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amazon product research

Amazon sellers Amazon SEO

How to Do Keyword Research for your Amazon Product?

I find many people lack direction when it comes to this topic, so I figure I will run through it.

Find a Product

The first step to keyword research is finding a product to source. You want to keep in mind all your research will go to waste if your product does not meet the requirements in this article: Private Label Products–What to Sell

Keyword Collection Process

This is the most important part of the process.  Here you are going to collect all the keywords that could lead to your product. The first place you will want to is Amazon search suggestions.  You want to start by topping all the “top of mind” phrases you think of when trying to look for the product.  Amazon’s auto-complete will give you long term phrases your “future customers” type to get your product.

Once you have gathered all the keywords, you can there.   Another alternative to this is to go to Amazon’s pay-per-click platform and select a manual campaign Amazon will then give you a list of keywords customers’ type to reach your product.

 

  1. Go to Amazon Seller Central portal
  2. Go to the Advertising tab
  3. Then click “Campaign Manager” in the ‘Advertising’ tab drop-down menu

  1. Click “Create Campaign” it will be a gold button

(If you haven’t already set up a quick listing for your potential product)

  1. Create a Campaign Name, then leave the daily budget on default and the start/end date on default. We won’t be making this campaign live anyway
  2. You then want to select “Manual Targeting” option for your “targeting type.”

7. Then click “Continue to Next Step.”

8. Keep “Ad Group 1” name and then select your product you wish to find keywords for

9. Then under the Heading “select a bid and Provide Keywords” you will find Amazon has populated the suggested keyword box with all the phrases Amazon feels match your product.

  1. Record all the keywords that are relevant. (Sometimes competitor’s keywords and keywords that don’t directly match your product will show up)

Evaluating the Keywords Worth Going For

Amazon only gives you so much space to include keywords. So you can’t optimize your listing for every possible keyword. After all some of these keywords may only be searched a few times a month.

The free tool you are going to use to evaluate which keywords are worth going for is Merchantwords.com. They allow five free searches a day, you can also pay $9 a month for unlimited searches.

The next step is to go to Merchantwords.com you will need a subscription there. You will then put all those keywords you collected in Amazon there.  All the keywords searched more than 10,000 times you want to record and place somewhere safe.  You will want to mark the three ones searched most; these are the keywords you will want somewhere in your listing.  The rest can go into your back office keywords section.

Determine Money Keyword

Now I developed a term for the most searched keyword when it comes to an Amazon product.  This most searched keyword is what I call “the money keyword.” Most likely the product’s base phrase, what it is, is the “money keyword.”  For example, the “money keyword” for “baking mat” is surprise, surprise “baking mat.”

For those who have tougher money keyword’s to determine.  You will have to look at the search result pages of Amazon and use a tool like Junglescout or Unicorn Smasher to determine which page has products that see the most amounts of sales.

For Junglescout all you have to do is look at the average estimated sales metric for each page of those keywords searched the most in your research.  And once you find the money keyword…

That’s It!

It is simple as that. Keyword research is not complicated at all.   For a more in-depth look at how to use this research, you have to join the promotional course I created for you.

Note: Any keyword that is not the money keyword is considered a secondary keyword and you can target those keywords as well to increase your profits.  Alternatively, if you  want to avoid the heaviest of your competitors you could ignore the “money keyword” entirely and focus on the secondary keyword, of course, you will want to check with Junglescout to make sure this strategy will be profitable for you.

See below for more details.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  J

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon Product Research Amazon Seller Tools Amazon SEO

Junglescout – the Only Product Finding Tool You Need

I know you are looking for an affiliate link, but to put it quite simply this really the only product I can endorse, in full confidence. If I had to pick one tool to use for the Amazon business, it would be between Junglescout and Merchantwords, plain and simple.

Junglescout’s tool gives you the average review count and sales and best of the revenue each page in the SERP. The best part of Junglescout is that is inexpensive compared to what it can do. You only need the lite version of the Google Chrome extension to use it successfully.

