Browsing Category

How to Make Money on Amazon

Amazon Product Launch How to Make Money on Amazon

The Secret to Success on Amazon

Selling on Amazon has been a big trend the past two years. According to Webretailer.com despite the burst in interest, the number of sellers on the platform has remained at a constant of 2 million active sellers. Why is this? The answer is simply people start run into some resistance and then quit.

The Resistance, Why Sellers Quit

Most sellers start the journey extremely optimistic with a distorted view of how competition is on Amazon. They think simply picking a product in the Top 100, promoting it to a few friends, and turning on Facebook ads will turn them into overnight sensations. After all, this is what they were told would happen after all the instructional Youtube videos, Udemy courses, and books. This is not the case.

ONLY PUTTING AN “IN DEMAND” PRODUCT ON AMAZON WILL NOT LEAD TO SUCCESS.

The Secret To Success on Amazon

The secret to success on Amazon is one word, TRAFFIC.

The more opportunities potential customers have to see your product the higher your chance to make sales. Don’t get confused this is only the first part of the equation. If you start putting up banner ads, Google ads, Facebook ads and directing them to your brand new product, you will get the same results you have been getting most likely one sale, every 5–6 days if you are lucky.

The Correct Traffic Source

If you want the highest conversion on your product page, the right traffic source to use is Amazon.

Most forget Amazon itself is a search engine. Who is more likely to buy the person who is actively looking for baking mats on a website (Amazon) that you can buy them on or the person that randomly liked a “baking” page on Amazon on a random Thursday when they were bored.

The first is Amazon does all the heavy lifting for you. Once Amazon sees your product as a profitable part of its catalog it will begin to promote your product through re-targeted ads, email marketing, and “Customers Also Bought…” ads.

The second principle is that Amazon is a keyword-based platform much like Google. If you have your product target the keywords (this can be done both in the title and the back-end keyword section) that generate sales this will give you significant leverage when it comes to organic sales. Of course, where your product is located in the keyword results is tied to how many sales it garners as well.

The SERPS (Search Result Pages)

You will find on Amazon using a tool like the Junglescout app, which estimates revenue of products that appear on Amazon’s search result pages, the higher the number of the search result page, the less money products that are present on the page make.

Check it out using the term baking mat.

Here’s Page One….

Page Two.

And Page Three….

How Do I Rank? Use Keyword Rank Strategy…

It is critical you use the correct keywords when listing your product. Amazon is a search-based platform. This means Amazon serves product search results in the order they are most relevant to the keyword searched (similar to Google).

  • Product Relevance to keyword (listed in title, back office keyword terms, reviews)
  • Conversions upon being pulled through the specific keyword
  • Number of sales through both the relevant and related keywords
  • Note: The reason you use a launch service (to be covered later) is to increase all these factors so when people search your product’s keywords it show up.

    Keyword Targeting and MerchantWords.com

    Amazon gives you several places to target keywords. This includes your title, a back-end keyword section, and your bullet points. (If you’d like to know some secret places Amazon tracks keywords, see the note at the end of this post.)

    You want to make sure you target all the keywords profitable to your product. The goal of targeting these keywords is to bring in traffic that will lead to sales.

    Use Merchant Words and Amazon’s search suggestions to determine your “main” and “secondary keywords” for your product. Merchantwords.com a site where you can get estimates of how many times a keyword is searched a month.

     

    Check that out baking mat is searched 264,000 a month. Imagine being on the first page of the search results for this keyword. This means every month you would have 264,000 opportunities to make a sale.

    Focusing on your main keyword is a priority because the “most searched” (popular) keyword on the Amazon platform for your product gives you more opportunities to garner the sale, as you see above. You can easily determine this most popular keyword also called the “money keyword” using MerchantWords.

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily. When you reach page 1 on Amazon’s search result pages for this profitable keyword, begin focusing on secondary keywords that could bring in even more sales.

    Always continue testing keywords for your product. You should even attempt to remove certain keywords that may not be bringing in the best traffic for your product to make sales from.

    See this article to determine several other ways to find the most profitable keywords: How to Do Keyword Research for Your Amazon Product

    Ranking On Page One

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily.”

    I hope that sentence caught your eye because it should sound harder than it is. Now, your next question should be “How do I get to the 1st page of the search results? The answer to this is in my highly controversial post (hint: SuperUrl*)

    Basically a “Super URL” is designed to make it seem as if a customer searched the term you want to show up on page 1 or 2 for the keyword. Some say Super Urls are against Amazon’s Terms of Service. This is INCORRECT.

    Amazon cracks down on false reviews and sellers trying to game the system by hiring agents or freelancers to place fake orders in efforts to raise their rankings in the SERPs.

    Get more information on the Super URL and the use of Launch Services click here: Amazon FBA for Beginners

    To properly utilize a “Super URL” you will need the help of a launch service. A Launch Service gives your product away at a discount to a group of buyers who through their own will (and the law of reciprocity) leave reviews and boost your sales and ranking through purchasing your product. Some trusted sites you can use are Viral-Launch.com and Zonblast.com.

    *Note/Update on Super URLs: Some sellers are reporting that “Super URLs” are currently ineffective, but this has no bearing on the strategy. Target your keywords and get sales, you will rank. How effective Super URLs are, does not matter.

