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How to Make Money on Amazon FBA

Amazon Product Launch How to Make Money on Amazon

The Secret to Success on Amazon

Selling on Amazon has been a big trend the past two years. According to Webretailer.com despite the burst in interest, the number of sellers on the platform has remained at a constant of 2 million active sellers. Why is this? The answer is simply people start run into some resistance and then quit.

The Resistance, Why Sellers Quit

Most sellers start the journey extremely optimistic with a distorted view of how competition is on Amazon. They think simply picking a product in the Top 100, promoting it to a few friends, and turning on Facebook ads will turn them into overnight sensations. After all, this is what they were told would happen after all the instructional Youtube videos, Udemy courses, and books. This is not the case.

ONLY PUTTING AN “IN DEMAND” PRODUCT ON AMAZON WILL NOT LEAD TO SUCCESS.

The Secret To Success on Amazon

The secret to success on Amazon is one word, TRAFFIC.

The more opportunities potential customers have to see your product the higher your chance to make sales. Don’t get confused this is only the first part of the equation. If you start putting up banner ads, Google ads, Facebook ads and directing them to your brand new product, you will get the same results you have been getting most likely one sale, every 5–6 days if you are lucky.

The Correct Traffic Source

If you want the highest conversion on your product page, the right traffic source to use is Amazon.

Most forget Amazon itself is a search engine. Who is more likely to buy the person who is actively looking for baking mats on a website (Amazon) that you can buy them on or the person that randomly liked a “baking” page on Amazon on a random Thursday when they were bored.

The first is Amazon does all the heavy lifting for you. Once Amazon sees your product as a profitable part of its catalog it will begin to promote your product through re-targeted ads, email marketing, and “Customers Also Bought…” ads.

The second principle is that Amazon is a keyword-based platform much like Google. If you have your product target the keywords (this can be done both in the title and the back-end keyword section) that generate sales this will give you significant leverage when it comes to organic sales. Of course, where your product is located in the keyword results is tied to how many sales it garners as well.

The SERPS (Search Result Pages)

You will find on Amazon using a tool like the Junglescout app, which estimates revenue of products that appear on Amazon’s search result pages, the higher the number of the search result page, the less money products that are present on the page make.

Check it out using the term baking mat.

Here’s Page One….

Page Two.

And Page Three….

How Do I Rank? Use Keyword Rank Strategy…

It is critical you use the correct keywords when listing your product. Amazon is a search-based platform. This means Amazon serves product search results in the order they are most relevant to the keyword searched (similar to Google).

  • Product Relevance to keyword (listed in title, back office keyword terms, reviews)
  • Conversions upon being pulled through the specific keyword
  • Number of sales through both the relevant and related keywords
  • Note: The reason you use a launch service (to be covered later) is to increase all these factors so when people search your product’s keywords it show up.

    Keyword Targeting and MerchantWords.com

    Amazon gives you several places to target keywords. This includes your title, a back-end keyword section, and your bullet points. (If you’d like to know some secret places Amazon tracks keywords, see the note at the end of this post.)

    You want to make sure you target all the keywords profitable to your product. The goal of targeting these keywords is to bring in traffic that will lead to sales.

    Use Merchant Words and Amazon’s search suggestions to determine your “main” and “secondary keywords” for your product. Merchantwords.com a site where you can get estimates of how many times a keyword is searched a month.

     

    Check that out baking mat is searched 264,000 a month. Imagine being on the first page of the search results for this keyword. This means every month you would have 264,000 opportunities to make a sale.

    Focusing on your main keyword is a priority because the “most searched” (popular) keyword on the Amazon platform for your product gives you more opportunities to garner the sale, as you see above. You can easily determine this most popular keyword also called the “money keyword” using MerchantWords.

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily. When you reach page 1 on Amazon’s search result pages for this profitable keyword, begin focusing on secondary keywords that could bring in even more sales.

    Always continue testing keywords for your product. You should even attempt to remove certain keywords that may not be bringing in the best traffic for your product to make sales from.

    See this article to determine several other ways to find the most profitable keywords: How to Do Keyword Research for Your Amazon Product

    Ranking On Page One

    After you find the “money keyword” you are going to want to promote your product using this keyword heavily.”

    I hope that sentence caught your eye because it should sound harder than it is. Now, your next question should be “How do I get to the 1st page of the search results? The answer to this is in my highly controversial post (hint: SuperUrl*)

    Basically a “Super URL” is designed to make it seem as if a customer searched the term you want to show up on page 1 or 2 for the keyword. Some say Super Urls are against Amazon’s Terms of Service. This is INCORRECT.

    Amazon cracks down on false reviews and sellers trying to game the system by hiring agents or freelancers to place fake orders in efforts to raise their rankings in the SERPs.

    Get more information on the Super URL and the use of Launch Services click here: Amazon FBA for Beginners

    To properly utilize a “Super URL” you will need the help of a launch service. A Launch Service gives your product away at a discount to a group of buyers who through their own will (and the law of reciprocity) leave reviews and boost your sales and ranking through purchasing your product. Some trusted sites you can use are Viral-Launch.com and Zonblast.com.

    *Note/Update on Super URLs: Some sellers are reporting that “Super URLs” are currently ineffective, but this has no bearing on the strategy. Target your keywords and get sales, you will rank. How effective Super URLs are, does not matter.

