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Amazon FBA Course- Launch Logic or How to Increase Amazon Sales

Hi, I just want to let you know, if you see any awkward jumps in the face cam, it’s not a glitch, I just cut out any dead space or if I went off on a tangent and with that been said, lets jump right into launch logic.

Okay, this is what I call launch logic or the traffic secret, knowing me you probably found this video searching Amazon FBA Course, Amazon FBA, how to start an Amazon FBA business, or something along those lines. I know on this title slide traffic secret might not make much sense to you now, but just see exactly what I am talking about as I go through these slides, unlike many videos, where they title it something like let me show you how I make $40,000 in a month, and then they give you some introductory material you could have found on a blog post, that don’t really tell you anything, this video is going to go into exactly how you can start making sales without any money on ads spent. You get all your money directly from Amazon, and that is what launch logic is all about. Getting those sales without having to spend any money on ads. So let’s get right into it.

If you made it to this video, it’s probably because you are a little burned out, you are a little tired, you’ve had your product on Amazon for maybe some months, a few weeks and you are not getting any sales or you haven’t even started yet, and you are just trying to find out what is the secret. So many people have tried, and failed, you want to know what it really takes to make it on Amazon. You are listening to a lot of podcast, a lot of gurus, you know they kind of dance around the question, you know they give you a little tactic or strategy here and there they are not really explaining how they get those $40,000 a month, month after month. And if you are as seller you probably tried everything, Google ads, Facebook ads, giveaways, software to help you find less competitive products, products that will start making sales, immediately as soon as you put it on the platform, and you maybe even tried the review service or a launch service but you find, with this you are probably using them incorrectly.

And a lot of people that tried those things still get no traction, you still are having a hard time selling. You may have sold one or two items, but you just can’t get the ball rolling. Well, I am here to tell you the secret. The answer to your Amazon problem is Amazon.com, its Amazon itself. Now let me show you how. I am not talking about Amazon pay-per-click ads, or the PPC platform, where you know you sponsor your product for shots above other products in the search engine, but you are close. Okay more specifically the answers to your problem is Amazon’s SERPS, or their search result pages. The fact is there are millions of products on Amazon. You can’t make sales if the customers can’t find you. First let’s take a trip to Merchantwords.com. This site gives you an estimate of the monthly searches done on Amazon’s platform. Let’s start with a search on the term baking mat. As you can see baking mat, is probably the number one most searched term when someone is looking for a baking mat, it’s searched 264,000 times a month, imagine. Every time someone typed in this your product showed up. And this is the most targeted customer you can get so they already know they want, is actively searching for your product, it’s the best ads in the world. You have 264,000 opportunities to sell your product, you didn’t have to give away coupons or pay for an ad, don’t get me wrong Amazon PPC is a great tool but not the magic bullet that will save your product.

Allow me to introduce to you a second concept using the tool JungleScout. This tool estimates the sales and revenue of products in Amazon search. Okay let’s search the same term baking mat. This is the search page that returns, of course this page can be different according to what Amazon is testing at the time, but right now it’s giving us a great layout. Alright the next thing we are going to do is check out jungle scout, let’s give it some time to think and I am also going to zoom in the page here, as you can see jungle scout is a great tool giving us the average sales rank, the average price, and the average number of reviews of the product.

But what I want to draw your attention to is the estimated revenue column in this section, as you can see the top two products on this page, are estimated to be making about $35,000 in revenue, every month. 2473 sales, for the top product and an estimated 2497 sales for the second and as you go down the page, you can see that prices rise and fall, but mostly tenth until you get to nineteen and twenty two, which may be ranking for other key words and certainly a higher position that has to do with the term baking mat. But, as you can see by the time you get to the bottom of the page, you have revenue of 1000, 4000, 2000, and 1000, that’s too different from 34000 and 52000 at the top.
Now we are going to go to page two of the search results. We are going to run the same jungle scout tool, and we are going to give it a second to think. Now already you can see it change in the average number of views for these products which is 206 and look at the top of the second page, we have someone making 620, and someone making 5000, OXO Good is making 26000 but again it may be ranking for another positive key word in a higher position and these two at the bottom are as well. But as you can see it’s vastly different by the time you get to the bottom of this page, the bottom they haven’t even made a 1000 in estimated revenue, except for Farberware who may be ranking again with another key word in a higher place elsewhere. But as you can see it’s vastly different. The numbers are getting lower, no one here matches the revenue of 34,000 which is on the first page, and someone even making 22000 in estimated revenue, so you can imagine, the further you go into this key word, the less money you will see, each mat make.

Now again there are other key words but baking mat is the one most searched. And the one with the most opportunities for sales. Now do you see the main reason why you just can’t seem to make sales, with the Amazon product? If you aren’t on page one, or two for the key word, customers don’t even see your products. Now some might be saying wait Amazon PPC let’s me skip the line if I bid correctly, I show up on page one and two and I still can’t make sales. Well the issue there is that your listing has to be optimized to get sales. What do I mean? Lets take a look back at the baking mat search, okay this is the first page of the baking mat search, up here are the Amazon PPC Sponsored ads, and here is the beginning of the organic search.

