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Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

Amazon Sales Rank—What it Really Means…

Introduction

Amazon Sales Rank or Amazon Bestseller Rank has always been the most overrated feature of Amazon. There were even many services created for the specific purpose of boosting your bestseller rank. Inexperienced sellers thought this sudden boost of bestseller rank would lead to more organic sales down the line.

Instead, they got what they ordered, a temporary boost in bestseller rank, found the product went right back to the rank it was before they enlisted the help of the service. The sellers received these disappointing results due to their misinterpretation of exactly what bestseller ranking was.

The Definition of Amazon Bestseller Rank/Amazon Sales Rank

Amazon ranks products according to sales for each major product category like “Electronics” and “Home and Kitchen.” Amazon also ranks products in subcategories within these major categories. For instance within the “Home and Kitchen” category, “Bakeware” is also ranked.

Amazon then breaks these subcategories down further into product-type categories or types. For instance, a product category with “bakeware” is “baking tools.” You would think it would stop there, but most likely there is product category ranking as well.

This is usually the product name, for instance, within the “baking tools” product-type category there is the product category, “baking mats.” So, if you are selling any product on Amazon, you can check the rankings and determine if you are the number one bestselling and who your closest competitors are.

Let’s narrow are our topic however to just the bestseller rank for the major categories like “Electronics” and “Home and Kitchen” because these ranks are what most services were referring to. But you should also recognize that all bestseller ranks from the major categories (Electronics and Home and Kitchen) to the product category (keyboards and baking mats).

What new sellers don’t understand is that bestseller rank is not static. It is a metric based on “relativity.” The relation of how many products you have sold compared to the other products in your category.

Here’s an example of what I mean. Let’s say all the products in the “Home and Kitchen” Section stopped selling for 4 hours on Amazon.(Amazon resets its bestselling ranking system every 3-4 hours or so) Then, suddenly your brand of baking mat (that you just threw up on Amazon a week ago that has ten reviews) sells exactly 1 unit, guess what, you are now the number 1 selling product in Amazon’s Home and Kitchen category.

Now let’s say all the products on Amazon started selling, as usual, your new ten review-count baking mat’s bestseller rank will fall back to where it was before “Amazon’s mysterious sales gap.”

The Truth of Amazon Bestseller Rank

In the grand scheme of things, it doesn’t matter 99% of the time. The real factor that matters when it comes to getting sales on Amazon organically is ranking for the keywords customer’s use to search for your product and optimizing your listing through several factors.

You can learn more about how to do that free for 30 days at Skillshare (http://skl.sh/2nSevaF) or see this article: Secret to Success on Amazon

The Only Bestseller Rank that Matters

I promised myself to have an honesty hour for every article. I cannot completely say that Amazon sales rank does not matter at all for one reason. There is one rank that matters, but not for the reason you think…

The only rank that matters is number one. It is not because you have the number 1 rank but the result of becoming number one. The bestseller tag you receive under your listing title. This tiny tag increases the conversion metric for any product that holds it, which adds a nice sales boost, sometimes to upwards of 10%.

Bestseller Tag

Conclusion

That’s the real deal on Amazon Sales Rank, now stop using those rank boosting services, they do not help.  You want sales to go up, work on optimizing your listing and ranking for keywords.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

 

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research Private Label Products

Dangerous Products (Dropship and Private Label No-No’s)

I see a lot of posts of confused entrepreneurs either confused on what to sell or just plain heading into the wrong direction when it comes to picking a product.

Dangerous Products You Never Want to Pick

Stay away from products that rely heavily on brand names (Swiffer)

You cannot compete with brands with a significant presence. They catch the customer’s eye every time. These brands also have 1000s of reviews. Do not private label a Cola, in efforts to try to beat Coca-Cola, trust me it will not workout.

My general rule is to avoid products that already have a top of mind presence. For instance, I wouldn’t source batteries because Duracell comes to mind. I wouldn’t source the “cola” because Coca-cola comes to mind.