    How Do I Keep My Rank? The Product Listing Page

    When potential customers search using keywords that lead to your product, they have to choose your product over the others that appear. A critical part of keeping your rank once you achieve it, is to continue making sales consistently, beating out your other competitors on the page.

    Here are the elements that will help you draw the sale and rank consistently for your keyword.

    1. Product Title: can drive a massive amount of traffic from Amazon because it is the primary source for keywords

    2. Product Images: have to be high quality, and stand out to SELL your product — DRAW ATTENTION

    3. Well-written Product Description: learn to write sales copy, focus on benefits of the user and differentiate your product and others

    4. Reviews: from your first customers to get social proof your product is worth the dollars; the more social proof (reviews) the better.

    A Little Secret about Product Detail Page

    Most Amazon Sellers are incredibly lazy! Do your best to get the best quality pictures and spend time on your listing. Make your bullet points and description aid in the selling of your product.

    For more detail go here: Amazon FBA for Beginners

    Amazon PPC: Keywords

    You can usurp organic rank results by using Amazon’s PPC platform. But, where you rank in the organic search will lead to higher conversions than PPC when it comes to impressions (number of times your product is given to potential buyers on their computer screen). Do not look at Amazon PPC as a savior to your product it is simply a traffic source, not a magic sales generator.

    Amazon PPC can help raise keyword ranking if you find you continuously convert well for one or two keywords. Do not depend on it to take you to page 1 though. I admit though Amazon’s Pay-Per-Click platform is a helpful tool for determining which “secondary keywords” will lead you to the most sales.

    Now I’ll Leave You with Some Tips…

    1. Make sure the launch as a giveaway service uses “Super Urls”* in some form, reviews will not help you unless future customers can see your product.
    2. No mobile accessories or supplements unless you have a lot of resources to back them.


    This is only part of the solution; you can get this entire lecture for ABSOLUTELY FREE, I repeat absolutely free…

    Rather See this Concept in Action?

    Want to see this article in video format? See the video below…

    ————————

    A note from Crushing Azon: We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works. For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t). 🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Course Amazon FBA Ebook Amazon FBA Guide How to Make Money on Amazon

    Money You Need to Start Selling on Amazon?

    Introduction

    This question comes up so often; I had to write an article about it.  The reason answers vary on this issue is due to many factors.  You have people who are trying to sell expensive courses and want to ease you in with lower start-up costs, and you have individuals who have invested different amounts into the Amazon FBA business and gotten different results.

    I will tell you my general recommendation at the end of this article, but I also want to give you some insight.

    The amount of money largely depends on the product and what level of competition you feel you can handle.  It comes down to wanting to go up against other small businesses, think iPhone repair shops versus going against the big guys like Microsoft or Coke.  Do you have the resources to battle giants (the Giants on Amazon aren’t that big) or do you want to go against other small businesses?

    You also need to keep in mind the rewards that come with each type of competition come at different levels as well.

    Let’s Look at Some Real Examples

    Let’s looks at one of the popular products on “argan oil.”

    Junglescout results

    If you have no idea how sales work on Amazon when it comes to what products people generally choose, look at this article: Secret to Success on Amazon

    Now if you take a quick look at the search result page, you will see your competition is quite stiff.  I count 16 products with over 1,000 reviews.   The winner when it comes to reviews has over 5,000.  Now the one’s with lower review counts are doing well, but we have to keep in mind they may be part of fledgling brand lines and are pickups by those familiar with the brand on other platforms or past purchases.

    The fact here is to see your investment pay off you are going to have to unload a lot of product just to rank on the page, never mind the reviews, which will have to be the result of any more product sold.

    Argan oil at 2 oz. can cost up as much as $4.00 a bottle to source, purchasing 500 units would cost upwards of 2,000 plus shipping, and that’s before adding packaging or launching.

    Let’s look at something a lot less popular…a titanium whistle.

    titanium junglescout

    The average review count on the page is already a big difference.    The average review count on this page is just 59.   But you can already see the cost of picking such an unpopular product.  The top selling product sits at half the review count, but due to product design or brand name at just 63 reviews it sells about 4,000 a month.  A drop in the bucket compared to the $100,000 a month product in the argan oil SERP page.

    Strangely, the cost of titanium whistle from a manufacturer can be at 4 or more.  But I have seen some that cost 0.99 with the right manufacturer.  So your cost for an order of 500 (I would not order that many on the first go around, as that could be a four month supply depending on fast you could get your reviews up) could range between $500 and $2,000.

    Do you see why the money you need to start on Amazon fluctuates so much from person to person?

    The factors that come into play vary.

    1. Product Competition
    2. Product Price
    3. Ease of access to product

    These are just three factors that play a part in how much you need to invest.

    My Recommendation

    The bare minimum I suggest is $1500 but the more money on hand the easier it is to be successful.  If you wanted to be extra careful, you could put my recommendation up to $3,000.  The thing about an Amazon FBA business is the higher amount of resources you have to spend the easier your climb to the top will be.

    ————————
    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

    Amazon Sales Rank—What it Really Means…

    Introduction

    Amazon Sales Rank or Amazon Bestseller Rank has always been the most overrated feature of Amazon. There were even many services created for the specific purpose of boosting your bestseller rank. Inexperienced sellers thought this sudden boost of bestseller rank would lead to more organic sales down the line.