Now let’s just pretend that these are the only four on the page. Which one would you buy? As a buyer, you will take into account the pictures, what you are looking for, a baking mat, and as I can see I am getting offered for the most part two baking mats. For the average price of around $14 and then you have this Silpat mat, for $25, and they are only offering one. Well as I can see, the one that stands out the most, for the most part is this one right here because it takes up the most of the image, but then I am going to go down to the reviews and the ratings. And as I can see the one I had my eye on, has a 161 reviews, most of them 5 star, but when I look over here, to the Amazon basics it has the No1 bestseller tag, so I may say to myself well, yes this one has five stars but this one here has way more reviews and its selling the best, so 9 times out of 10, I may pick this one, over this one. And of course this Silpat mat has way more reviews almost 2000 but I don’t want to get offered one for almost double the price of the Amazon basics one which is two, for only $14.

Now you being a new seller this is probably where yours is the Noybo Silicon Baking Mat. Its two, the color is different and the picture is pretty good but they only have 20 reviews. I am more likely definitely to pick this one over this one because more people have co signed this one and it just happens to be the No1 bestseller so you see it doesn’t matter if you show up on the first page in this situation because compared to the competition, you are not even close. You lose every time. Success on Amazon kind of becomes a circle to reach page one or two of Amazon, to have to make sales and convert. And you can’t make sales and convert unless you are on page one or two of Amazon. So you need a solution that:

A) Boost your sales.
B) Get you reviews and,
C) Ranks you for the key word that leads to your product.

And you can accomplish these things with the launch service. These are what these services are meant for. It’s not a use it once and then you are done type of deal. It’s kind of a process you use this services to give you those total boost of sales you need to get reviews and become optimized and then eventually you will reach those page one’s with your optimized listings you will be able to make sales day after day like your competitors do and reach those $40,000 a month after a while depending on the product of course. And for those of you that are unfamiliar, a launch service gives your product away at a discount to a group of buyers who through their own will and a bit or reciprocity will leave reviews and boost sales and ranking through purchasing your product.

And now that I have thought you the secrets, I am going to give you some quick tips. Once you launch the product, you have to follow up for reviews. The boost in sales and ranking won’t help if your product never becomes optimized. Essentially you will just be wasting money. So you have to follow up for reviews and the next is to not go into some mobile accessories or supplements. I know many of you are working on very limited budgets, and mobile accessories and supplements are just too high competitive categories. And for most products you need at least a 1000 reviews to start making your product optimized for sales organically. So unless you have a lot of resources to bank on I don’t suggest starting on mobile accessories or supplements. And next I want to tell you about CrushAzon.

Everyone should have a business model that works. That’s CrushAzon’s philosophy. We believe no one should have to pay over $2000 to access information that can change his/her life. If you look at the description on this video or down below, you will see a link to premium access to the first of my 6 parts course called Amazon FBA Launch series. For thirty days free you can access all six parts.

In it I teach you how to find low competition products and how to promote your Amazon products to bestsellers status without spending a dime on ads, whether they be Facebook, Google or Amazon ads. I have out my entire flagship course on Skillshare where you can access it free for thirty days. You can sign up monthly or purchase my course at $9 to access it permanently and both those links should be down below underneath description. If you don’t like it after 30 days, there is a link inside where you can download all my notes, you can keep them forever. And of course you can always re signup if you forget something or I have updated my course. And this course has been vetted. I have over 7000 students and I have maintained a 4.8 star rating on the platform Udemy where my course structure is between $45 and $25, but here I have offered it for free, and for nothing. And like I said earlier you can access all of my videos for free for thirty days, and you can download notes that you can keep forever. One of my top students make almost $4000 dollars the first 30 days active on Amazon using strategies on my course with the low competition products and then my top student is Mr. Marvin, and he got up to $20,000 his first month on Amazon and on top of that he is now making $40,000 a month with that same product. So with that being said thanks for watching, I hope to see you inside.

 

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A note from Crushing Azon: We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works. For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t). 🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon Product Launch How to Make Money on Amazon

The Secret to Success on Amazon

Selling on Amazon has been a big trend the past two years. According to Webretailer.com despite the burst in interest, the number of sellers on the platform has remained at a constant of 2 million active sellers. Why is this? The answer is simply people start run into some resistance and then quit.

The Resistance, Why Sellers Quit

Most sellers start the journey extremely optimistic with a distorted view of how competition is on Amazon. They think simply picking a product in the Top 100, promoting it to a few friends, and turning on Facebook ads will turn them into overnight sensations. After all, this is what they were told would happen after all the instructional Youtube videos, Udemy courses, and books. This is not the case.

ONLY PUTTING AN “IN DEMAND” PRODUCT ON AMAZON WILL NOT LEAD TO SUCCESS.

The Secret To Success on Amazon

The secret to success on Amazon is one word, TRAFFIC.

The more opportunities potential customers have to see your product the higher your chance to make sales. Don’t get confused this is only the first part of the equation. If you start putting up banner ads, Google ads, Facebook ads and directing them to your brand new product, you will get the same results you have been getting most likely one sale, every 5–6 days if you are lucky.

