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Amazon SEO Strategy

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How to Do Keyword Research for your Amazon Product?

I find many people lack direction when it comes to this topic, so I figure I will run through it.

Find a Product

The first step to keyword research is finding a product to source. You want to keep in mind all your research will go to waste if your product does not meet the requirements in this article: Private Label Products–What to Sell

Keyword Collection Process

This is the most important part of the process.  Here you are going to collect all the keywords that could lead to your product. The first place you will want to is Amazon search suggestions.  You want to start by topping all the “top of mind” phrases you think of when trying to look for the product.  Amazon’s auto-complete will give you long term phrases your “future customers” type to get your product.

Once you have gathered all the keywords, you can there.   Another alternative to this is to go to Amazon’s pay-per-click platform and select a manual campaign Amazon will then give you a list of keywords customers’ type to reach your product.

 

  1. Go to Amazon Seller Central portal
  2. Go to the Advertising tab
  3. Then click “Campaign Manager” in the ‘Advertising’ tab drop-down menu

  1. Click “Create Campaign” it will be a gold button

(If you haven’t already set up a quick listing for your potential product)

  1. Create a Campaign Name, then leave the daily budget on default and the start/end date on default. We won’t be making this campaign live anyway
  2. You then want to select “Manual Targeting” option for your “targeting type.”

7. Then click “Continue to Next Step.”

8. Keep “Ad Group 1” name and then select your product you wish to find keywords for

9. Then under the Heading “select a bid and Provide Keywords” you will find Amazon has populated the suggested keyword box with all the phrases Amazon feels match your product.

  1. Record all the keywords that are relevant. (Sometimes competitor’s keywords and keywords that don’t directly match your product will show up)

Evaluating the Keywords Worth Going For

Amazon only gives you so much space to include keywords. So you can’t optimize your listing for every possible keyword. After all some of these keywords may only be searched a few times a month.

The free tool you are going to use to evaluate which keywords are worth going for is Merchantwords.com. They allow five free searches a day, you can also pay $9 a month for unlimited searches.

The next step is to go to Merchantwords.com you will need a subscription there. You will then put all those keywords you collected in Amazon there.  All the keywords searched more than 10,000 times you want to record and place somewhere safe.  You will want to mark the three ones searched most; these are the keywords you will want somewhere in your listing.  The rest can go into your back office keywords section.

Determine Money Keyword

Now I developed a term for the most searched keyword when it comes to an Amazon product.  This most searched keyword is what I call “the money keyword.” Most likely the product’s base phrase, what it is, is the “money keyword.”  For example, the “money keyword” for “baking mat” is surprise, surprise “baking mat.”

For those who have tougher money keyword’s to determine.  You will have to look at the search result pages of Amazon and use a tool like Junglescout or Unicorn Smasher to determine which page has products that see the most amounts of sales.

For Junglescout all you have to do is look at the average estimated sales metric for each page of those keywords searched the most in your research.  And once you find the money keyword…

That’s It!

It is simple as that. Keyword research is not complicated at all.   For a more in-depth look at how to use this research, you have to join the promotional course I created for you.

Note: Any keyword that is not the money keyword is considered a secondary keyword and you can target those keywords as well to increase your profits.  Alternatively, if you  want to avoid the heaviest of your competitors you could ignore the “money keyword” entirely and focus on the secondary keyword, of course, you will want to check with Junglescout to make sure this strategy will be profitable for you.

See below for more details.

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  J

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon SEO

The “Perfect” Amazon Sales Page

I am going to break down how to have the perfect Amazon sales page. So enough of the introduction, let’s get right into it…

Most Important Things on your Sales Page:

  1. Images
  2. Title
  3. Bullets
  4. Description (special note on this)
  5. Reviews

Images

The images are the absolute most important part of your Amazon Sales Page. The main image will get the click for all your advertisements. The factory photos are what everyone will have. You need to hire your professional photographers to take pictures of your product. Preferably, you want photos showing either your packaging or branded item. This keeps hijackers from listing on your Amazon product in an attempt to steal sales from you.

Ex. Main Image

Note: When creating the main photo image for Amazon be true to what you are offering if you’re selling two mats show two in the main picture. It seems simple, but many sellers get into trouble for this.

  1. Look at the definition presented in the picture it gives potential customers the best view of your product. This is the perfect example of a main image photo (in line with Amazon’s picture rules) that will catch the attention of potential customers

  1. This picture increased my click through rate 10% on FaceBook ads. (Same as first picture) Another Note: If your product pertains to food, make your potential customers hungry

  1. For pictures other than your main image, try adding text to highlight product benefits or features. Make an attempt to sell through the pictures themselves.