    Instead, they got what they ordered, a temporary boost in bestseller rank, found the product went right back to the rank it was before they enlisted the help of the service. The sellers received these disappointing results due to their misinterpretation of exactly what bestseller ranking was.

    The Definition of Amazon Bestseller Rank/Amazon Sales Rank

    Amazon ranks products according to sales for each major product category like “Electronics” and “Home and Kitchen.” Amazon also ranks products in subcategories within these major categories. For instance within the “Home and Kitchen” category, “Bakeware” is also ranked.

    Amazon then breaks these subcategories down further into product-type categories or types. For instance, a product category with “bakeware” is “baking tools.” You would think it would stop there, but most likely there is product category ranking as well.

    This is usually the product name, for instance, within the “baking tools” product-type category there is the product category, “baking mats.” So, if you are selling any product on Amazon, you can check the rankings and determine if you are the number one bestselling and who your closest competitors are.

    Let’s narrow are our topic however to just the bestseller rank for the major categories like “Electronics” and “Home and Kitchen” because these ranks are what most services were referring to. But you should also recognize that all bestseller ranks from the major categories (Electronics and Home and Kitchen) to the product category (keyboards and baking mats).

    What new sellers don’t understand is that bestseller rank is not static. It is a metric based on “relativity.” The relation of how many products you have sold compared to the other products in your category.

    Here’s an example of what I mean. Let’s say all the products in the “Home and Kitchen” Section stopped selling for 4 hours on Amazon.(Amazon resets its bestselling ranking system every 3-4 hours or so) Then, suddenly your brand of baking mat (that you just threw up on Amazon a week ago that has ten reviews) sells exactly 1 unit, guess what, you are now the number 1 selling product in Amazon’s Home and Kitchen category.

    Now let’s say all the products on Amazon started selling, as usual, your new ten review-count baking mat’s bestseller rank will fall back to where it was before “Amazon’s mysterious sales gap.”

    The Truth of Amazon Bestseller Rank

    In the grand scheme of things, it doesn’t matter 99% of the time. The real factor that matters when it comes to getting sales on Amazon organically is ranking for the keywords customer’s use to search for your product and optimizing your listing through several factors.

    You can learn more about how to do that free for 30 days at Skillshare (http://skl.sh/2nSevaF) or see this article: Secret to Success on Amazon

    The Only Bestseller Rank that Matters

    I promised myself to have an honesty hour for every article. I cannot completely say that Amazon sales rank does not matter at all for one reason. There is one rank that matters, but not for the reason you think…

    The only rank that matters is number one. It is not because you have the number 1 rank but the result of becoming number one. The bestseller tag you receive under your listing title. This tiny tag increases the conversion metric for any product that holds it, which adds a nice sales boost, sometimes to upwards of 10%.

    Bestseller Tag

    Conclusion

    That’s the real deal on Amazon Sales Rank, now stop using those rank boosting services, they do not help.  You want sales to go up, work on optimizing your listing and ranking for keywords.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

     

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon SEO How to Make Money on Amazon

    Gamified Marketplaces: Cracking Amazon, Ebay, Flippa and Beyond

    Introduction

    Those who are familiar with my work see me as an Amazon guy. Well today, I hope you see me as the eCommerce guy. I am going to open your eyes to the eCommerce marketplace and why it is easier than ever to not only succeed but to dominate in 2016 and beyond.

    The first thing I want you to realize is eCommerce marketplaces give you opportunities to exploit them. They do this by giving you data, for example, search result pages (every commerce site), reviews (every commerce site), bestseller rank (Amazon), sales history, and feedback of sellers (eBay and Amazon), etc. All these pieces of data can be manipulated in your favor. These pieces of data should be used to create conditions for a successful product launch.

    The Traffic Problem is Solved…Here’s Your Job

    One of the hardest things for any new eCommerce brand is to get traffic and at the same time convert those potential customers. Marketplaces sustain the traffic you need to make continuous sales. The job of you, as the seller, is to prime your product listing(s) so potential buyers see your product, can evaluate if it is what they are looking for, and see your product as the only option to buy. To do this, you must prepare your product before doing any extensive advertising or launching.

    Prepping Your Product For Launch

    When I mention “launch” in this article, I simply mean marketing your product or advertising your product to a niche community (product hunt, niche forum, magazine ad, YouTube Channel) or even spending advertising dollars yourself with ad platforms (Facebook Ads, Google Adwords, Amazon PPC, etc..) A launch can also be a giveaway or contest to get your product in the hands of potential customers.

    There are three steps to follow when it comes to any placing any product on an eCommerce platform.

    Step 1: Perfecting Offer Presentation and Search Engine Optimization

    Step 2: Positioning (particularly in the keyword search result pages for product offer)

    Step 3: Launch or promotion of that product.

    All these steps can be utilized to affect your bottom line.

    First I’m going to go into what can be done on all platforms. Then I’ll break it down to specifics.

    Step 1: Offer Presentation and Search Engine Optimization

    Offer Presentation

    Be sure that your product offer looks as professional as possible. Make sure your product description covers all the questions a potential customer may have. Additionally, your product photos should be of the best resolution. The stock photos provided by your manufacturer simply will not do.