The Correct Traffic Source

If you want the highest conversion on your product page, the right traffic source to use is Amazon.

Most forget Amazon itself is a search engine. Who is more likely to buy the person who is actively looking for baking mats on a website (Amazon) that you can buy them on or the person that randomly liked a “baking” page on Amazon on a random Thursday when they were bored.

The first is Amazon does all the heavy lifting for you. Once Amazon sees your product as a profitable part of its catalog it will begin to promote your product through re-targeted ads, email marketing, and “Customers Also Bought…” ads.

The second principle is that Amazon is a keyword-based platform much like Google. If you have your product target the keywords (this can be done both in the title and the back-end keyword section) that generate sales this will give you significant leverage when it comes to organic sales. Of course, where your product is located in the keyword results is tied to how many sales it garners as well.

The SERPS (Search Result Pages)

You will find on Amazon using a tool like the Junglescout app, which estimates revenue of products that appear on Amazon’s search result pages, the higher the number of the search result page, the less money products that are present on the page make.

Check it out using the term baking mat.

Here’s Page One….

Page Two.

And Page Three….

How Do I Rank? Use Keyword Rank Strategy…

It is critical you use the correct keywords when listing your product. Amazon is a search-based platform. This means Amazon serves product search results in the order they are most relevant to the keyword searched (similar to Google).

  • Product Relevance to keyword (listed in title, back office keyword terms, reviews)
  • Conversions upon being pulled through the specific keyword
  • Number of sales through both the relevant and related keywords
  • Note: The reason you use a launch service (to be covered later) is to increase all these factors so when people search your product’s keywords it show up.

    Keyword Targeting and MerchantWords.com

    Amazon gives you several places to target keywords. This includes your title, a back-end keyword section, and your bullet points. (If you’d like to know some secret places Amazon tracks keywords, see the note at the end of this post.)

    You want to make sure you target all the keywords profitable to your product. The goal of targeting these keywords is to bring in traffic that will lead to sales.

    Use Merchant Words and Amazon’s search suggestions to determine your “main” and “secondary keywords” for your product. Merchantwords.com a site where you can get estimates of how many times a keyword is searched a month.

     

    Check that out baking mat is searched 264,000 a month. Imagine being on the first page of the search results for this keyword. This means every month you would have 264,000 opportunities to make a sale.

    Focusing on your main keyword is a priority because the “most searched” (popular) keyword on the Amazon platform for your product gives you more opportunities to garner the sale, as you see above. You can easily determine this most popular keyword also called the “money keyword” using MerchantWords.

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily. When you reach page 1 on Amazon’s search result pages for this profitable keyword, begin focusing on secondary keywords that could bring in even more sales.

    Always continue testing keywords for your product. You should even attempt to remove certain keywords that may not be bringing in the best traffic for your product to make sales from.

    See this article to determine several other ways to find the most profitable keywords: How to Do Keyword Research for Your Amazon Product

    Ranking On Page One

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily.”

    I hope that sentence caught your eye because it should sound harder than it is. Now, your next question should be “How do I get to the 1st page of the search results? The answer to this is in my highly controversial post (hint: SuperUrl*)

    Basically a “Super URL” is designed to make it seem as if a customer searched the term you want to show up on page 1 or 2 for the keyword. Some say Super Urls are against Amazon’s Terms of Service. This is INCORRECT.

    Amazon cracks down on false reviews and sellers trying to game the system by hiring agents or freelancers to place fake orders in efforts to raise their rankings in the SERPs.

    Get more information on the Super URL and the use of Launch Services click here: Amazon FBA for Beginners

    To properly utilize a “Super URL” you will need the help of a launch service. A Launch Service gives your product away at a discount to a group of buyers who through their own will (and the law of reciprocity) leave reviews and boost your sales and ranking through purchasing your product. Some trusted sites you can use are Viral-Launch.com and Zonblast.com.

    *Note/Update on Super URLs: Some sellers are reporting that “Super URLs” are currently ineffective, but this has no bearing on the strategy. Target your keywords and get sales, you will rank. How effective Super URLs are, does not matter.

    How Do I Keep My Rank? The Product Listing Page

    When potential customers search using keywords that lead to your product, they have to choose your product over the others that appear. A critical part of keeping your rank once you achieve it, is to continue making sales consistently, beating out your other competitors on the page.

    Here are the elements that will help you draw the sale and rank consistently for your keyword.

    1. Product Title: can drive a massive amount of traffic from Amazon because it is the primary source for keywords

    2. Product Images: have to be high quality, and stand out to SELL your product — DRAW ATTENTION

    3. Well-written Product Description: learn to write sales copy, focus on benefits of the user and differentiate your product and others

    4. Reviews: from your first customers to get social proof your product is worth the dollars; the more social proof (reviews) the better.

    A Little Secret about Product Detail Page

    Most Amazon Sellers are incredibly lazy! Do your best to get the best quality pictures and spend time on your listing. Make your bullet points and description aid in the selling of your product.