Title

Make sure our title stands out from similar products. The goal of the image is to assist your image in getting the click. The title should detail what your product is, a unique feature, the quantity, and whatever special deal or discount you have running at the time (the deal or discount is currently frowned upon by Amazon, but if you can get away with it put it).

Bullets

This should be a review of your product. Name the benefits of using your product, rather than features (like size, this should be in the title or your child listings). How do I review my product? Look at your competition see what good things people say then steal those and place them in your bullets. If a negative theme picks up, it burns at 160 Fahrenheit…” our product solves x…” The last bullet should either be a call- to-action like “Buy it Now” or a customer quote for a quick show of social proof.

Description

The least important part of your Amazon sales page. The idea with this portion of your page is to just sound professional. You want to do your best to list the benefits of your product to the customer rather than features. For example, “…cuts cooking time in half…” rather than “…made with a heat-sensitive polymer…”

Add FAQ (Frequently Asked Questions) to Product Description

A “Frequent Asked Question” section provides reassurance to potential buyers and helps overcome any objections they may have.  There is another “Question and Answer” Section but adding a FAQ to your product description can assist in getting those buyer question out the way when your listing is first activated.

I look at questions posed at other Amazon seller’s Question and Answer section to calculate the most common questions and answer them here the FAQ section.

Reviews

The number of reviews you have on your product will directly affect how many sales you make. It is important you have email follow-up or follow-up call to gather enough reviews to make picking your product a no-brainer for potential customers. What should your target number of reviews be? Look at the lead product that is most similar to yours, and try to gather about one-third reviews over theirs. For example, if the top product has 1,000 reviews aim for about 1,333 reviews before you let up in your aggression of obtaining them.

For more information on how to jack up your reviews with speed, check out this post: Amazon FBA for Beginners

Other Sections to Consider

 

The Truncation

Amazon gives you 111 characters to play with before they cut you off with ellipsis (…)

Therefore to entice buyers to click remember to put your “money back guarantee” or “buy one, get one free’ offer before you are cut off.

 

Coupon Stack

You can increase orders by creating multiple listing coupons. Most people skim over this section because the text is so small.

Just post multiple “25% off” coupons or “buy one, get one free” coupons you want people to see and use these.

<br?>

Customer’s Questions and Answers

Anyone can post a question and anyone can answer. Use this to your advantage.

Have someone ask a question that may increase his or her chances of buying?

Ex. 1

Q: “Is this organic?”

A: “Yes, we also give 10% of our profits to …” (don’t lie, but make your answers awesome)

Ex. 2

Q: “I heard there’s a 25% off coupon?”

A: Yes, the code is XX001

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research Amazon SEO Private Label Products

Lightbox – new

Many sellers have no direction when it comes to determining keywords. Many podcasters will tell you to waste money using Amazon’s PPC Platform to determine which keywords your product converts best. They neglect to tell you that other factors contribute to the success of these campaigns. When starting a campaign on a new product, it is rare you will receive a positive return on your pay-per-click campaign. In most cases, if you spend enough, you will find which keywords, will get you a click, but it’s rare you’ll turn the customers who do click into a sale. (They may have just been attracted to your product photo…you never know.)

So in this article, I am going to break down some keyword tips mainly, how to find the best keywords for your product, how to evaluate competition for this keyword, and how to develop the best keyword strategy for your products, so you will be able to come into battle or avoid certain competitors.

But before that, let me enlighten you to a bad practice.

One Bad Practice

Do NOT put your competitor’s brand into the back office of your keywords. This will hurt your product’s conversion rate. (This also factors into how much Amazon itself will promote your listing outside of Amazon.) Customers who type a particular brand are looking for that brand; it is unlikely, your most times “new,” listing will change their mind from buying an already established product.

Find Your Keywords

Now to finding the best keywords for your product…

The first step is your top-of-mind keywords. If you were to look for your product what words would you put in the search bar on Amazon?  You want to start there with exactly what your product is whether it is a “baking mat” or an “iPhone case.”

You then want this think of alternatives to this top-of-mind keyword. If you cannot think of any, this is okay too. It’s not the end of the road. The next step is beginning to type these keywords into Amazon’s search bar (see the picture below to get what I mean…) Amazon will then start giving you suggestions; these suggestions are what other sellers are typing in. You can use this to your advantage.

Amazon PPC Platform (Not What You Think)

The next step is you want to go into Amazon’s PPC platform to see a full list of keywords Amazon thinks pertain to your product.