Heavy items (kettle balls)

You want to alleviate shipping costs as much as possible. This is not really a dropship no-no as much as an FBA or warehousing no-no. Yes, when it comes to traditional dropshipping the customer would pay this cost. But if you are warehousing your own product or sending it to FBA that cost is coming out of your pocket, so you will want to avoid it, especially, if these items are coming from China.

Seasonal items (Christmas ornaments, small Christmas trees)

You want products to sell all year long. You do not want a business based on the season. You want what is called evergreen products for consistent cash flow.

Large Items (Furniture)

This one is similar to the heavy items in regards to shipping. This also is a problem with storage. Particularly in Amazon FBA, items as large as yoga mats will restrict you to 500 starting out. You want to higher sales velocity on these items as well. Traditionally, larger items are more expensive, and this leads to a slower sales volume.

For Aspiring Entrepreneurs Who Do Not Know What to Sell…

The hardest thing for aspiring entrepreneurs to wrap their heads around is what to sell. They either do not know how to find what to sell or are overwhelmed with the options.

The biggest factor holding them back is the inability to pull the trigger to make a decision. Sellers want to avoid a loss at all costs whether this is monetary, time, or reputation. This risk aversion puts them in a state where they feel they have to pick the “perfect product.”

The thing is…

Your Product DOES NOT Have to be Perfect…It’s all about Marketing.

Marketing is all about choosing your sales channel and your method to get traffic. What’s a sales channel? This could be Amazon or a Shopify website. This is anywhere you can take money for your product.

The next step is choosing how to draw traffic to this sales channel. Will you use affiliates, Pay per click services (Google ads, Facebook ads), contests on social media, or use of influencers like bloggers or just those with huge social media followings. You can win by doing just one of these really well. Some blogs cover each in detail.

Bonus: Marketing in Marketplaces

Traffic for your product can be taken care of with marketplaces like Amazon, Etsy, and Buy.com. Buyers come to this sites looking for products to purchase with the card in hand giving higher conversion in the long run than with PPC campaigns. The key to winning is to outdo your competitors on the very same marketplace. You have to stand out as a competitor; you want the best-looking listing. This means better or more quality reviews and photos. You can compete by having a better main image try creating a digital rendering of your photo to make it stand out; this will produce a better quality image than your competition. You can find someone who can digitally render your product photos at Upwork.com or Fiverr.com.

A wrote guide to this in particular to Amazon here: Amazon FBA for Beginners

Think about the potential of reorders and cross-sells and think about creating a brand, not just a one-off product.

You have to understand giving your customers more than one option takes stress off having to pick one perfect product. If they decide not to purchase your main product maybe they will pick a cheaper product that you offer. This cheaper product can work as a cross-sell or up-sell.

In regards, to reorders this goes along with consumables like beauty products (creams and lotions), supplemental products (Vitamin B12 and fish oil), food (coffee). The new entrepreneurial trend is subscriptions and this model works well with all the types of products I listed above. This gives you consistency in your revenue making them a bit more predictable.

Do Not Misunderstand…

You still want to set some parameters for yourself. For instance, for dropshippers you want small products that you can easily ship (for more info: Amazon for Beginners

You also may not want a long sales process, so real estate may not be your business model. We live in a unique time where you can design your life. You can also design your business as well. It’s possible to have a 7-figure business with only you and your spouse as employees.

So investigate business models and determine exactly what you are willing to do in your business.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research Amazon SEO Private Label Products

Lightbox – new

Many sellers have no direction when it comes to determining keywords. Many podcasters will tell you to waste money using Amazon’s PPC Platform to determine which keywords your product converts best. They neglect to tell you that other factors contribute to the success of these campaigns. When starting a campaign on a new product, it is rare you will receive a positive return on your pay-per-click campaign. In most cases, if you spend enough, you will find which keywords, will get you a click, but it’s rare you’ll turn the customers who do click into a sale. (They may have just been attracted to your product photo…you never know.)

So in this article, I am going to break down some keyword tips mainly, how to find the best keywords for your product, how to evaluate competition for this keyword, and how to develop the best keyword strategy for your products, so you will be able to come into battle or avoid certain competitors.

But before that, let me enlighten you to a bad practice.