    For more detail go here: Amazon FBA for Beginners

    Amazon PPC: Keywords

    You can usurp organic rank results by using Amazon’s PPC platform. But, where you rank in the organic search will lead to higher conversions than PPC when it comes to impressions (number of times your product is given to potential buyers on their computer screen). Do not look at Amazon PPC as a savior to your product it is simply a traffic source, not a magic sales generator.

    Amazon PPC can help raise keyword ranking if you find you continuously convert well for one or two keywords. Do not depend on it to take you to page 1 though. I admit though Amazon’s Pay-Per-Click platform is a helpful tool for determining which “secondary keywords” will lead you to the most sales.

    Now I’ll Leave You with Some Tips…

    1. Make sure the launch as a giveaway service uses “Super Urls”* in some form, reviews will not help you unless future customers can see your product.
    2. No mobile accessories or supplements unless you have a lot of resources to back them.


    This is only part of the solution; you can get this entire lecture for ABSOLUTELY FREE, I repeat absolutely free…

    Rather See this Concept in Action?

    Want to see this article in video format? See the video below…

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    A note from Crushing Azon: We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works. For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t). 🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

    Amazon Sales Rank—What it Really Means…

    Introduction

    Amazon Sales Rank or Amazon Bestseller Rank has always been the most overrated feature of Amazon. There were even many services created for the specific purpose of boosting your bestseller rank. Inexperienced sellers thought this sudden boost of bestseller rank would lead to more organic sales down the line.

    Instead, they got what they ordered, a temporary boost in bestseller rank, found the product went right back to the rank it was before they enlisted the help of the service. The sellers received these disappointing results due to their misinterpretation of exactly what bestseller ranking was.

    The Definition of Amazon Bestseller Rank/Amazon Sales Rank

    Amazon ranks products according to sales for each major product category like “Electronics” and “Home and Kitchen.” Amazon also ranks products in subcategories within these major categories. For instance within the “Home and Kitchen” category, “Bakeware” is also ranked.

    Amazon then breaks these subcategories down further into product-type categories or types. For instance, a product category with “bakeware” is “baking tools.” You would think it would stop there, but most likely there is product category ranking as well.

    This is usually the product name, for instance, within the “baking tools” product-type category there is the product category, “baking mats.” So, if you are selling any product on Amazon, you can check the rankings and determine if you are the number one bestselling and who your closest competitors are.

    Let’s narrow are our topic however to just the bestseller rank for the major categories like “Electronics” and “Home and Kitchen” because these ranks are what most services were referring to. But you should also recognize that all bestseller ranks from the major categories (Electronics and Home and Kitchen) to the product category (keyboards and baking mats).

    What new sellers don’t understand is that bestseller rank is not static. It is a metric based on “relativity.” The relation of how many products you have sold compared to the other products in your category.

    Here’s an example of what I mean. Let’s say all the products in the “Home and Kitchen” Section stopped selling for 4 hours on Amazon.(Amazon resets its bestselling ranking system every 3-4 hours or so) Then, suddenly your brand of baking mat (that you just threw up on Amazon a week ago that has ten reviews) sells exactly 1 unit, guess what, you are now the number 1 selling product in Amazon’s Home and Kitchen category.

    Now let’s say all the products on Amazon started selling, as usual, your new ten review-count baking mat’s bestseller rank will fall back to where it was before “Amazon’s mysterious sales gap.”

    The Truth of Amazon Bestseller Rank

    In the grand scheme of things, it doesn’t matter 99% of the time. The real factor that matters when it comes to getting sales on Amazon organically is ranking for the keywords customer’s use to search for your product and optimizing your listing through several factors.

    You can learn more about how to do that free for 30 days at Skillshare (http://skl.sh/2nSevaF) or see this article: Secret to Success on Amazon

    The Only Bestseller Rank that Matters

    I promised myself to have an honesty hour for every article. I cannot completely say that Amazon sales rank does not matter at all for one reason. There is one rank that matters, but not for the reason you think…

    The only rank that matters is number one. It is not because you have the number 1 rank but the result of becoming number one. The bestseller tag you receive under your listing title. This tiny tag increases the conversion metric for any product that holds it, which adds a nice sales boost, sometimes to upwards of 10%.

    Bestseller Tag

    Conclusion

    That’s the real deal on Amazon Sales Rank, now stop using those rank boosting services, they do not help.  You want sales to go up, work on optimizing your listing and ranking for keywords.

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    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

     

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon SEO How to Make Money on Amazon

    Gamified Marketplaces: Cracking Amazon, Ebay, Flippa and Beyond

    Introduction

    Those who are familiar with my work see me as an Amazon guy. Well today, I hope you see me as the eCommerce guy. I am going to open your eyes to the eCommerce marketplace and why it is easier than ever to not only succeed but to dominate in 2016 and beyond.

    The first thing I want you to realize is eCommerce marketplaces give you opportunities to exploit them. They do this by giving you data, for example, search result pages (every commerce site), reviews (every commerce site), bestseller rank (Amazon), sales history, and feedback of sellers (eBay and Amazon), etc. All these pieces of data can be manipulated in your favor. These pieces of data should be used to create conditions for a successful product launch.

