tool you are going to use to evaluate which keywords are worth going for is Merchantwords.com. They allow five free searches a day, you can also pay $9 a month for unlimited searches.

The next step is to input keywords you found in the previous step into Merchantwords and see which keywords have the most searches. You want to pay special attention to those keywords with more than 10,000 searches a month.

Evaluating Keywords You Want to Compete For/Determining Your Strategy

Now that you have identified the keywords with significant search volume, next you will want to determine the keywords you will actually target. This brings in many factors, but the main factor should be the competitors you will face off with, should you rank for the keyword. Learn how to determine who you will be in direct competition with after ranking by clicking the article below.

Now type the keyword(s) you want to evaluate and examine the completion on the search result pages (SERPS) for each keyword. You will want to evaluate the competition on page one and two as they are your actual competition.

Just see page one of Amazon SERP for keyword “baking mat” below (click to zoom in):

If the competition for the keyword is too steep,  for example, if everyone on page one has between 750–1000+ reviews, and your product is brand new, you may want to avoid that keyword for now.  You will want to wait until your review count is higher (reviews matter on Amazon, this is the reason many Amazon PPC campaigns flat out fail, there’s not enough social proof on new products.)

You may want to strike out the keywords where the competition is too steep to focus on less competitive keyword terms. Ranking among these less competitive products may give your product the boost necessary for real success. Once your product can compete with higher competition keywords, you can re-optimize to take them on.

Call to Action

Regarding keyword tips, these are necessary for your success.

You can now find keywords and optimize to your competitive level.

However, just putting keywords in your listing won’t necessarily help you rank.

For that check out this guide: Success on Amazon AKA Launch Logic

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon Product Launch Amazon SEO How to Make Money on Amazon

Get Consistent Ecommerce Sales with No Ad Spend (For Dropshippers, Course Creators, Anything eCommerce)

The Problem

Anybody who has had trouble selling anything, online and offline, has had a problem finding customers. To make any consistent sales, you have to find people who are in need or are in want of the product. The rule is the same online, and off, you have to drive traffic to make sales. For online, this usually means buying ads on Facebook, Google, Bing, and maybe even Instagram shoutouts.

But here lies another issue, those people may click just to peer in, but don’t buy, which can be detrimental to those with smaller budgets.

Every opportunity seeker knows the now classic Shopify + Facebook ads strategy, but you spend a good portion of your budget finding a good product and audience fit if you find one at all. It’s a wheel of spending money to make (or not) money. This fact is the reason I chose to go the Amazon FBA selling route as the “testing” has already been done for me, through the bestseller ranking system. Here’s a link an article where I explain this in much deeper detail.

Also many platforms like Facebook work on interruptive ad models. People go to Facebook for content rather than to buy things. It’s the same for Google and Bing unless a search has buyer intent, for example, “buy product z” or “Cheap product x,” for the most part they may just be doing research on the product and have not yet made a buying decision.

The Solution…

Is to have products on sites where the buyers go, people with their cards in hand. Also the best thing you can do once your product is listed is to turn off your ads…all of them…no Facebook, Google, or Bing ads.

Here are some of these buyer sites with how much they are trafficked globally:

Amazon (8th most visited)

Ebay (27th most visited)

Flippa (8,541st most visited)

Udemy (472nd most visited)

Upwork (433rd most visited)

Freelancer (1,119 most visited)

You feel that, that’s your traffic problem solved.

Social Proof

Another issue you have when it comes to eCommerce is trust. If people who reach your offer do not trust your site or the product itself you will lose out on the sale. This is why many eCommerce sites, particularly fly-by-night Shopify stores have so much trouble getting sales initially. You will encounter this very same problem on these sites, so when you start, you will have to engineer some social proof.

Check out this article: Gamified Marketplaces

For the most part, social proof comes in the form of reviews and ratings, the more you have, the better. You will find especially on Amazon those with the most reviews tend to get the most share of the sales; I will expand on this in the next section.