Before Junglescout…

Before Junglescout, all you had to rely on to know if a product was a good pick was the bestseller rank and how many reviews most other versions of the same product from other brands had.

Now with Junglescout, you do not have to follow those rules you pick products based on the desired level of revenue you wish to bring in.  Junglescout creates almost a no lose situation.

Here’s an example of Junglescout in use:

How I Assess

This is how I use Junglescout, I have never released this information before, and I am not sure I will keep it on the site, to be honest with you, so if you are reading this now screenshot or save this in a word document.

First of all make sure whatever product you are researching meets the base requirements like being a simple, small product. You can see the rest of the pre-evaluation factors here: Best Private Label Products

After I run Junglescout on the SERP of the most searched keyword for the product, which is usually the product’s root phrase, for instance, the “baking mat.”

1. Write down the number of the lowest review count and it’s sales revenue

2. Write down the number of the highest review count and it’s sales revenue

3. Look at the prices of both the products

4. Determine if the products you are looking at are indeed the same (if it’s Argan oil, is it strictly for hair and the other not, is there is a bottle size difference, is one a 2-pack). Skip to 6. if the same, go to 5., if not.

5. If the products are not essentially the same, find the match for each on the page and run through steps 1-3 again. Usually, you want to pick the one you prefer to continue to number 6.

6. Look at the lowest review count do you feel you can compete, if not, you can end your evaluation there. If you feel you can, go to number 7.

7. If you feel you can reach within 100 of the highest review count competitively, this is a good sign that this is your product.

8.Look at the revenue of the lowest review count, does the revenue sustain your product cost. Look at the price of the product here, is it far below everyone else’s or is it right in line.  If it’s far below, this may be a sign of a product that may head toward the bottom of prices after months of competition.

9. Finally, see if the revenue by the highest review count product is in line with your goals.

The biggest factor here, is making sure the products you pick are in line with your business goals and you can sustain and profit with the product with your level of resources when it comes to sourcing and launching your product.

A Free Alternative

Still not sure you want to take up the investment.  Well, check out this free alternative called Unicorn Smasher.  It gives you all the data points Junglescout does but I just personally feel that Junglescout is slightly more accurate, but that’s just an assumption by me, do not take it as fact.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research Private Label Products

Dangerous Products (Dropship and Private Label No-No’s)

I see a lot of posts of confused entrepreneurs either confused on what to sell or just plain heading into the wrong direction when it comes to picking a product.

Dangerous Products You Never Want to Pick

Stay away from products that rely heavily on brand names (Swiffer)

You cannot compete with brands with a significant presence. They catch the customer’s eye every time. These brands also have 1000s of reviews. Do not private label a Cola, in efforts to try to beat Coca-Cola, trust me it will not workout.

My general rule is to avoid products that already have a top of mind presence. For instance, I wouldn’t source batteries because Duracell comes to mind. I wouldn’t source the “cola” because Coca-cola comes to mind.

Heavy items (kettle balls)

You want to alleviate shipping costs as much as possible. This is not really a dropship no-no as much as an FBA or warehousing no-no. Yes, when it comes to traditional dropshipping the customer would pay this cost. But if you are warehousing your own product or sending it to FBA that cost is coming out of your pocket, so you will want to avoid it, especially, if these items are coming from China.

Seasonal items (Christmas ornaments, small Christmas trees)

You want products to sell all year long. You do not want a business based on the season. You want what is called evergreen products for consistent cash flow.

Large Items (Furniture)

This one is similar to the heavy items in regards to shipping. This also is a problem with storage. Particularly in Amazon FBA, items as large as yoga mats will restrict you to 500 starting out. You want to higher sales velocity on these items as well. Traditionally, larger items are more expensive, and this leads to a slower sales volume.

For Aspiring Entrepreneurs Who Do Not Know What to Sell…

The hardest thing for aspiring entrepreneurs to wrap their heads around is what to sell. They either do not know how to find what to sell or are overwhelmed with the options.