    The Traffic Problem is Solved…Here’s Your Job

    One of the hardest things for any new eCommerce brand is to get traffic and at the same time convert those potential customers. Marketplaces sustain the traffic you need to make continuous sales. The job of you, as the seller, is to prime your product listing(s) so potential buyers see your product, can evaluate if it is what they are looking for, and see your product as the only option to buy. To do this, you must prepare your product before doing any extensive advertising or launching.

    Prepping Your Product For Launch

    When I mention “launch” in this article, I simply mean marketing your product or advertising your product to a niche community (product hunt, niche forum, magazine ad, YouTube Channel) or even spending advertising dollars yourself with ad platforms (Facebook Ads, Google Adwords, Amazon PPC, etc..) A launch can also be a giveaway or contest to get your product in the hands of potential customers.

    There are three steps to follow when it comes to any placing any product on an eCommerce platform.

    Step 1: Perfecting Offer Presentation and Search Engine Optimization

    Step 2: Positioning (particularly in the keyword search result pages for product offer)

    Step 3: Launch or promotion of that product.

    All these steps can be utilized to affect your bottom line.

    First I’m going to go into what can be done on all platforms. Then I’ll break it down to specifics.

    Step 1: Offer Presentation and Search Engine Optimization

    Offer Presentation

    Be sure that your product offer looks as professional as possible. Make sure your product description covers all the questions a potential customer may have. Additionally, your product photos should be of the best resolution. The stock photos provided by your manufacturer simply will not do.

    Search Engine Optimization

    The first step to every commerce profile is the SEO or the Search Engine Optimization. The main thing is people need to find your product when they type it into the marketplaces search box. So we use the familiar concept the “keyword” or “keywords” that will describe your product and allow it to be found.

    How do you find keywords? Top of mind analysis, the keyword for “Double A battery” is obviously “Double A Battery.” But how are most people typing this phrase in (Two Options: Double A Battery or “AA Battery”) which way is most popular.

    Three ways to confirm:

    1. The search box suggestions of the platform

    1. Go to the Internet’s keeper, Google, and use their Adwords tool: Keyword Planner
    2. There are also spy tools you can use, simply search “keyword spy tool [insert marketplace]” to see if they are available for your ecommerce platform.

    Once you find the keywords, you will place them in your title or tags.

    Note: Put keywords in your description of the product as well. Many people forget this and simply list features.

    Steps 2 and 3

     

    Positioning (Social Proof)

    You can consider these the next steps of offer presentation.

    Before the big launch or any promotions, you need social proof for your product. You will need to generate some activity that signals to prospective buyers that your offer is good. On Ebay, this activity sign could be watchers or few sales you have already made with the product. On Amazon, and most other marketplaces, this is signaled by reviews of your product. The most basic rule of sales on any marketplace is the more activity (reviews, sales rank) the higher your conversion rate (percentage of people who land on your listing and purchase vs. those who land and do not purchase).

    You want to have some semblance of activity before you start advertising your product to the general niche audience. Skipping this step your product offer will most certainly fall on deaf ears.

    The next metric you can manipulate, is “reviews.” In this metric, we will also say ratings (one, two, three stars rating) count as reviews as well. I am going to start by saying; sometimes it is okay to “cheat.” The biggest companies in the world fake tests, hire celebrity doctors, misquote, and hire actors in attempts to prove to you their product is the best. It is okay for the little guy to do this too. The Federal Trade Commission (FTC) is aware of this practice too. Hence the small font you see at the bottom of most commercials with testimonial sequences. It is okay for your reviewers to state I got this because of a contest or I received this product at a discount. You can hire someone to review or ask friends and family.

    The Launch

    You can also host a contest or giveaway requiring buyers to leave a testimonial or review. There is nothing wrong with doing this. People need to know your product is good; you cannot contact them personally and vouch for your product. The ethics here is in the product you sell; sell high-quality products that actually solve the problems of your customers.

    The next metric is sales history; maybe you can manufacture a few sales with friends and family. Due to budget issues for most, this aspect is limited. So you have to perform what is known to the Internet marketing world as a “launch.” You have to present your product to a large number of people, hopefully, a targeted audience. This can be an email list, Facebook Group post, Twitter post, or Instagram shoutout from an influencer (paying them for advertisement is also in the cards). Focus on finding a large number of people who might be interested in what you have to offer.

    Now We Move to Specifics

     

    Amazon

    My favorite is Amazon. This marketplace has been completely cracked. I you haven’t read my breakdown go here, if you’ve read it before I have added some things so please review: https://www.reddit.com/r/Entrepreneur/comments/33ix6y/want_to_buy_an_amazon_course_let_me_save_you_5000/

    Ebay

    Ebay is a little backwards when it comes to listing optimization as you have to keyword stuff in the title and description of your product or offer. Now you can manipulate Ebay’s search rankings in the same way you can with Amazon. You do this through sales history and Watchcount. Sales history is a little difficult, but watch count is much easier to manufacture. Just go Fiverr’s search bar type in “eBay watchers.”

    The in-demand categories it can still be hard to rank. There are sellers selling an iPhone 6 every hour and an iPhone case every two minutes. So with this, you find speed to market is also a shining factor in eCommerce, especially regarding Ebay.

