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Amazon FBA Guide Amazon SEO How to Make Money on Amazon

Gamified Marketplaces: Cracking Amazon, Ebay, Flippa and Beyond

Introduction

Those who are familiar with my work see me as an Amazon guy. Well today, I hope you see me as the eCommerce guy. I am going to open your eyes to the eCommerce marketplace and why it is easier than ever to not only succeed but to dominate in 2016 and beyond.

The first thing I want you to realize is eCommerce marketplaces give you opportunities to exploit them. They do this by giving you data, for example, search result pages (every commerce site), reviews (every commerce site), bestseller rank (Amazon), sales history, and feedback of sellers (eBay and Amazon), etc. All these pieces of data can be manipulated in your favor. These pieces of data should be used to create conditions for a successful product launch.

The Traffic Problem is Solved…Here’s Your Job

One of the hardest things for any new eCommerce brand is to get traffic and at the same time convert those potential customers. Marketplaces sustain the traffic you need to make continuous sales. The job of you, as the seller, is to prime your product listing(s) so potential buyers see your product, can evaluate if it is what they are looking for, and see your product as the only option to buy. To do this, you must prepare your product before doing any extensive advertising or launching.

Prepping Your Product For Launch

When I mention “launch” in this article, I simply mean marketing your product or advertising your product to a niche community (product hunt, niche forum, magazine ad, YouTube Channel) or even spending advertising dollars yourself with ad platforms (Facebook Ads, Google Adwords, Amazon PPC, etc..) A launch can also be a giveaway or contest to get your product in the hands of potential customers.

There are three steps to follow when it comes to any placing any product on an eCommerce platform.

Step 1: Perfecting Offer Presentation and Search Engine Optimization

Step 2: Positioning (particularly in the keyword search result pages for product offer)

Step 3: Launch or promotion of that product.

All these steps can be utilized to affect your bottom line.

First I’m going to go into what can be done on all platforms. Then I’ll break it down to specifics.

Step 1: Offer Presentation and Search Engine Optimization

Offer Presentation

Be sure that your product offer looks as professional as possible. Make sure your product description covers all the questions a potential customer may have. Additionally, your product photos should be of the best resolution. The stock photos provided by your manufacturer simply will not do.

Search Engine Optimization

The first step to every commerce profile is the SEO or the Search Engine Optimization. The main thing is people need to find your product when they type it into the marketplaces search box. So we use the familiar concept the “keyword” or “keywords” that will describe your product and allow it to be found.

How do you find keywords? Top of mind analysis, the keyword for “Double A battery” is obviously “Double A Battery.” But how are most people typing this phrase in (Two Options: Double A Battery or “AA Battery”) which way is most popular.

Three ways to confirm:

  1. The search box suggestions of the platform

  1. Go to the Internet’s keeper, Google, and use their Adwords tool: Keyword Planner
  2. There are also spy tools you can use, simply search “keyword spy tool [insert marketplace]” to see if they are available for your ecommerce platform.

Once you find the keywords, you will place them in your title or tags.

Note: Put keywords in your description of the product as well. Many people forget this and simply list features.

Steps 2 and 3

 

Positioning (Social Proof)

You can consider these the next steps of offer presentation.

Before the big launch or any promotions, you need social proof for your product. You will need to generate some activity that signals to prospective buyers that your offer is good. On Ebay, this activity sign could be watchers or few sales you have already made with the product. On Amazon, and most other marketplaces, this is signaled by reviews of your product. The most basic rule of sales on any marketplace is the more activity (reviews, sales rank) the higher your conversion rate (percentage of people who land on your listing and purchase vs. those who land and do not purchase).

You want to have some semblance of activity before you start advertising your product to the general niche audience. Skipping this step your product offer will most certainly fall on deaf ears.

The next metric you can manipulate, is “reviews.” In this metric, we will also say ratings (one, two, three stars rating) count as reviews as well. I am going to start by saying; sometimes it is okay to “cheat.” The biggest companies in the world fake tests, hire celebrity doctors, misquote, and hire actors in attempts to prove to you their product is the best. It is okay for the little guy to do this too. The Federal Trade Commission (FTC) is aware of this practice too. Hence the small font you see at the bottom of most commercials with testimonial sequences. It is okay for your reviewers to state I got this because of a contest or I received this product at a discount. You can hire someone to review or ask friends and family.

The Launch

You can also host a contest or giveaway requiring buyers to leave a testimonial or review. There is nothing wrong with doing this. People need to know your product is good; you cannot contact them personally and vouch for your product. The ethics here is in the product you sell; sell high-quality products that actually solve the problems of your customers.

The next metric is sales history; maybe you can manufacture a few sales with friends and family. Due to budget issues for most, this aspect is limited. So you have to perform what is known to the Internet marketing world as a “launch.” You have to present your product to a large number of people, hopefully, a targeted audience. This can be an email list, Facebook Group post, Twitter post, or Instagram shoutout from an influencer (paying them for advertisement is also in the cards). Focus on finding a large number of people who might be interested in what you have to offer.