The biggest factor holding them back is the inability to pull the trigger to make a decision. Sellers want to avoid a loss at all costs whether this is monetary, time, or reputation. This risk aversion puts them in a state where they feel they have to pick the “perfect product.”

The thing is…

Your Product DOES NOT Have to be Perfect…It’s all about Marketing.

Marketing is all about choosing your sales channel and your method to get traffic. What’s a sales channel? This could be Amazon or a Shopify website. This is anywhere you can take money for your product.

The next step is choosing how to draw traffic to this sales channel. Will you use affiliates, Pay per click services (Google ads, Facebook ads), contests on social media, or use of influencers like bloggers or just those with huge social media followings. You can win by doing just one of these really well. Some blogs cover each in detail.

Bonus: Marketing in Marketplaces

Traffic for your product can be taken care of with marketplaces like Amazon, Etsy, and Buy.com. Buyers come to this sites looking for products to purchase with the card in hand giving higher conversion in the long run than with PPC campaigns. The key to winning is to outdo your competitors on the very same marketplace. You have to stand out as a competitor; you want the best-looking listing. This means better or more quality reviews and photos. You can compete by having a better main image try creating a digital rendering of your photo to make it stand out; this will produce a better quality image than your competition. You can find someone who can digitally render your product photos at Upwork.com or Fiverr.com.

A wrote guide to this in particular to Amazon here: Amazon FBA for Beginners

Think about the potential of reorders and cross-sells and think about creating a brand, not just a one-off product.

You have to understand giving your customers more than one option takes stress off having to pick one perfect product. If they decide not to purchase your main product maybe they will pick a cheaper product that you offer. This cheaper product can work as a cross-sell or up-sell.

In regards, to reorders this goes along with consumables like beauty products (creams and lotions), supplemental products (Vitamin B12 and fish oil), food (coffee). The new entrepreneurial trend is subscriptions and this model works well with all the types of products I listed above. This gives you consistency in your revenue making them a bit more predictable.

Do Not Misunderstand…

You still want to set some parameters for yourself. For instance, for dropshippers you want small products that you can easily ship (for more info: Amazon for Beginners

You also may not want a long sales process, so real estate may not be your business model. We live in a unique time where you can design your life. You can also design your business as well. It’s possible to have a 7-figure business with only you and your spouse as employees.

So investigate business models and determine exactly what you are willing to do in your business.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research

Need an “Innovative” Product Idea, The 1-Up Product (The Sexy Product)

Are you one of those people that want a disrupter? Do you dream of having the next Uber? The only problem is you were not blessed with the brain of Steve Jobs. What if I told you there was a cheat code to designing the perfect product. Could you consider it a disrupter? No, but you could get close.

If you are interested in technology whether it be an app or a product, you will find the consumers of this current product telling you exactly what the next step is for your product.

The Steps:

1. Go to Amazon (or another marketplace) or Itunes and look at your product at the one to three-star reviews and see what people complain about and when you go to your manufacturer ask them to fix this issue with the product.

2. For more extensive research: search your product with the words “sucks” and “don’t buy” on Google and Bing

3. Explore Youtube, Blogs, and Forums and see what people like and dislike about your potential product.

4. When your product is finished and corrects the issues, don’t be afraid to come back to these posts and post your product as a solution to their problems.

It may cost more, but having the best product on the market will more than pay for your initial expenses.

In regards to Amazon, I teach you how to get a jump-start on your competition: Amazon FBA for Beginners

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research Amazon SEO Private Label Products

Lightbox – new

Many sellers have no direction when it comes to determining keywords. Many podcasters will tell you to waste money using Amazon’s PPC Platform to determine which keywords your product converts best. They neglect to tell you that other factors contribute to the success of these campaigns. When starting a campaign on a new product, it is rare you will receive a positive return on your pay-per-click campaign. In most cases, if you spend enough, you will find which keywords, will get you a click, but it’s rare you’ll turn the customers who do click into a sale. (They may have just been attracted to your product photo…you never know.)