    Of course, an excellent Ebay HTML description is also necessary and can be found as a Fiverr gig for that as well.

    Flippa

    Flippa is weird in that; the focus is centered on seller history rather than offer specifications. Again, in this instance sales, history is difficult to manipulate. Flippa’s search results pages operate much like Ebay and Amazon and are manipulated through offer listing activity. Again, go to Fiverr and type in “Flippa” and look for gigs that say they will increase activity in your listing.

    Udemy

    Udemy’s Search Result Pages (SERP) is heavily keyword, and activity focused. The best way to bring your course to the top of the SERP is a Free Coupon coupled with a promotion from Fiverr. These combined with a course that measures up to your competition regarding length and perceived value (price), will make you successful in some form. You should put an excellent and detailed description and have your course have something extra added, for mine, I have a textbook and exclusive deals with services I mention within the course.

    To the Pessimistic Commenter…

    Can marketplaces read this and change to close the loop?

    Yes and No. These platforms optimize through search result pages so that you are more likely to buy what returns. How can they determine what you will probably buy? The common thread among all these marketplaces is buyer activity, offers that either received a consistent or a burst of reviews, sales activity, watches, etc. It would be a disservice to themselves and customers to end this activity — optimization because it simply works. The very basics of capitalism the cream will rise to the top through competition those less innovative with inferior product offers or listings, or just lazy in their listing’s promotion will fall to the bottom.

    Conclusion

    Realize though these sites can be exploited, the responsibility of finding a good product offer relies on you. In terms of physical products, see Watchcount.com or Amazon’s Top 100–2000 BSRs (see Amazon post for in-depth look at finding products: Amazon FBA for Beginners).  For Flippa, you want a good-looking site that can be heavily automated.  Udemy’s most in-demand courses focus on something with the potential for those to earn money like coding, accounting, dropship e-commerce, and solo ads.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon Product Launch Amazon SEO How to Make Money on Amazon

    Don’t Spend $5000 on an Amazon Course…(Amazon FBA for Beginners)

    Today, I’m going to save you $5000 (keep in mind there are many complexities to Amazon you will not run into 99.9% of them). If any of you have Facebook and have any entrepreneurial aspirations, you have seen it. Amazon courses and the prices are starting to become more and more ridiculous. So I’m a going to tell you to push the pause button on buying. These courses promise you the world. They offer “masterminds” cool software, and fancy getaways to Vegas, maybe even Miami. Well, I have made this post to steer you in the right direction and tell you everything you need to succeed in the physical products business.

    Upfront Costs

    Starting small with $1500 is ideal because you want to test your product before diving head first. Of course, shipping and other fees can put a hankering on this budget it may not be realistic at this point in the game. It is important you start with the least amount of money/inventory possible. Do not be a miser, but do not go overboard when it comes to how much inventory you purchase. Even if you think you have found a great product, anything could happen. Hollywood’s fascinating tales of entrepreneurship simply choose to skip over testing as a part of good business. If something goes wrong, you will need the resources to rebound. So be smart and have intentions of starting small.

    Amazon

    To profit massively and have free time on your hands, use FBA, Fulfillment by Amazon. Fulfillment by Amazon is a service by which Amazon houses your product and when an order is placed packs and ships it themselves. You will need a Professional Seller account. It is $40.00 bucks a month. Don’t cry; this cost is necessary as there are many benefits to this service.

    1. No having to hold product in your house

    2. Never having to buy your shipping supplies

    3. No daily trips to the post office

    4. No matter how many units you sell the cost is always $40 (plus fees from each sale)

    5. If your product breaks in transit to the customer Amazon will pay for it

    6. If you get a bad review because of poor shipping time or handling of the package Amazon will remove it from your listing.

    7. If your product goes missing or breaks at the warehouse Amazon will reimburse

    8. Every person that buys your product has the option for Prime shipping (free two-day shipping)

    Create a Brand

    Deciding on your niche is the first step of any Internet business. Pick a product category you are interested in, or one that you find makes enough money for you to sustain your lifestyle. The top categories on Amazon are Supplements, Health and Beauty, Kitchen and Dining, and Mobile Accessories. There are other categories, but these are the major players. Choose a category with low competition your rise to the top will be quick. Choose a high competition category, and moderate success can still be very profitable. It is best to aim for a mix of both, although it comes down to preference. A creation of multiple brands might become a must for the more lucrative entrepreneur. Two lower competition categories are “Sports and Outdoors” and “Travel”…you are very welcome.

    Picking Products

    You will find different people have different rules for products. As a person, starting a private label company, there are certain rules you have to abide by. The first goal of product sourcing is to pick product(s) that will save your money and reduce risk.

    In order to reduce risk, you want products that are small. Products that are lightweight will reduce shipping costs, saying that, avoid heavier items like Kettle bells (and while we are at a furniture too). You want to avoid products that are too complex, with a lot of moving parts, this rules out electronics like Bluetooth speakers, only do these if you have capital to replace defective units). You want to avoid products that already have popular brand names behind them, or top-of-mind recognition. For instance, when you think batteries you think Duracell, when you think diapers you think Huggies,etc. You want to avoid seasonal items because you want profits coming in all-year round.