One Bad Practice

Do NOT put your competitor’s brand into the back office of your keywords. This will hurt your product’s conversion rate. (This also factors into how much Amazon itself will promote your listing outside of Amazon.) Customers who type a particular brand are looking for that brand; it is unlikely, your most times “new,” listing will change their mind from buying an already established product.

Find Your Keywords

Now to finding the best keywords for your product…

The first step is your top-of-mind keywords. If you were to look for your product what words would you put in the search bar on Amazon?  You want to start there with exactly what your product is whether it is a “baking mat” or an “iPhone case.”

You then want this think of alternatives to this top-of-mind keyword. If you cannot think of any, this is okay too. It’s not the end of the road. The next step is beginning to type these keywords into Amazon’s search bar (see the picture below to get what I mean…) Amazon will then start giving you suggestions; these suggestions are what other sellers are typing in. You can use this to your advantage.

Amazon PPC Platform (Not What You Think)

The next step is you want to go into Amazon’s PPC platform to see a full list of keywords Amazon thinks pertain to your product.

  1. Go to Amazon Seller Central portal
  2. Go to the Advertising tab
  3. Then click “Campaign Manager” in the ‘Advertising’ tab drop-down menu

  1. Click “Create Campaign” it will be a gold button

(If you haven’t already set up a quick listing for your potential product)

  1. Create a Campaign Name, then leave the daily budget on default and the start/end date on default. We won’t be making this campaign live anyway
  2. You then want to select “Manual Targeting” option for your “targeting type”

  1. Then click “Continue to Next Step”
  2. Keep “Ad Group 1” name and then select your product you wish to find keywords for

  1. Then under the Heading “select a bid and Provide Keywords” you will find Amazon has populated the suggested keyword box with all the phrases Amazon feels match your product.

Amazon’s keywords suggestions

  1. Record all the keywords that are relevant. (Sometimes competitors keywords and keywords that don’t directly match your product will show up)

Evaluating the Keywords Worth Going For

Amazon only gives you so much space to include keywords. So you cannot optimize your listing for every possible keyword. After all, some of these keywords may only be searched a few times a month.

The free tool you are going to use to evaluate which keywords are worth going for is Merchantwords.com. They allow five free searches a day, you can also pay $9 a month for unlimited searches.

The next step is to input keywords you found in the previous step into Merchantwords and see which keywords have the most searches. You want to pay special attention to those keywords with more than 10,000 searches a month.

Evaluating Keywords You Want to Compete For/Determining Your Strategy

Now that you have identified the keywords with significant search volume, next you will want to determine the keywords you will actually target. This brings in many factors, but the main factor should be the competitors you will face off with, should you rank for the keyword. Learn how to determine who you will be in direct competition with after ranking by clicking the article below.

Now type the keyword(s) you want to evaluate and examine the completion on the search result pages (SERPS) for each keyword. You will want to evaluate the competition on page one and two as they are your actual competition.

Just see page one of Amazon SERP for keyword “baking mat” below (click to zoom in):

If the competition for the keyword is too steep,  for example, if everyone on page one has between 750–1000+ reviews, and your product is brand new, you may want to avoid that keyword for now.  You will want to wait until your review count is higher (reviews matter on Amazon, this is the reason many Amazon PPC campaigns flat out fail, there’s not enough social proof on new products.)

You may want to strike out the keywords where the competition is too steep to focus on less competitive keyword terms. Ranking among these less competitive products may give your product the boost necessary for real success. Once your product can compete with higher competition keywords, you can re-optimize to take them on.

Call to Action

Regarding keyword tips, these are necessary for your success.

You can now find keywords and optimize to your competitive level.

However, just putting keywords in your listing won’t necessarily help you rank.

For that check out this guide: Success on Amazon AKA Launch Logic

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

How to Promote Amazon Products Without a Website


You can have complete success on Amazon without having a website.

Head over to this article for a complete rundown:  Secret to Success on Amazon

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses and Trainings” Page.