Now We Move to Specifics

 

Amazon

My favorite is Amazon. This marketplace has been completely cracked. I you haven’t read my breakdown go here, if you’ve read it before I have added some things so please review: https://www.reddit.com/r/Entrepreneur/comments/33ix6y/want_to_buy_an_amazon_course_let_me_save_you_5000/

Ebay

Ebay is a little backwards when it comes to listing optimization as you have to keyword stuff in the title and description of your product or offer. Now you can manipulate Ebay’s search rankings in the same way you can with Amazon. You do this through sales history and Watchcount. Sales history is a little difficult, but watch count is much easier to manufacture. Just go Fiverr’s search bar type in “eBay watchers.”

The in-demand categories it can still be hard to rank. There are sellers selling an iPhone 6 every hour and an iPhone case every two minutes. So with this, you find speed to market is also a shining factor in eCommerce, especially regarding Ebay.

Of course, an excellent Ebay HTML description is also necessary and can be found as a Fiverr gig for that as well.

Flippa

Flippa is weird in that; the focus is centered on seller history rather than offer specifications. Again, in this instance sales, history is difficult to manipulate. Flippa’s search results pages operate much like Ebay and Amazon and are manipulated through offer listing activity. Again, go to Fiverr and type in “Flippa” and look for gigs that say they will increase activity in your listing.

Udemy

Udemy’s Search Result Pages (SERP) is heavily keyword, and activity focused. The best way to bring your course to the top of the SERP is a Free Coupon coupled with a promotion from Fiverr. These combined with a course that measures up to your competition regarding length and perceived value (price), will make you successful in some form. You should put an excellent and detailed description and have your course have something extra added, for mine, I have a textbook and exclusive deals with services I mention within the course.

To the Pessimistic Commenter…

Can marketplaces read this and change to close the loop?

Yes and No. These platforms optimize through search result pages so that you are more likely to buy what returns. How can they determine what you will probably buy? The common thread among all these marketplaces is buyer activity, offers that either received a consistent or a burst of reviews, sales activity, watches, etc. It would be a disservice to themselves and customers to end this activity — optimization because it simply works. The very basics of capitalism the cream will rise to the top through competition those less innovative with inferior product offers or listings, or just lazy in their listing’s promotion will fall to the bottom.

Conclusion

Realize though these sites can be exploited, the responsibility of finding a good product offer relies on you. In terms of physical products, see Watchcount.com or Amazon’s Top 100–2000 BSRs (see Amazon post for in-depth look at finding products: Amazon FBA for Beginners).  For Flippa, you want a good-looking site that can be heavily automated.  Udemy’s most in-demand courses focus on something with the potential for those to earn money like coding, accounting, dropship e-commerce, and solo ads.

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A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Launch Amazon SEO How to Make Money on Amazon

The Importance of Factoring in Amazon’s Mobile Site — Why Amazon PPC and Other Gimmicks Won’t Save Your Product

Importance of Amazon’s Mobile Platform

Amazon’s mobile site and app are often neglected by the Amazon private label “gurus” and “podcasters.” Seventy percent of holiday purchases were made on mobile in 2015, up 10% from 2014. It is also found 68.6% of Smartphone users use Amazon’s app [Source: Expanded Ramblings]. These numbers tell you that you will want to optimize for this mobile platform, hence the reason for this article.

The nature of eCommerce is a battle for visibility. The business itself is the struggle for visibility, hence the thousands of ads you see every week.  This is even more relevant when it comes to huge marketplaces like Amazon. Products like Vitamin C Serum have over 100 pages on Amazon; I can assure you those who benefit from the popularity of this product are those on the first and second page of the search result pages (SERP) of Amazon when a customer types “Vitamin C Serum” in the search bar.

Why Traditional Ads Don’t Have Proper ROI

When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. So many of my students think they can get around this by using Amazon Pay Per Click, Google, and Bing ads, then ask why they cannot make a significant profit. I admit for most of these instances, they still have not fully optimized their listings, but even still… they would not see the stream of sales they would like to occur. Those who count on Google and Bing ads, do not realize most who search using those platforms are still in the research phase for his or her product. These particular searches may not lead to a sale, especially not right away. As for Amazon PPC…

Amazon’s Mobile Platform and Amazon PPC

As I stated earlier, “When it comes to Amazon, the best place to get sales is to rank for the relevant keywords for your product. The best way to illustrate this point is to simply pull up Amazon.com on your mobile device, particularly your smartphone.

Check out this screenshot from the SERP (search result page) when viewed on desktop (click the picture to zoom in): http://i.imgur.com/pPXPjTV.png

Desktop search for the term “baking mat.” You will notice here you have 2 Sponsored (PPC ads) at the top in the main search column and a number in the side column as well. The organic search results (non-paid ads) start at “TTLIFE Set of 3.”

As far as the sequence of products it’s the same on mobile: http://i.imgur.com/uUDuGMG.png

You will notice on the mobile site, the sponsored ad placements have been reduced to 1.