    It is amazing how many seller stop at the “Pick Your Product” Stage, because they get overwhelmed. The truth is as long as you follow the guidelines above you’re fine. You can be successful with any product as long as you know what elements of your product listing will bring you sales (more on that later in the course)

    There are tools that can assist you finding products, but many are overpriced. One, I will suggest is Junglescout. It’s a Google Chrome extension that gives you sales estimates on products, both number of units sold and revenue. So you can make an educated guess how much money a product will give you and make decisions based on any financial goals you have set for yourself.

    Note: The first iteration of this article was originally written before tools like Junglescout were created.  Now, it doesn’t really matter what BSR the product is, with an estimate on how much the product actually makes you can makes your sourcing decisions based on this revenue estimate.  This should lead you to a more educated decision to reach your desired financial goals.

    Sourcing

    Another level of difficulty, but you can make it easier if you know what you’re doing. Two ways to source: You can Google [private label/wholesale/OEM (insert product name here)] -– or — you go to these sites (a couple of tips next to each):

    Alibaba.com: When looking at manufacturers use Gold Suppliers with one million in sales. A tip to avoid getting scammed is using Paypal instead of a bank transfer. An extra step toward protection on this site is the trade assurance program.
    Aliexpress.com: wholesale marketplace, smaller order quantities, not for long-term purchases.
    Dhgate.com: Wholesale marketplace, full OEM services sometimes, free shipping sometimes (free shipping is a huge plus)

    WHEN SOURCING PRODUCT ALWAYS ASK FOR SAMPLE, NO EXCEPTIONS

    Trust me, save yourself a headache.

    Shipping

    If you can get free shipping, go for it. Shipping is a lot to fit in here. But it is not complicated at all. Courses try to confuse you, to make you think it ‘s hard, but it is not. The manufacturers you contact will have a lot of experience and can guide you through the process you follow. Want more details you go to: http://www.chinaimportal.com/blog/sea-freight-shipping-from-china-guide/ Customs fees come when shipping products that have a combined value of $2500. If you are shipping by sea, you will need the help of freight forwarder. Google can assist you in finding a good freight forwarding company. Calculate custom charges and shipping cost before it arrives, you do not want any surprises. If you need assistance, talk to a freight forwarder.

    FBA Requirements

    Make sure you are not shipping more products than you are allowed to have. You will begin with 5000 unit limit unless your product is oversized like a yoga mat (then you are limited to 500). Have your supplier limit any additional instructions or papers on the outside of the boxes your product is shipped in. Amazon provides a shipping label; tell your supplier it should be the largest thing outside the box. Your product should have what is called a UPC; you buy one here: speedybarcodes.com

    If this is not present in barcode form on your packaging, you will need stickers applied to the packaging of each item you ship. These are called FNSKU stickers. When creating your shipment within Amazon, they will provide these stickers for you. Sometimes your manufacturer will apply these stickers to each of your products for free, or Amazon can apply them for you for a fee. I usually have my first package from a new supplier shipped to my house first to see if they followed my instructions. After the initial shipment, which should be small, I then ship them off to the assigned FBA warehouse. After correcting the factory, you should be able to have them send your products directly into the FBA warehouses.

    Now your Products on Amazon

    Three things matter on Amazon, NOTHING ELSE.

    PICTURES: Picture quality correlates with sales, this is not a theory this is a fact. Stock photos from your manufacturer are not going to cut it. You need pictures that feature your packaging and cast your product in a professional light. Follow Amazon’s rules regarding pictures like representing the actual quantity you are selling in your main photo. For example, if you are selling your product in packs of two your main photo should have two products.

    REVIEWS (RATING): You will need them to get sales. Start with friends and family, if they are not supportive do a giveaway on niche forums and Reddit, get their email address, bug them respectfully until they leave a review.

    SALES: You will need them to bump your BSR. This raises you for keywords your product should appear for in Amazon’s search result pages. After about 20 or so reviews from Redditors, friends, and family then go to a…

    Launch Service

    The “big” secret courses are pushing. You probably heard of Zonblast, great, but extremely overpriced. A cheaper service to get the same exact results: Viral-Launch.com. Follow up with customers who take part in your launch for reviews. You are “buying” reviews and a bump in keyword ranking.

    Repeat/Diversify your Bonds

    Oh, you’ve gotten some success…selling about 20–30 a day now with no ad dollars spent on your part. Good, pick another product and start again within your brand. Then create a new brand and begin again. Repeat, repeat…diversify your bonds (brands). Anyone can do this… it is easy. I even revealed the “secret”… the launch service.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon SEO How to Make Money on Amazon

    “Why have my Amazon Sales Dropped?” Response

    In this article, I’m going to explain why this may occur.

    It’s mainly due to two causes.

    Amazon’s Product Promotions Strategy and your Conversion Rate

    For many small businesses, Amazon is a lifesaver. They help companies save costs that would go into traditional forms of advertising. Promotional methods like email, banner ads, and re-targeting are all taken care of by Amazon. But for Amazon to do these things for your product, you have to meet certain requirements. The primary factor is your listings conversion rate; Amazon cannot spend money on any product. Amazon is a business they can only pay for advertising the products that sell in their very extensive catalog.