    How Do I Keep My Rank? The Product Listing Page

    When potential customers search using keywords that lead to your product, they have to choose your product over the others that appear. A critical part of keeping your rank once you achieve it, is to continue making sales consistently, beating out your other competitors on the page.

    Here are the elements that will help you draw the sale and rank consistently for your keyword.

    1. Product Title: can drive a massive amount of traffic from Amazon because it is the primary source for keywords

    2. Product Images: have to be high quality, and stand out to SELL your product — DRAW ATTENTION

    3. Well-written Product Description: learn to write sales copy, focus on benefits of the user and differentiate your product and others

    4. Reviews: from your first customers to get social proof your product is worth the dollars; the more social proof (reviews) the better.

    A Little Secret about Product Detail Page

    Most Amazon Sellers are incredibly lazy! Do your best to get the best quality pictures and spend time on your listing. Make your bullet points and description aid in the selling of your product.

    For more detail go here: Amazon FBA for Beginners

    Amazon PPC: Keywords

    You can usurp organic rank results by using Amazon’s PPC platform. But, where you rank in the organic search will lead to higher conversions than PPC when it comes to impressions (number of times your product is given to potential buyers on their computer screen). Do not look at Amazon PPC as a savior to your product it is simply a traffic source, not a magic sales generator.

    Amazon PPC can help raise keyword ranking if you find you continuously convert well for one or two keywords. Do not depend on it to take you to page 1 though. I admit though Amazon’s Pay-Per-Click platform is a helpful tool for determining which “secondary keywords” will lead you to the most sales.

    Now I’ll Leave You with Some Tips…

    1. Make sure the launch as a giveaway service uses “Super Urls”* in some form, reviews will not help you unless future customers can see your product.
    2. No mobile accessories or supplements unless you have a lot of resources to back them.


    This is only part of the solution; you can get this entire lecture for ABSOLUTELY FREE, I repeat absolutely free…

    Rather See this Concept in Action?

    Want to see this article in video format? See the video below…

    ————————

    A note from Crushing Azon: We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works. For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t). 🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

    Amazon FBA Guide Amazon Product Research How to Make Money on Amazon

    What Most Podcasters and Gurus Get Wrong About Amazon FBA

    Many people are over-complicating Amazon. Do not let countless articles, podcasts, and webinars confuse you. Honestly, if I had a podcast, it would be one episode. This is going to sound crazy but when it comes to Amazon only two factors matter.

    That’s right, only two factors determine your product’s success on Amazon everything else is optional.

    2 Factors Determine your Success

    Amazon comes down to two factors you hack these two factors, and you have a winning product this course /article teaches you what they are and how to hack for maximum results with what I call launch logic.

    These two factors will also allow you to determine the level of competition you will face with your product. You will be able to determine how fast you will get organic sales, how much money you will have to spend before you even source a product. It’s like seeing the matrix for the very first time.  If you would like to know these two factors I reveal them in this article: Success on Amazon.com AKA Launch Logic

    BSR: Best Seller Rank

    Gurus and podcasters talk about it all day. Services offered to help give you a boost! Let me tell you BSR doesn’t matter as much as they make it out. BSR only represents how much a product is selling in relation to other products at a particular time. So, yeah these services can give you a boost, but if you haven’t hacked the two factors I spoke about earlier, your product’s BSR will snap right back to where it started.

    Testing

    All these guys seem cool telling you to buy something generic o Aliexpress, set up Amazon pay-per-click service, see if you get sales. If you do the product is a winner, and you can spend more money on it.

    You could go through that process, but 9.9 times out of ten you have wasted your time and money. Amazon is the world’s biggest library of products, a database; this means the testing is already done for you. Just go back to that BSR those podcasters love telling you about, while it is only a measure of sales a product has had in relation to others at a given time, it is an accurate measure of demand for a product. A product can reach a certain level of BSR if customers don’t want it. The BSR is all you need to determine if a product is worthy to source or not. If a BSR for all versions of a product is low (1–4000), then you know that many people want it. If the BSR for any product is below 4,000, you know this product is a safe bet.

    Amazon Pay-Per-Click Platform

    This is the biggest topic students ask me. Podcasters, gurus, and experts treat PPC like a sales machine.” Just put up a product, throw some keywords in, and watch the sales come in.” Any experienced seller will tell you this simply isn’t the case, I’ve had students burn 100’s of dollars and get frustrated as to why it is not working as so-and-so said. The issue isn’t that PPC is flawed, it’s not your keywords, or how much you bid… It comes back to those two factors that determine your success, one in particular. If you do not hack that factor, PPC’s not going to work for you.

    Bonus: Amazon Arbitrage and Textbook Trade-in

    Let me first state Amazon arbitrage and textbook trade-in are an excellent way to make money ON THE SIDE. If you want a business an asset, you can pass on or sell a private label brand is the way to go.

    It’s far easier to create a product once then having to keep searching for discounted product you can resell. Think of Coke, the very same product more or less for over ten years. Take a chance and truly invest in yourself by building a brand.

    Conclusion

    Now if you want to learn those two factors, want to get BSR and make it stick, stop guessing when it comes to competition level, and want Amazon PPC check out this article: Success on Amazon.com AKA Launch Logic

    ————————

    A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

    Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

    Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

    Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

    *To own the course and get lifetime updates see our “Courses/Trainings” Page.

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