    Search Engine Optimization

    The first step to every commerce profile is the SEO or the Search Engine Optimization. The main thing is people need to find your product when they type it into the marketplaces search box. So we use the familiar concept the “keyword” or “keywords” that will describe your product and allow it to be found.

    How do you find keywords? Top of mind analysis, the keyword for “Double A battery” is obviously “Double A Battery.” But how are most people typing this phrase in (Two Options: Double A Battery or “AA Battery”) which way is most popular.

    Three ways to confirm:

    1. The search box suggestions of the platform

    1. Go to the Internet’s keeper, Google, and use their Adwords tool: Keyword Planner
    2. There are also spy tools you can use, simply search “keyword spy tool [insert marketplace]” to see if they are available for your ecommerce platform.

    Once you find the keywords, you will place them in your title or tags.

    Note: Put keywords in your description of the product as well. Many people forget this and simply list features.

    Steps 2 and 3

     

    Positioning (Social Proof)

    You can consider these the next steps of offer presentation.

    Before the big launch or any promotions, you need social proof for your product. You will need to generate some activity that signals to prospective buyers that your offer is good. On Ebay, this activity sign could be watchers or few sales you have already made with the product. On Amazon, and most other marketplaces, this is signaled by reviews of your product. The most basic rule of sales on any marketplace is the more activity (reviews, sales rank) the higher your conversion rate (percentage of people who land on your listing and purchase vs. those who land and do not purchase).

    You want to have some semblance of activity before you start advertising your product to the general niche audience. Skipping this step your product offer will most certainly fall on deaf ears.

    The next metric you can manipulate, is “reviews.” In this metric, we will also say ratings (one, two, three stars rating) count as reviews as well. I am going to start by saying; sometimes it is okay to “cheat.” The biggest companies in the world fake tests, hire celebrity doctors, misquote, and hire actors in attempts to prove to you their product is the best. It is okay for the little guy to do this too. The Federal Trade Commission (FTC) is aware of this practice too. Hence the small font you see at the bottom of most commercials with testimonial sequences. It is okay for your reviewers to state I got this because of a contest or I received this product at a discount. You can hire someone to review or ask friends and family.

    The Launch

    You can also host a contest or giveaway requiring buyers to leave a testimonial or review. There is nothing wrong with doing this. People need to know your product is good; you cannot contact them personally and vouch for your product. The ethics here is in the product you sell; sell high-quality products that actually solve the problems of your customers.

    The next metric is sales history; maybe you can manufacture a few sales with friends and family. Due to budget issues for most, this aspect is limited. So you have to perform what is known to the Internet marketing world as a “launch.” You have to present your product to a large number of people, hopefully, a targeted audience. This can be an email list, Facebook Group post, Twitter post, or Instagram shoutout from an influencer (paying them for advertisement is also in the cards). Focus on finding a large number of people who might be interested in what you have to offer.

    Now We Move to Specifics

     

    Amazon

    My favorite is Amazon. This marketplace has been completely cracked. I you haven’t read my breakdown go here, if you’ve read it before I have added some things so please review: https://www.reddit.com/r/Entrepreneur/comments/33ix6y/want_to_buy_an_amazon_course_let_me_save_you_5000/

    Ebay

    Ebay is a little backwards when it comes to listing optimization as you have to keyword stuff in the title and description of your product or offer. Now you can manipulate Ebay’s search rankings in the same way you can with Amazon. You do this through sales history and Watchcount. Sales history is a little difficult, but watch count is much easier to manufacture. Just go Fiverr’s search bar type in “eBay watchers.”

    The in-demand categories it can still be hard to rank. There are sellers selling an iPhone 6 every hour and an iPhone case every two minutes. So with this, you find speed to market is also a shining factor in eCommerce, especially regarding Ebay.

    Of course, an excellent Ebay HTML description is also necessary and can be found as a Fiverr gig for that as well.

    Flippa

    Flippa is weird in that; the focus is centered on seller history rather than offer specifications. Again, in this instance sales, history is difficult to manipulate. Flippa’s search results pages operate much like Ebay and Amazon and are manipulated through offer listing activity. Again, go to Fiverr and type in “Flippa” and look for gigs that say they will increase activity in your listing.

    Udemy

    Udemy’s Search Result Pages (SERP) is heavily keyword, and activity focused. The best way to bring your course to the top of the SERP is a Free Coupon coupled with a promotion from Fiverr. These combined with a course that measures up to your competition regarding length and perceived value (price), will make you successful in some form. You should put an excellent and detailed description and have your course have something extra added, for mine, I have a textbook and exclusive deals with services I mention within the course.

    To the Pessimistic Commenter…

    Can marketplaces read this and change to close the loop?

    Yes and No. These platforms optimize through search result pages so that you are more likely to buy what returns. How can they determine what you will probably buy? The common thread among all these marketplaces is buyer activity, offers that either received a consistent or a burst of reviews, sales activity, watches, etc. It would be a disservice to themselves and customers to end this activity — optimization because it simply works. The very basics of capitalism the cream will rise to the top through competition those less innovative with inferior product offers or listings, or just lazy in their listing’s promotion will fall to the bottom.