    Amazon is a business, they so they can only afford (not really) to spend on products that get the sales. SO it is safe to say if your conversion rate isn’t around Amazon’s average of around 8–10%, they will stop sending traffic to your listing using the advertising methods I previously mentioned.

    Customers Can No Longer Find your Product

    This one is going to sound incredibly simple. It can be broken down with one question “How do customer’s find your product?” They search for it using keywords. If your product does not come up on page one or two for your product’s most popular search terms, it’s likely you will make few if any sale at all. It is likely that your competitors may have done a sales promotion and bumped you off the search results pages (SERPS) that lead to your product. I know some sellers who were bumped to page four and completely lost all access to sales.

    Conclusion

    I hope that cleared some things up for you!

    Now that you know your issues, the next step is to remedy them. Luckily, I’ve already created a blueprint for you here: Success on Amazon.com AKA Launch Logic

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

     

    Amazon FBA Guide Amazon Product Launch How to Make Money on Amazon Private Label Products

    How to Promote Amazon Products Without a Website


    You can have complete success on Amazon without having a website.

    Head over to this article for a complete rundown:  Secret to Success on Amazon

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses and Trainings” Page.

    Amazon FBA Guide Amazon Product Launch

    Amazon Update on Customer Reviews: Plain and Simple

    In response to the Oct 3, 2006 Community Guidelines Change to Amazon’s Terms of Service regarding Free and Discounted Product.

    Reviews and the New Policy

    This article was made in response to the October 3, 2016 TOS (Terms of Service) update so be assured all the instructions are in line with these requirements, but first a brief overview of what Amazon does not want.

    The email I received that I will be citing from was the third in my customer service (Amazon seller support) exchange about the TOS. I put about 75% of my trust in Amazon’s lower level customer representatives but the last email I received took almost the full 48 hours to get back to me when I usually get my answered within the first 12 hours.

    So, Let’s Start with What…

    Amazon’s new TOS, in regards, to reviews specifically calls out the act of giving customers free or discounted products in exchange for reviews or as payment to solicit a positive review. To put it simply this is what Amazon doesn’t want.

    Now the Why?

    Sellers were gaming the system. Amazon is a customer-centric platform. If Amazon’s customers cannot trust the reviews of products on their platform, then Amazon believes they will stop shopping there.

    Amazon’s initial fix to this was requiring reviewers who received these free or discounted products to state they receive these products free or discounted in turn for a review. The phrase most reviewers used was some form of the phrase:

    “I received this product for free/discounted in exchange for an unbiased review.”

    Due to a number of recent significant launches of product like iPhone 7 cases Amazon’s customers are starting to mistrust reviews that contain “the phrase.” So because of this Amazon has retroactively started deleting reviews on products with this phrase and now with this TOS change. Amazon has decided to not only ban “the phrase” from their reviews but also the act of giving free or discounted product in exchange for reviews.

    As far as what is allowed see this picture below (on the next page):

    You catch that?

    For Amazon, the only thing that matters is that you ask for an objective review, you can’t give free or discounted product in exchange for a positive review or in an attempt to solicit (pay for) a review.

    If you check off these two boxes, the launch strategy is within Amazon’s Terms of Service.

    YOU CAN GIVE A CUSTOMER A DISCOUNT AND ASK FOR AN OBJECTIVE REVIEW AT A LATER TIME, THIS IS ALLOWED.

    This takes care of your launch.

    The real tricky issue is our initial reviews plan.

    Unfortunately, there is more to this issue…

    Before you use the launch strategy in my “Secret to Success on Amazon” strategy, you will want to get some reviews, so participants in your promotion know your product is a good buy.

    In fairness to my students, I can’t go over my strategies to these, but you can become one of my students for free for 30 days just see below.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Launch Amazon Verified Purchases

    Amazon Verified Purchases and Reviews – The Real Deal

    I have a ton of people messaging me every day saying that the reviews they get from their promotions are coming up as unverified purchased reviews.  The reason reviews are showing up as unverified is a result of the “October 2016 Reviews Update.”

    Amazon Verified Purchase Reviews

    Before the October 2016 Review Update, an Amazon product review would show up with an Amazon Verified Purchase Tag if the reviewer had bought the product on the Amazon platform.

    Verified Purchase tag

    As it stands now, currently if a person receives a discount for more 50% off, the review will not show up as a Verified Purchase Review.  Amazon did this so that people would put stock in their “Verified Purchase Reviews.”

    So what’s the solution here…

    DO NOT PANIC!

    Verified Purchase Reviews, at this point, are just nice to have.  You will find that average customers do not care!  Also, why should they? In the current state of Amazon, they cannot tell if the person got a product at a discount or not.  For all they know, the person who left the review purchased the product elsewhere re-encountered it on Amazon and decided to write a review.

    Most customers only look at the number of reviews.  Reviews are still the most important factor next to the professionalism of your first product and the title.

    The quantity of feedback or social proof still outweighs every factor when it comes to your listing is more important.

    So keep launching and keep pushing for reviews.

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put out entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Free Amazon FBA Guide

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