So in this article, I am going to break down some keyword tips mainly, how to find the best keywords for your product, how to evaluate competition for this keyword, and how to develop the best keyword strategy for your products, so you will be able to come into battle or avoid certain competitors.

But before that, let me enlighten you to a bad practice.

One Bad Practice

Do NOT put your competitor’s brand into the back office of your keywords. This will hurt your product’s conversion rate. (This also factors into how much Amazon itself will promote your listing outside of Amazon.) Customers who type a particular brand are looking for that brand; it is unlikely, your most times “new,” listing will change their mind from buying an already established product.

Find Your Keywords

Now to finding the best keywords for your product…

The first step is your top-of-mind keywords. If you were to look for your product what words would you put in the search bar on Amazon?  You want to start there with exactly what your product is whether it is a “baking mat” or an “iPhone case.”

You then want this think of alternatives to this top-of-mind keyword. If you cannot think of any, this is okay too. It’s not the end of the road. The next step is beginning to type these keywords into Amazon’s search bar (see the picture below to get what I mean…) Amazon will then start giving you suggestions; these suggestions are what other sellers are typing in. You can use this to your advantage.

Amazon PPC Platform (Not What You Think)

The next step is you want to go into Amazon’s PPC platform to see a full list of keywords Amazon thinks pertain to your product.

  1. Go to Amazon Seller Central portal
  2. Go to the Advertising tab
  3. Then click “Campaign Manager” in the ‘Advertising’ tab drop-down menu

  1. Click “Create Campaign” it will be a gold button

(If you haven’t already set up a quick listing for your potential product)

  1. Create a Campaign Name, then leave the daily budget on default and the start/end date on default. We won’t be making this campaign live anyway
  2. You then want to select “Manual Targeting” option for your “targeting type”

  1. Then click “Continue to Next Step”
  2. Keep “Ad Group 1” name and then select your product you wish to find keywords for

  1. Then under the Heading “select a bid and Provide Keywords” you will find Amazon has populated the suggested keyword box with all the phrases Amazon feels match your product.

Amazon’s keywords suggestions

  1. Record all the keywords that are relevant. (Sometimes competitors keywords and keywords that don’t directly match your product will show up)

Evaluating the Keywords Worth Going For

Amazon only gives you so much space to include keywords. So you cannot optimize your listing for every possible keyword. After all, some of these keywords may only be searched a few times a month.

The free tool you are going to use to evaluate which keywords are worth going for is Merchantwords.com. They allow five free searches a day, you can also pay $9 a month for unlimited searches.

The next step is to input keywords you found in the previous step into Merchantwords and see which keywords have the most searches. You want to pay special attention to those keywords with more than 10,000 searches a month.

Evaluating Keywords You Want to Compete For/Determining Your Strategy

Now that you have identified the keywords with significant search volume, next you will want to determine the keywords you will actually target. This brings in many factors, but the main factor should be the competitors you will face off with, should you rank for the keyword. Learn how to determine who you will be in direct competition with after ranking by clicking the article below.

Now type the keyword(s) you want to evaluate and examine the completion on the search result pages (SERPS) for each keyword. You will want to evaluate the competition on page one and two as they are your actual competition.

Just see page one of Amazon SERP for keyword “baking mat” below (click to zoom in):

If the competition for the keyword is too steep,  for example, if everyone on page one has between 750–1000+ reviews, and your product is brand new, you may want to avoid that keyword for now.  You will want to wait until your review count is higher (reviews matter on Amazon, this is the reason many Amazon PPC campaigns flat out fail, there’s not enough social proof on new products.)

You may want to strike out the keywords where the competition is too steep to focus on less competitive keyword terms. Ranking among these less competitive products may give your product the boost necessary for real success. Once your product can compete with higher competition keywords, you can re-optimize to take them on.

Call to Action

Regarding keyword tips, these are necessary for your success.

You can now find keywords and optimize to your competitive level.

However, just putting keywords in your listing won’t necessarily help you rank.

For that check out this guide: Success on Amazon AKA Launch Logic

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

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