    Conclusion

    Realize though these sites can be exploited, the responsibility of finding a good product offer relies on you. In terms of physical products, see Watchcount.com or Amazon’s Top 100–2000 BSRs (see Amazon post for in-depth look at finding products: Amazon FBA for Beginners).  For Flippa, you want a good-looking site that can be heavily automated.  Udemy’s most in-demand courses focus on something with the potential for those to earn money like coding, accounting, dropship e-commerce, and solo ads.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon Product Launch Amazon SEO How to Make Money on Amazon

    Don’t Spend $5000 on an Amazon Course…(Amazon FBA for Beginners)

    Today, I’m going to save you $5000 (keep in mind there are many complexities to Amazon you will not run into 99.9% of them). If any of you have Facebook and have any entrepreneurial aspirations, you have seen it. Amazon courses and the prices are starting to become more and more ridiculous. So I’m a going to tell you to push the pause button on buying. These courses promise you the world. They offer “masterminds” cool software, and fancy getaways to Vegas, maybe even Miami. Well, I have made this post to steer you in the right direction and tell you everything you need to succeed in the physical products business.

    Upfront Costs

    Starting small with $1500 is ideal because you want to test your product before diving head first. Of course, shipping and other fees can put a hankering on this budget it may not be realistic at this point in the game. It is important you start with the least amount of money/inventory possible. Do not be a miser, but do not go overboard when it comes to how much inventory you purchase. Even if you think you have found a great product, anything could happen. Hollywood’s fascinating tales of entrepreneurship simply choose to skip over testing as a part of good business. If something goes wrong, you will need the resources to rebound. So be smart and have intentions of starting small.

    Amazon

    To profit massively and have free time on your hands, use FBA, Fulfillment by Amazon. Fulfillment by Amazon is a service by which Amazon houses your product and when an order is placed packs and ships it themselves. You will need a Professional Seller account. It is $40.00 bucks a month. Don’t cry; this cost is necessary as there are many benefits to this service.

    1. No having to hold product in your house

    2. Never having to buy your shipping supplies

    3. No daily trips to the post office

    4. No matter how many units you sell the cost is always $40 (plus fees from each sale)

    5. If your product breaks in transit to the customer Amazon will pay for it

    6. If you get a bad review because of poor shipping time or handling of the package Amazon will remove it from your listing.

    7. If your product goes missing or breaks at the warehouse Amazon will reimburse

    8. Every person that buys your product has the option for Prime shipping (free two-day shipping)

    Create a Brand

    Deciding on your niche is the first step of any Internet business. Pick a product category you are interested in, or one that you find makes enough money for you to sustain your lifestyle. The top categories on Amazon are Supplements, Health and Beauty, Kitchen and Dining, and Mobile Accessories. There are other categories, but these are the major players. Choose a category with low competition your rise to the top will be quick. Choose a high competition category, and moderate success can still be very profitable. It is best to aim for a mix of both, although it comes down to preference. A creation of multiple brands might become a must for the more lucrative entrepreneur. Two lower competition categories are “Sports and Outdoors” and “Travel”…you are very welcome.

    Picking Products

    You will find different people have different rules for products. As a person, starting a private label company, there are certain rules you have to abide by. The first goal of product sourcing is to pick product(s) that will save your money and reduce risk.

    In order to reduce risk, you want products that are small. Products that are lightweight will reduce shipping costs, saying that, avoid heavier items like Kettle bells (and while we are at a furniture too). You want to avoid products that are too complex, with a lot of moving parts, this rules out electronics like Bluetooth speakers, only do these if you have capital to replace defective units). You want to avoid products that already have popular brand names behind them, or top-of-mind recognition. For instance, when you think batteries you think Duracell, when you think diapers you think Huggies,etc. You want to avoid seasonal items because you want profits coming in all-year round.

    It is amazing how many seller stop at the “Pick Your Product” Stage, because they get overwhelmed. The truth is as long as you follow the guidelines above you’re fine. You can be successful with any product as long as you know what elements of your product listing will bring you sales (more on that later in the course)

    There are tools that can assist you finding products, but many are overpriced. One, I will suggest is Junglescout. It’s a Google Chrome extension that gives you sales estimates on products, both number of units sold and revenue. So you can make an educated guess how much money a product will give you and make decisions based on any financial goals you have set for yourself.

    Note: The first iteration of this article was originally written before tools like Junglescout were created.  Now, it doesn’t really matter what BSR the product is, with an estimate on how much the product actually makes you can makes your sourcing decisions based on this revenue estimate.  This should lead you to a more educated decision to reach your desired financial goals.

    Sourcing

    Another level of difficulty, but you can make it easier if you know what you’re doing. Two ways to source: You can Google [private label/wholesale/OEM (insert product name here)] -– or — you go to these sites (a couple of tips next to each):

    Alibaba.com: When looking at manufacturers use Gold Suppliers with one million in sales. A tip to avoid getting scammed is using Paypal instead of a bank transfer. An extra step toward protection on this site is the trade assurance program.
    Aliexpress.com: wholesale marketplace, smaller order quantities, not for long-term purchases.
    Dhgate.com: Wholesale marketplace, full OEM services sometimes, free shipping sometimes (free shipping is a huge plus)

    WHEN SOURCING PRODUCT ALWAYS ASK FOR SAMPLE, NO EXCEPTIONS

    Trust me, save yourself a headache.