And on the app as well: http://i.imgur.com/RK9oinJ.png

In this photo the only one paid ad presented happens to be Amazon’s…

It is not hard to tell the extraneous parts of Amazon’s page are gone. Even the sponsored ads number is reduced to “1.” And in the case of the baking mat, the one shown in the sponsored ad spot is Amazon’s private-label branded baking mat.

How to Overcome these “Difficulties”

If you have not utilized some semblance of a launch strategy, you are in a losing battle when it comes to your Amazon product.

You start by optimizing your listing and regarding mobile; your picture may be the most important thing. You want to start by standing out here. The second thing is reviews, and the last is actually implementing the giveaway that will help you get rank for the keywords most relevant to your product. For a full guide: Click Here

Key Takeaways

This use of Amazon PPC as a “hope and pray” method has to end.

Anyone saying the launch strategy is not viable, is frankly, uneducated.

How much time are people spending time scrolling endless pages of his or phone to buy something? If they are searching for a product, find it, and it looks good, they’re going to purchase it. I have rarely gone to page 2 on Amazon to buy anything.

This video will give you insight into why you should ditch Amazon PPC for awhile and how to launch products to search engine (for desktop as well): Launch Logic of Amazon.com(best viewed in full screen, video below as well)

 

For those of you who are beginners check out my general overview of the Amazon business model: Amazon FBA for Beginners

Jon Bowser

Signing Off…

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

Amazon FBA Guide Amazon Product Research How to Make Money on Amazon

What Most Podcasters and Gurus Get Wrong About Amazon FBA

Many people are over-complicating Amazon. Do not let countless articles, podcasts, and webinars confuse you. Honestly, if I had a podcast, it would be one episode. This is going to sound crazy but when it comes to Amazon only two factors matter.

That’s right, only two factors determine your product’s success on Amazon everything else is optional.

2 Factors Determine your Success

Amazon comes down to two factors you hack these two factors, and you have a winning product this course /article teaches you what they are and how to hack for maximum results with what I call launch logic.

These two factors will also allow you to determine the level of competition you will face with your product. You will be able to determine how fast you will get organic sales, how much money you will have to spend before you even source a product. It’s like seeing the matrix for the very first time.  If you would like to know these two factors I reveal them in this article: Success on Amazon.com AKA Launch Logic

BSR: Best Seller Rank

Gurus and podcasters talk about it all day. Services offered to help give you a boost! Let me tell you BSR doesn’t matter as much as they make it out. BSR only represents how much a product is selling in relation to other products at a particular time. So, yeah these services can give you a boost, but if you haven’t hacked the two factors I spoke about earlier, your product’s BSR will snap right back to where it started.

Testing

All these guys seem cool telling you to buy something generic o Aliexpress, set up Amazon pay-per-click service, see if you get sales. If you do the product is a winner, and you can spend more money on it.

You could go through that process, but 9.9 times out of ten you have wasted your time and money. Amazon is the world’s biggest library of products, a database; this means the testing is already done for you. Just go back to that BSR those podcasters love telling you about, while it is only a measure of sales a product has had in relation to others at a given time, it is an accurate measure of demand for a product. A product can reach a certain level of BSR if customers don’t want it. The BSR is all you need to determine if a product is worthy to source or not. If a BSR for all versions of a product is low (1–4000), then you know that many people want it. If the BSR for any product is below 4,000, you know this product is a safe bet.

Amazon Pay-Per-Click Platform

This is the biggest topic students ask me. Podcasters, gurus, and experts treat PPC like a sales machine.” Just put up a product, throw some keywords in, and watch the sales come in.” Any experienced seller will tell you this simply isn’t the case, I’ve had students burn 100’s of dollars and get frustrated as to why it is not working as so-and-so said. The issue isn’t that PPC is flawed, it’s not your keywords, or how much you bid… It comes back to those two factors that determine your success, one in particular. If you do not hack that factor, PPC’s not going to work for you.

Bonus: Amazon Arbitrage and Textbook Trade-in

Let me first state Amazon arbitrage and textbook trade-in are an excellent way to make money ON THE SIDE. If you want a business an asset, you can pass on or sell a private label brand is the way to go.

It’s far easier to create a product once then having to keep searching for discounted product you can resell. Think of Coke, the very same product more or less for over ten years. Take a chance and truly invest in yourself by building a brand.

Conclusion

Now if you want to learn those two factors, want to get BSR and make it stick, stop guessing when it comes to competition level, and want Amazon PPC check out this article: Success on Amazon.com AKA Launch Logic

————————

A note from Crushing Azon:  We believe no one should have to pay over $2000 for access to information that could change his or her life.

Everyone should have access to explore a business model that works.  For this reason, we put our entire flagship course on Skillshare where you can access it free for 30 Days: http://skl.sh/2nSevaF

Sign up and take a look and if you don’t like what you see, cancel it’s as simple as that (but we know you won’t).  🙂

Or get our flagship guide free with Kindle Unlimited: How to Crush it on Amazon: Create a Brand and Build a Million Dollar Business in a Year

*To own the course and get lifetime updates see our “Courses/Trainings” Page.

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