Ranking and Keywords

To benefit from the traffic generated by these sites, you’ll have to rank on these sites “search results pages.” You will find those that rank with the most social proof, especially on Amazon, soak up the most sales, but for the most part everyone on the page is a winner, but the further back you go the more difficult the battle.

Just look at the difference between these two pages for vitamin c serum:

Page One:

Page Two:

This is one of Amazon’s most popular products, and there is a clear difference in just averages between page one. Almost a 50% drop in the average number of sales per month and reviews. There is a clear correlation there, that is why I feel Amazon is one of the most underrated games in town, but at the same time, this isn’t just Amazon, it’s almost every site.

It is not all that difficult to rank, the driving factor for most sites is sales. The best way to rank is to target your product’s top-of-mind keywords there are tools like Terapeak or the suggested search terms that pop up on the site’s search box.

Once you have targeted the keywords, perform a sale (or heavily discount) your service, on the site you want to be sure to have those first few review, so people don’t believe they are getting something sub-par. For more in-depth strategies you should really see the article, I linked above.

So No Ads Ever? /“Going From Inside Out”

So no ads ever? No, but once you have sufficient reviews and rank on these sites, you have provided yourself a “profit base.”

So instead of having to rely on the efficiency of your ad spend, you can use the proceeds to fund business growth. This strategy is perfect for those just getting started in the eCommerce game. Not only that, but you can build everything off of these sites, you can use the profits, reviews, and ratings to get more business. For instance, imagine paying for an Instagram shoutout and the influencer, not only does he or she give your potential customers a coupon code, but also they arrive at a site they trust (Amazon), and 300 reviews are telling them the product is great. It will do wonders for your conversion.

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon Product Launch Amazon SEO How to Make Money on Amazon

Amazon SEO—The Real Deal [Amazon SEO Strategy]

People will make Amazon SEO (search engine optimization) seem like it is the most advanced thing ever.  They throw around words like A9 algorithm to sound smart and informed on the subject. You will find this kind of attitudes across the Internet when it comes to any issue. But I digress, in this article; I am going to give you the real deal on Amazon SEO.

“The Tale of the A9 Algorithm” or Any Algorithm Ever

When it comes to any algorithm on the net whether it be Google, Amazon, or YouTube they all look for key factors.  Every expert on any of these algorithms will always highlight the minutiae of the algorithms to make you feel like they need them but the simple fact of the matter is that all these algorithms serve businesses.

What do businesses want to give their customers?  The answer to this question is easy … the best products, that’s it. The goal of every business is to give your customers the best product time and time again to keep them coming back.  Every algorithm is structured to deliver those “best products.”

So how do algorithms tell which products are the best?  It depends on the platform.  Every algorithm has a key metric they use to determine which products are the best.  The key algorithm for Youtube is watch minutes. Google, the most complex, is the most complex but it’s safe to say traffic is its’ key metric.

So with those two explained, have you guessed Amazon’s key metric? It’s sales.

It does not matter what technicalities any expert brings up if you are targeting keywords correctly and getting a steady stream of sales; you will rank.

All About Keywords

Amazon is the world’s 3rd largest search engine behind Google and Youtube.  Amazon is essentially a game of keywords.

To see how to correctly do keyword research, see this article: How to do Keyword Research

Where Keywords are Tracked and the Most Important Places

This is the core of the article.

Once you have determined the keywords, you want to target you have to figure out where to put them.  Now there are weights attached to where you put the keywords so pick wisely what keyword will be your “money keyword.”

The place with the most weight on your Amazon listing is your title.  You will want to put your “money keyword” there.  For the rest of the “weights” see the note at the end of this article.

Of course, you can put your second-hand keywords in the back office of your Amazon.

 Conclusion

That’s all there is to it, I wish this article could be longer, but that’s it.   Once your keywords are placed, the next step is to get your listing optimized and then get those sales coming in steadily.

Want to Learn Secret Places Keywords Are Tracked

If you would like to learn some secret places keywords are tracked on Amazon look at our note below.

 

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

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