    Shipping

    If you can get free shipping, go for it. Shipping is a lot to fit in here. But it is not complicated at all. Courses try to confuse you, to make you think it ‘s hard, but it is not. The manufacturers you contact will have a lot of experience and can guide you through the process you follow. Want more details you go to: http://www.chinaimportal.com/blog/sea-freight-shipping-from-china-guide/ Customs fees come when shipping products that have a combined value of $2500. If you are shipping by sea, you will need the help of freight forwarder. Google can assist you in finding a good freight forwarding company. Calculate custom charges and shipping cost before it arrives, you do not want any surprises. If you need assistance, talk to a freight forwarder.

    FBA Requirements

    Make sure you are not shipping more products than you are allowed to have. You will begin with 5000 unit limit unless your product is oversized like a yoga mat (then you are limited to 500). Have your supplier limit any additional instructions or papers on the outside of the boxes your product is shipped in. Amazon provides a shipping label; tell your supplier it should be the largest thing outside the box. Your product should have what is called a UPC; you buy one here: speedybarcodes.com

    If this is not present in barcode form on your packaging, you will need stickers applied to the packaging of each item you ship. These are called FNSKU stickers. When creating your shipment within Amazon, they will provide these stickers for you. Sometimes your manufacturer will apply these stickers to each of your products for free, or Amazon can apply them for you for a fee. I usually have my first package from a new supplier shipped to my house first to see if they followed my instructions. After the initial shipment, which should be small, I then ship them off to the assigned FBA warehouse. After correcting the factory, you should be able to have them send your products directly into the FBA warehouses.

    Now your Products on Amazon

    Three things matter on Amazon, NOTHING ELSE.

    PICTURES: Picture quality correlates with sales, this is not a theory this is a fact. Stock photos from your manufacturer are not going to cut it. You need pictures that feature your packaging and cast your product in a professional light. Follow Amazon’s rules regarding pictures like representing the actual quantity you are selling in your main photo. For example, if you are selling your product in packs of two your main photo should have two products.

    REVIEWS (RATING): You will need them to get sales. Start with friends and family, if they are not supportive do a giveaway on niche forums and Reddit, get their email address, bug them respectfully until they leave a review.

    SALES: You will need them to bump your BSR. This raises you for keywords your product should appear for in Amazon’s search result pages. After about 20 or so reviews from Redditors, friends, and family then go to a…

    Launch Service

    The “big” secret courses are pushing. You probably heard of Zonblast, great, but extremely overpriced. A cheaper service to get the same exact results: Viral-Launch.com. Follow up with customers who take part in your launch for reviews. You are “buying” reviews and a bump in keyword ranking.

    Repeat/Diversify your Bonds

    Oh, you’ve gotten some success…selling about 20–30 a day now with no ad dollars spent on your part. Good, pick another product and start again within your brand. Then create a new brand and begin again. Repeat, repeat…diversify your bonds (brands). Anyone can do this… it is easy. I even revealed the “secret”… the launch service.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch Amazon SEO How to Make Money on Amazon

    The Importance of Factoring in Amazon’s Mobile Site — Why Amazon PPC and Other Gimmicks Won’t Save Your Product

    Importance of Amazon’s Mobile Platform

    Amazon’s mobile site and app are often neglected by the Amazon private label “gurus” and “podcasters.” Seventy percent of holiday purchases were made on mobile in 2015, up 10% from 2014. It is also found 68.6% of Smartphone users use Amazon’s app [Source: Expanded Ramblings]. These numbers tell you that you will want to optimize for this mobile platform, hence the reason for this article.

    The nature of eCommerce is a battle for visibility. The business itself is the struggle for visibility, hence the thousands of ads you see every week.  This is even more relevant when it comes to huge marketplaces like Amazon. Products like Vitamin C Serum have over 100 pages on Amazon; I can assure you those who benefit from the popularity of this product are those on the first and second page of the search result pages (SERP) of Amazon when a customer types “Vitamin C Serum” in the search bar.

    Why Traditional Ads Don’t Have Proper ROI

    When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. So many of my students think they can get around this by using Amazon Pay Per Click, Google, and Bing ads, then ask why they cannot make a significant profit. I admit for most of these instances, they still have not fully optimized their listings, but even still… they would not see the stream of sales they would like to occur. Those who count on Google and Bing ads, do not realize most who search using those platforms are still in the research phase for his or her product. These particular searches may not lead to a sale, especially not right away. As for Amazon PPC…

    Amazon’s Mobile Platform and Amazon PPC

    As I stated earlier, “When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. The best way to illustrate this point is to simply pull up Amazon.com on your mobile device, particularly your smartphone.

    Check out this screenshot from the SERP (search result page) when viewed on desktop (click the picture to zoom in): http://i.imgur.com/pPXPjTV.png

    Desktop search for the term “baking mat.” You will notice here you have 2 Sponsored (PPC ads) at the top in the main search column and a number in the side column as well. The organic search results (non-paid ads) start at “TTLIFE Set of 3.”

    As far as the sequence of products it’s the same on mobile: http://i.imgur.com/uUDuGMG.png

    You will notice on the mobile site, the sponsored ad placements have been reduced to 1.