Amazon FBA Guide Amazon Product Research Amazon Seller Tools Private Label Products

Amazon Seller Tools You’ll Want to Invest In [Amazon Selling Tools]

Amazon Seller Tools You’ll Want to Invest In  [Amazon Selling Tools]

When it comes to Amazon seller tools, many are overhyped or overpromise.

In this article, I will run down all the product types of Amazon seller tools, and at the end, I will give you my recommendation on which you actually need and the degree to which you need them.

Product Types

Product Finder

These tools offer to help you find the best opportunities on the platform.   For signing up with these services you sometimes may find that they will send you lists by email of good product opportunities.  These tools generally work by scouring the Amazon site based on your parameters you may only want to view products in the top 2000 of Home and Kitchen with fewer than 200 reviews.  This software will probe and find and present these products to you.

Some examples of this are: Amasuite and AMZshark

A subcategory of these product finder tools is what you could call SERP (search result page) evaluators.  These tools begin their work after you entered in a search request on Amazon. When you land on the search result page, you then activate the evaluator, usually a Chrome extension, and it will give you the estimated sales revenue, reviews, and various stats about every product that is on the page.

Some examples of these are: Junglescout and Unicorn Smasher

Keyword Trackers

Keyword trackers usually act as web applications, meaning you have to log in to the site to use the service.  Keyword trackers also require you pay monthly in most instances.  Keyword trackers function by letting you know your where your product ranks for each keyword you decide to track within the search result pages.  This function is helpful because you can figure it out if promotions have actually helped (or maybe hurt) your brands standing on the Amazon platform.

One of the benefits of keyword trackers is that you cannot only track your keywords but those of your competitors on some services.

Some examples of Keyword trackers are: AMZ tracker and AMZShark

Listing Monitors

A listing monitor alerts you to things that are happening to your listing whether they are in real-time or daily is up to you.

If your listing has been hi-jacked (a person selling a product on your listing without your consent), if you receive a good or bad review, or if your product has been pulled/suppressed on the site these products usually notify you by email or by text message. Listing monitors are helpful if you have multiple listings and need some help keeping track of what is happening on the platform.

Some examples of listing monitors are: Bindwise and ListingEagle

Feedback System

Feedback systems send automated email messages to your customers.  These emails can either have a customer service angle, like alerting the customer their product has been shipped or if they have an issue with the product, or strictly a “I need your review” angle.  These feedback systems generally promise an increase in reviews.  More times than not their actual influence in your review count will usually be minimal if it shows at all.

Some examples are: Feedbackz and FeedbackGenius

My Recommendations

Now, what you have all been waiting for my recommendations!

The only product type I highly recommend you have starting out is the SERP Evaluator. You need to know what amount of revenue to expect from an optimized product. You are running in blind sourcing a product you have no idea what the ROI could be.

As far as the actual product evaluators, you can invest in them if you want but I don’t recommend them. Frankly, the products you pull using these types of product finders could all be duds.  These products aren’t able to calculate people who may be launching you would need to still be able to analyze the product.  If you are looking for product with few reviews you could quickly look at the Movers and Shakers section or Amazon’s latest experiment the “New and Interesting” section.

Keyword trackers are nice to have when you have multiple products or are looking to expand your keyword strategy, but starting off they are mostly unnecessary.  Most times your product only needs to rank for two sometimes three keywords to the bulk of sales it will receive naturally if the listing is optimized.

Listing Monitors are not necessary, but they can become a good investment if you have multiple brands or an extensive product catalog.  I wouldn’t invest in one until you are at least four products in on Amazon.

Feedback systems I have been on record saying to never invest in these kinds of products.  I have, however, changed my stance on this subject. I am a stronger believer that all follow-up should be done manually to keep you involved in your business and on your toes. It makes sure you don’t treat Amazon as a passive income, you want to interact with your customers on some level as a business owner and here is where you do it on Amazon. I do understand at a certain sales level it does become overwhelming and you may to invest in some help in the form of a feedback system and at that point that’s completely fine.   But as I stated earlier many of these feedback systems usually say they will improve your rate of review collection, and you simply can’t take that to heart.   Manage your expectations with these kinds of services.

Want to Know the Tools I Use Personally

If you would like to know the tools I personally use, check out the note below.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

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