  1. Go to Amazon Seller Central portal
  2. Go to the Advertising tab
  3. Then click “Campaign Manager” in the ‘Advertising’ tab drop-down menu

  1. Click “Create Campaign” it will be a gold button

(If you haven’t already set up a quick listing for your potential product)

  1. Create a Campaign Name, then leave the daily budget on default and the start/end date on default. We won’t be making this campaign live anyway
  2. You then want to select “Manual Targeting” option for your “targeting type”

  1. Then click “Continue to Next Step”
  2. Keep “Ad Group 1” name and then select your product you wish to find keywords for

  1. Then under the Heading “select a bid and Provide Keywords” you will find Amazon has populated the suggested keyword box with all the phrases Amazon feels match your product.

Amazon’s keywords suggestions

  1. Record all the keywords that are relevant. (Sometimes competitors keywords and keywords that don’t directly match your product will show up)

Evaluating the Keywords Worth Going For

Amazon only gives you so much space to include keywords. So you cannot optimize your listing for every possible keyword. After all, some of these keywords may only be searched a few times a month.

The free tool you are going to use to evaluate which keywords are worth going for is Merchantwords.com. They allow five free searches a day, you can also pay $9 a month for unlimited searches.

The next step is to input keywords you found in the previous step into Merchantwords and see which keywords have the most searches. You want to pay special attention to those keywords with more than 10,000 searches a month.

Evaluating Keywords You Want to Compete For/Determining Your Strategy

Now that you have identified the keywords with significant search volume, next you will want to determine the keywords you will actually target. This brings in many factors, but the main factor should be the competitors you will face off with, should you rank for the keyword. Learn how to determine who you will be in direct competition with after ranking by clicking the article below.

Now type the keyword(s) you want to evaluate and examine the completion on the search result pages (SERPS) for each keyword. You will want to evaluate the competition on page one and two as they are your actual competition.

Just see page one of Amazon SERP for keyword “baking mat” below (click to zoom in):

If the competition for the keyword is too steep,  for example, if everyone on page one has between 750–1000+ reviews, and your product is brand new, you may want to avoid that keyword for now.  You will want to wait until your review count is higher (reviews matter on Amazon, this is the reason many Amazon PPC campaigns flat out fail, there’s not enough social proof on new products.)

You may want to strike out the keywords where the competition is too steep to focus on less competitive keyword terms. Ranking among these less competitive products may give your product the boost necessary for real success. Once your product can compete with higher competition keywords, you can re-optimize to take them on.

Call to Action

Regarding keyword tips, these are necessary for your success.

You can now find keywords and optimize to your competitive level.

However, just putting keywords in your listing won’t necessarily help you rank.

For that check out this guide: Success on Amazon AKA Launch Logic

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon Product Launch Amazon SEO How to Make Money on Amazon

Amazon SEO—The Real Deal [Amazon SEO Strategy]

People will make Amazon SEO (search engine optimization) seem like it is the most advanced thing ever.  They throw around words like A9 algorithm to sound smart and informed on the subject. You will find this kind of attitudes across the Internet when it comes to any issue. But I digress, in this article; I am going to give you the real deal on Amazon SEO.

“The Tale of the A9 Algorithm” or Any Algorithm Ever

When it comes to any algorithm on the net whether it be Google, Amazon, or YouTube they all look for key factors.  Every expert on any of these algorithms will always highlight the minutiae of the algorithms to make you feel like they need them but the simple fact of the matter is that all these algorithms serve businesses.

What do businesses want to give their customers?  The answer to this question is easy … the best products, that’s it. The goal of every business is to give your customers the best product time and time again to keep them coming back.  Every algorithm is structured to deliver those “best products.”

So how do algorithms tell which products are the best?  It depends on the platform.  Every algorithm has a key metric they use to determine which products are the best.  The key algorithm for Youtube is watch minutes. Google, the most complex, is the most complex but it’s safe to say traffic is its’ key metric.

So with those two explained, have you guessed Amazon’s key metric? It’s sales.

It does not matter what technicalities any expert brings up if you are targeting keywords correctly and getting a steady stream of sales; you will rank.

All About Keywords

Amazon is the world’s 3rd largest search engine behind Google and Youtube.  Amazon is essentially a game of keywords.

To see how to correctly do keyword research, see this article: How to do Keyword Research

Where Keywords are Tracked and the Most Important Places

This is the core of the article.

Once you have determined the keywords, you want to target you have to figure out where to put them.  Now there are weights attached to where you put the keywords so pick wisely what keyword will be your “money keyword.”

The place with the most weight on your Amazon listing is your title.  You will want to put your “money keyword” there.  For the rest of the “weights” see the note at the end of this article.

Of course, you can put your second-hand keywords in the back office of your Amazon.

 Conclusion

That’s all there is to it, I wish this article could be longer, but that’s it.   Once your keywords are placed, the next step is to get your listing optimized and then get those sales coming in steadily.

Want to Learn Secret Places Keywords Are Tracked

If you would like to learn some secret places keywords are tracked on Amazon look at our note below.

 

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

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