    And on the app as well: http://i.imgur.com/RK9oinJ.png

    In this photo the only one paid ad presented happens to be Amazon’s…

    It is not hard to tell the extraneous parts of Amazon’s page are gone. Even the sponsored ads number is reduced to “1.” And in the case of the baking mat, the one shown in the sponsored ad spot is Amazon’s private-label branded baking mat.

    How to Overcome these “Difficulties”

    If you have not utilized some semblance of a launch strategy, you are in a losing battle when it comes to your Amazon product.

    You start by optimizing your listing and regarding mobile; your picture may be the most important thing. You want to start by standing out here. The second thing is reviews, and the last is actually implementing the giveaway that will help you get rank for the keywords most relevant to your product. For a full guide: Click Here

    Key Takeaways

    This use of Amazon PPC as a “hope and pray” method has to end.

    Anyone saying the launch strategy is not viable, is frankly, uneducated.

    How much time are people spending time scrolling endless pages of his or phone to buy something? If they are searching for a product, find it, and it looks good, they’re going to purchase it. I have rarely gone to page 2 on Amazon to buy anything.

    This video will give you insight into why you should ditch Amazon PPC for awhile and how to launch products to search engine (for desktop as well): Launch Logic of Amazon.com(best viewed in full screen, video below as well)

     

    For those of you who are beginners check out my general overview of the Amazon business model: Amazon FBA for Beginners

    Jon Bowser

    Signing Off…

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Research How to Make Money on Amazon

    What Most Podcasters and Gurus Get Wrong About Amazon FBA

    Many people are over-complicating Amazon. Do not let countless articles, podcasts, and webinars confuse you. Honestly, if I had a podcast, it would be one episode. This is going to sound crazy but when it comes to Amazon only two factors matter.

    That’s right, only two factors determine your product’s success on Amazon everything else is optional.

    2 Factors Determine your Success

    Amazon comes down to two factors you hack these two factors, and you have a winning product this course /article teaches you what they are and how to hack for maximum results with what I call launch logic.

    These two factors will also allow you to determine the level of competition you will face with your product. You will be able to determine how fast you will get organic sales, how much money you will have to spend before you even source a product. It’s like seeing the matrix for the very first time.  If you would like to know these two factors I reveal them in this article: Success on Amazon.com AKA Launch Logic

    BSR: Best Seller Rank

    Gurus and podcasters talk about it all day. Services offered to help give you a boost! Let me tell you BSR doesn’t matter as much as they make it out. BSR only represents how much a product is selling in relation to other products at a particular time. So, yeah these services can give you a boost, but if you haven’t hacked the two factors I spoke about earlier, your product’s BSR will snap right back to where it started.

    Testing

    All these guys seem cool telling you to buy something generic o Aliexpress, set up Amazon pay-per-click service, see if you get sales. If you do the product is a winner, and you can spend more money on it.

    You could go through that process, but 9.9 times out of ten you have wasted your time and money. Amazon is the world’s biggest library of products, a database; this means the testing is already done for you. Just go back to that BSR those podcasters love telling you about, while it is only a measure of sales a product has had in relation to others at a given time, it is an accurate measure of demand for a product. A product can reach a certain level of BSR if customers don’t want it. The BSR is all you need to determine if a product is worthy to source or not. If a BSR for all versions of a product is low (1–4000), then you know that many people want it. If the BSR for any product is below 4,000, you know this product is a safe bet.

    Amazon Pay-Per-Click Platform

    This is the biggest topic students ask me. Podcasters, gurus, and experts treat PPC like a sales machine.” Just put up a product, throw some keywords in, and watch the sales come in.” Any experienced seller will tell you this simply isn’t the case, I’ve had students burn 100’s of dollars and get frustrated as to why it is not working as so-and-so said. The issue isn’t that PPC is flawed, it’s not your keywords, or how much you bid… It comes back to those two factors that determine your success, one in particular. If you do not hack that factor, PPC’s not going to work for you.

    Bonus: Amazon Arbitrage and Textbook Trade-in

    Let me first state Amazon arbitrage and textbook trade-in are an excellent way to make money ON THE SIDE. If you want a business an asset, you can pass on or sell a private label brand is the way to go.

    It’s far easier to create a product once then having to keep searching for discounted product you can resell. Think of Coke, the very same product more or less for over ten years. Take a chance and truly invest in yourself by building a brand.

    Conclusion

    Now if you want to learn those two factors, want to get BSR and make it stick, stop guessing when it comes to competition level, and want Amazon PPC check out this article: Success on Amazon.com AKA Launch Logic

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon SEO How to Make Money on Amazon

    “Why have my Amazon Sales Dropped?” Response

    In this article, I’m going to explain why this may occur.

    It’s mainly due to two causes.

    Amazon’s Product Promotions Strategy and your Conversion Rate

    For many small businesses, Amazon is a lifesaver. They help companies save costs that would go into traditional forms of advertising. Promotional methods like email, banner ads, and re-targeting are all taken care of by Amazon. But for Amazon to do these things for your product, you have to meet certain requirements. The primary factor is your listings conversion rate; Amazon cannot spend money on any product. Amazon is a business they can only pay for advertising the products that sell in their very extensive catalog.

    Amazon is a business, they so they can only afford (not really) to spend on products that get the sales. SO it is safe to say if your conversion rate isn’t around Amazon’s average of around 8–10%, they will stop sending traffic to your listing using the advertising methods I previously mentioned.

    Customers Can No Longer Find your Product

    This one is going to sound incredibly simple. It can be broken down with one question “How do customer’s find your product?” They search for it using keywords. If your product does not come up on page one or two for your product’s most popular search terms, it’s likely you will make few if any sale at all. It is likely that your competitors may have done a sales promotion and bumped you off the search results pages (SERPS) that lead to your product. I know some sellers who were bumped to page four and completely lost all access to sales.

    Conclusion

    I hope that cleared some things up for you!

    Now that you know your issues, the next step is to remedy them. Luckily, I’ve already created a blueprint for you here: Success on Amazon.com AKA Launch Logic

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

     

    Amazon Product Launch Amazon SEO How to Make Money on Amazon

    Get Consistent Ecommerce Sales with No Ad Spend (For Dropshippers, Course Creators, Anything eCommerce)

    The Problem

    Anybody who has had trouble selling anything, online and offline, has had a problem finding customers. To make any consistent sales, you have to find people who are in need or are in want of the product. The rule is the same online, and off, you have to drive traffic to make sales. For online, this usually means buying ads on Facebook, Google, Bing, and maybe even Instagram shoutouts.

    But here lies another issue, those people may click just to peer in, but don’t buy, which can be detrimental to those with smaller budgets.

    Every opportunity seeker knows the now classic Shopify + Facebook ads strategy, but you spend a good portion of your budget finding a good product and audience fit if you find one at all. It’s a wheel of spending money to make (or not) money. This fact is the reason I chose to go the Amazon FBA selling route as the “testing” has already been done for me, through the bestseller ranking system. Here’s a link an article where I explain this in much deeper detail.

    Also many platforms like Facebook work on interruptive ad models. People go to Facebook for content rather than to buy things. It’s the same for Google and Bing unless a search has buyer intent, for example, “buy product z” or “Cheap product x,” for the most part they may just be doing research on the product and have not yet made a buying decision.

    The Solution…

    Is to have products on sites where the buyers go, people with their cards in hand. Also the best thing you can do once your product is listed is to turn off your ads…all of them…no Facebook, Google, or Bing ads.

    Here are some of these buyer sites with how much they are trafficked globally:

    Amazon (8th most visited)

    Ebay (27th most visited)

    Flippa (8,541st most visited)

    Udemy (472nd most visited)

    Upwork (433rd most visited)

    Freelancer (1,119 most visited)

    You feel that, that’s your traffic problem solved.

    Social Proof

    Another issue you have when it comes to eCommerce is trust. If people who reach your offer do not trust your site or the product itself you will lose out on the sale. This is why many eCommerce sites, particularly fly-by-night Shopify stores have so much trouble getting sales initially. You will encounter this very same problem on these sites, so when you start, you will have to engineer some social proof.

    Check out this article: Gamified Marketplaces

    For the most part, social proof comes in the form of reviews and ratings, the more you have, the better. You will find especially on Amazon those with the most reviews tend to get the most share of the sales; I will expand on this in the next section.

    Ranking and Keywords

    To benefit from the traffic generated by these sites, you’ll have to rank on these sites “search results pages.” You will find those that rank with the most social proof, especially on Amazon, soak up the most sales, but for the most part everyone on the page is a winner, but the further back you go the more difficult the battle.

    Just look at the difference between these two pages for vitamin c serum:

    Page One:

    Page Two:

    This is one of Amazon’s most popular products, and there is a clear difference in just averages between page one. Almost a 50% drop in the average number of sales per month and reviews. There is a clear correlation there, that is why I feel Amazon is one of the most underrated games in town, but at the same time, this isn’t just Amazon, it’s almost every site.

    It is not all that difficult to rank, the driving factor for most sites is sales. The best way to rank is to target your product’s top-of-mind keywords there are tools like Terapeak or the suggested search terms that pop up on the site’s search box.

    Once you have targeted the keywords, perform a sale (or heavily discount) your service, on the site you want to be sure to have those first few review, so people don’t believe they are getting something sub-par. For more in-depth strategies you should really see the article, I linked above.

    So No Ads Ever? /“Going From Inside Out”

    So no ads ever? No, but once you have sufficient reviews and rank on these sites, you have provided yourself a “profit base.”

    So instead of having to rely on the efficiency of your ad spend, you can use the proceeds to fund business growth. This strategy is perfect for those just getting started in the eCommerce game. Not only that, but you can build everything off of these sites, you can use the profits, reviews, and ratings to get more business. For instance, imagine paying for an Instagram shoutout and the influencer, not only does he or she give your potential customers a coupon code, but also they arrive at a site they trust (Amazon), and 300 reviews are telling them the product is great. It will do wonders for your conversion.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

    How to Promote Amazon Products Without a Website


    You can have complete success on Amazon without having a website.

    Head over to this article for a complete rundown:  Secret to Success on Amazon

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses and Trainings” Page.

    Free Amazon FBA Guide

    Sign-up to get a 150+ page guide on starting an Amazon FBA business.
    SUBSCRIBE!
    Give it a try, you can unsubscribe anytime.